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AODocs Recognized as a Strong Performer in Cloud Content Platforms by Independent Research Firm

Analyst Firm Credits AODocs with a differentiated rating in five criteria, including intelligent services and transactional content AODocs, the only business process platform tightly integrated with Google Drive, announced their recognition as a “Strong Performer” in The Forrester New Wave: Cloud Content Platforms (CCP) — Multitenant SaaS, Q3 2019 report by Forrester Research, Inc., a leading global research and advisory firm. According to the report, “Traditional enterprise content management (ECM) vendors…

XcooBee’s Email Guard Protects Your Personal Email Address

XcooBee, the Privacy Network, announced the release of Email Guard, its online privacy protection tool for personal email accounts. XcooBee was formed with the mission to protect the digital rights and privacy of consumers and businesses alike. The XcooBee team reviewed the process and psychology of email use and wanted to build a tool to reduce the anxiety that most consumers feel when giving out their personal email address. As email has become the primary electronic hook into consumers' lives, the easy reach of…

Mindtree Celebrates 20 Years of Continuous Innovation and Client Service

Key anniversary marked by global office expansions, strengthening culture and award recognitions Mindtree this week celebrates 20 years of providing agile and collaborative technology consulting and services for enterprises looking to improve business operations and embrace digital transformation. From its humble beginnings on August 18, 1999, the company has steadily grown into an organization relentlessly committed to client service driven by forward-looking perspectives. Mindtree now has 346 active clients and 37…

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education,…

Actian Launches New Partner Program That Maximizes Value for Partners Delivering Data and Analytics Solutions for the Cloud and On-Premise

Innovative Partner Program Sets the Bar by Aggressively Expanding Actian’s Global Channel Partner Ecosystem with a Compelling Array of New Features and Benefits Actian, the hybrid data management, analytics and integration company, announced the launch of its new global partner program, targeting resellers, value-added distributors and system integrators. Actian’s innovative solution portfolio includes the industry leading Avalanche cloud data warehouse that delivers up to a 20X performance advantage over competing…

Clumio Announces $51 Million in Funding and Unveils Authentic SaaS for Enterprise Backup

Clumio, innovator of authentic SaaS for enterprise backup, announced $51 Million in funding from leading Silicon Valley investors and officially launched its flagship backup as a service product. With this new service, enterprises can eliminate hardware and software for on-premise backup and avoid the complexity and cost of running 3rd party backup software in the cloud. By taking full advantage of cloud scale, economics, and elasticity, there is now a secure and efficient way to protect on-premise, VMware Cloud for AWS, and…

Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Marketers Playground is renamed & upgraded to Varazo Engage, Digital Marketing Management Platform Varazo announced the worldwide release of Varazo Engage, software that streamlines task flow for digital marketing by providing all the tools you need to manage digital marketing teams & projects of multi-site business such as franchise and marketing agency. Marketing Technology News: Liferay Names Fred Tsai Vice President of Customer Success Whether it’s monitoring data trends, communicating with team members,…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Higher Levels of Automation Expand Revenue Potential for Analytical Instrumentation Manufacturers

Pharmaceuticals, Biotechnology, and Academics Emerge Major Adopters of Analytical Equipment, Finds Frost & Sullivan The rise of the Industrial Internet of Things (IIoT) has given a significant boost to the global analytical instrumentation market, making it more automated, data centric, and production oriented. This trend, along with customer demand for efficient analyzers, are prompting analytical equipment manufacturers to offer new solutions that simplify the analytical process, improve automation, store data, and…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

New Certain Conferences Suite Enables Greater Business Results from Enterprise Events

Certain, the industry leader in enterprise event automation, announced its newly redesigned Certain Conferences solution. With this new platform, marketers and event planners can manage large-scale events and conferences with ease, ensuring their speakers and attendees have a seamless experience while automating workflow and capturing valuable data to improve event outcomes. Today’s largest conferences are naturally complex, expensive and highly visible. Marketers need to make a lasting impression on their conference…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Accenture Helps Radisson Hotel Group Transform its Group Sales, Business Development, and Operations in the Americas with Integrated Digital…

Platform built on Salesforce improves effectiveness and efficiency of operations, enables growth Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.…

Cloudera and Carl C. Icahn Announce Agreement

Cloudera to Add Two Representatives to the Board Cloudera, Inc., the enterprise data cloud company,  announced that it has reached a voting and standstill agreement with Carl C. Icahn and certain of his affiliated entities (collectively, the "Icahn Group") regarding, among other things, the membership and composition of the Company's Board of Directors (the "Board") and its committees.  Based on the Icahn Group's Schedule 13D filings, the Company believes the Icahn Group beneficially owns 50,343,460 shares, representing…

Neocortix Launches First Commercial “Cloud at the Edge” Service

Cell Phone Owners Around the World Get Paid for Allowing Their Phones to be Used as a Collective Supercomputer Neocortix, the first commercial "Cloud at the Edge" provider, is launching Neocortix Cloud Services at DevOps World | Jenkins World. This new disruptive technology benefits large website owners, load test vendors and anyone else who needs cloud services by eliminating the high costs associated with large and costly data centers. In this shared economy, Android cell phone owners can make $240 per-phone per-year for…

Madison Logic Announces Oracle Eloqua Integration

By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts Faster Madison Logic, the leading global account-based marketing (ABM) platform, announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. Marketing Technology News: Wix…

Fiix Acquires Alchemy IoT to Build First True AI-Powered CMMS

Fiix Inc, the leading provider of cloud-based maintenance and asset management software, announced it has acquired Alchemy IoT, an industrial asset intelligence company. The acquisition makes Fiix the first CMMS vendor to bring true AI-driven predictive maintenance to the market, by combining Fiix's smart asset management solution and Alchemy's machine learning software. The addition of Alchemy's patented asset health monitor will extend Fiix's innovative maintenance platform to include real-time, AI-driven asset health…

Car Throttle Secures Third Michelin Partnership to Livestream Monterey Car Week 2019 for Global Online Audiences

Car Throttle, the largest media company for social auto enthusiasts, has secured a third partnership with Michelin to broadcast the 2019 Monterey Car Week in California to social media-based car enthusiasts around the world. The partnership follows a hugely successful campaign with the leading tire brand in 2018, which saw Car Throttle's Monterey coverage reach over 20 million enthusiasts in only a four week period. The unique approach to auto event coverage saw the renowned social media brand broadcast three livestreams…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…