Banner Before Header

InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. Recommended Read: InMobi Acquires…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…

Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement

Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff  Jacobs to Its Team Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement. Admitting that he's excited to join Coherency, Jeff said, "Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

S4M Names Andy McNab As New UK Managing Director

S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team. “We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of S4M. “I am confident that he will continue to grow S4M in the UK,…

Aki Technologies Appoints Orr Orenstein As COO

Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

CloudCherry Recognized as Top Tech Startup on Startup50 2017 List

The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report, an annual roundup of the top tech startups of the year. CloudCherry’s Customer Experience Management (CEM) solution measures customer satisfaction and delivers outcome-driven results through predictive insights. To earn a spot in the Big 50, startups must demonstrate viability through a…

GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President of North America Sales, Jeff Hackett. Eric Hadley brings more than 20 years of marketing and sales leadership experience to GroundTruth. As a…

Qstream Appoints Richard Lanchantin as Chief Executive Officer

Software and Life Sciences Veteran Joins Sales Enablement Innovator to Scale Business and Technology Operations in 2018 Qstream, makers of software that uses science, data, and mobile technology to ignite sales performance, announced the appointment of Richard Lanchantin as Chief Executive Officer.  Mr. Lanchantin succeeds co-founder and CEO Duncan Lennox, who will transition to a new role as Chairman of the Board. "We're sincerely grateful for Duncan's leadership during the company's crucial early…

Why Every Marketer Needs to Focus on Conversations in 2018

Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means understanding that very diversity on a very personal level, while also extrapolating predictable trends and insights around consumer behaviors, desires, and objections. Walking this complex balance has been made more difficult for physical retailers by the emergence of ecommerce. Not…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

How to Develop and Offer Products That Delight Customers

When developing new products, businesses typically ask their customers a single question. They provide a long list of features and ask, “For this product, which of these features do you most prefer?” This seems like a straightforward question. Many product development teams would take these results and immediately begin developing whatever features were selected most frequently. Some teams dig deeper. Rather than accepting the results at face value, they question if their customers selected features they’ve come to…

When Will Bots Have Their ‘Mobile Moment’?

In 2017, we finally began to see chatbots break into more mainstream usage among consumers. There are a number of factors propelling this usage, from the rising influence of messaging services over social networks to businesses finally committing to an AI future where bots and automated assistants will play an increasingly important role. Consumers are also becoming more comfortable with bot interactions, perhaps the most important element of driving actual value from their deployments. Amazon’s Alexa and the continued…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

Interview with Jon Miller, Founder and CEO – Engagio

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book…