Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will Integrate Taboola’s Campaign Manager in HubSpot To Allow Brands to Start Campaigns in Real Time Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform.…

AdColony Joins Coalition for Better Ads

Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising. Since its inception in 2016, the CBA has successfully identified the four types of desktop web ads and eight types…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Adspace Announces Greg Glenday As New CEO

Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network in the country, announced the appointment of Greg Glenday as Chief Executive Officer. Glenday, a seasoned executive with experience across a wide variety of media platforms, will oversee the day-to-day leadership of the company. "We are thrilled to have someone of Greg's success and stature join our company. He sees the great potential for connected, video-based players like…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…

Leading Global Workforce Communications Platform SocialChorus Scoops $12.5 Million

Latest Funding for SocialChorus Follows Tremendous Growth and Significant Momentum with New Customers, Executive Hires, and Global Expansion Today, SocialChorus, a global workforce communications platform, announced that it has secured $12.5 million in growth financing co-led by B2B software specialist Arrowroot Capital and Kohlberg Ventures, with participation from Western Technology Investment. Employee Communications Is a Central Part of the Digital Transformation At the time of this announcement, “Digital…

TVadSync Unveils Smart Tune-In Attribution; Provides Entertainment Marketers With Effective Cross-platform Media

TVadSync Leverages Smart TV ACR Technology in Millions of Opted-in TVs To Accurately Measure Exposure To TV Spots, Retarget Viewers Across Mobile and Laptop Devices and Link This to Related Show and Movie Viewings Throughout The US TVadSync has announced the launch of Smart Tune-In Attribution - its cross-channel, multi-touch attribution algorithm, designed to optimize insight into the influence of integrated TV and digital campaigns on content viewings. Through the most advanced data-driven, algorithmic machine-learning…

TechBytes with Arndt Groth, President, Smaato

Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile advertising tool. To better understand the state of mobile app monetization and the rise of the blockchain in the adtech industry, we spoke to Arndt Groth, President, Smaato.Tell us about your role at Smaato. As President of Smaato, I am responsible for the core business operations. Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We work…

Telestax Announces RestcommONE Message Exchange For Broadsoft’s Broadworks UC – One Platform

RestcommONE Federated Messaging Enables Sending And Receiving SMS Texts From Inside Broadworks UC-ONE Unified Communications Platform Telestax, the Restcomm company, recently announced the availability of RestcommONE Message Exchange targeted at professionals needing to communicate, by standard SMS text, with business constituents residing outside of the Broadworks UC-One platform. Broadworks UC-One is a rich UC platform that supplies a unified messaging capability to individuals residing within its community.…

XUMO’s Streaming Viewership Measured for Nielsen’s Digital Content Ratings

Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. Nielsen's Digital Content Ratings – a core component of Nielsen's Total Audience Measurement framework – provides an up-to-the-minute measurement of audience segments across digital content types and major devices using metrics…

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu's Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud. Tell us about your role at dataxu and the team/technology…

Ad2Life Launches Crowdfunding Campaign on Indiegogo

Ad2Life Is Launching a Crowdfunding Campaign on Indiegogo to Help Fund the Release of Their Innovative Advertisement System That Pays the Viewer for Each Video Watched Watching dozens of inevitable digital advertisements on a daily basis without gaining anything in return is now an issue of the past, thanks to the unique opportunity offered by the Ad2Life mobile app. The game-changing app pays consumers to view the same targeted digital advertising campaigns as they would view in their usual routines. All funds earned by…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…

Salesforce Positioned as a Leader in the 2018 Magic Quadrant for CRM Customer Engagement Center for Tenth Consecutive Year

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that for the tenth consecutive year, Gartner Inc. has positioned Salesforce as a Leader in its May 2018 Magic Quadrant for CRM Customer Engagement Center. Salesforce Service Cloud empowers companies to deliver intelligent, personalized and seamless customer experiences across every channel, empowering them to grow their businesses. Also Read: Salesforce Ventures Introduces $100 Million Canada Trailblazer…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…