TrueCommerce Introduces New B2B E-Commerce Solution for Manufacturers, Distributors & Wholesalers

TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced the launch of a cloud-based B2B E-Commerce Solution that provides manufacturers, distributors and wholesalers with the ability to extend their electronic trading to all customers. Functionally rich and highly scalable, the solution is ideally suited for both SMEs and large enterprises wishing to leverage their online channels to help establish themselves as leaders within their sectors. The solution is easily and quickly…

Retail Consult Becomes Oracle PartnerNetwork Platinum Level Partner

Oracle Recognizes Retail Consult for Their Track Record of Success to Deliver Global Retail Transformation Retail Consult, a highly specialized group focused on technology solutions for retail, has achieved Platinum partner status in Oracle PartnerNetwork (OPN).  By attaining Platinum level membership, Oracle has recognized Retail Consult for its in-depth expertise and excellence in delivering the Oracle Retail Solution Portfolio. Retailers are under pressure to transform their business with solutions that will help them…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Figure Eight Enters Into New Collaboration with Google Cloud

Figure Eight's Human-In-The-Loop AI Platform Integrates with Google Cloud AutoML to Help Accelerate the Accessibility and Adoption of Artificial Intelligence in the Real World Figure Eight, the Human-in-the-Loop artificial intelligence (AI) platform for data science and machine learning (ML) teams, announced a new collaboration with Google Cloud making Figure Eight a data annotation launch partner for Google Cloud AutoML. AutoML is a suite of Machine Learning products that enables developers with limited machine learning…

Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company's first Chief Revenue Officer. This newly created role reinforces Unbounce's dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars. Recommended Read: Not Social Media, But SEO:…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

Retail AI Leader Rubikloud Expands Senior Management Team and New Global Offices

Rubikloud Achieves 50% Women Executive Ratio; Adds Top Enterprise Veterans to Its C-Suite to Manage Rapid Growth Across Three Continents Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced both the expansion of its senior management team and growth of its global sales and client teams to the UK & Ireland, Texas, and Hong Kong. With over 100 employees, this growth marks Rubikloud as one of the largest enterprise AI companies in the world. Enterprise AI is the biggest market…

Zilliant Enables Consumer-Like E-Commerce Experience for B2B

AI Delivers Product Recommendations, Pricing Consistency Across All Channels Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the Zilliant IQ platform now seamlessly integrates into any eCommerce system. B2B customers now expect a personalized, consumer-like buying experience as professionals. For executives tasked with delivering on this initiative, that means they need to provide pricing consistency and relevant product recommendations…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Swrve Named a Leader in Gartner Magic Quadrant for Mobile Marketing Platforms

Swrve Acknowledged for Completeness of Vision and Ability to Execute Swrve, the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute. A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018 and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here. The…

Facebook Introduces Five New Features in Ads Manager App

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included an image cropper and a…

TechBytes with Krish Subramanian, Co-Founder and CEO, Chargebee

Krish Subramanian Co-Founder and CEO, Chargebee In subscription management and billing, automation can exist at multiple levels. Krish Subramanian, Co-Founder and CEO, Chargebee, spoke to us in detail about the state of automation for SaaS-based subscription and billing management platforms.Tell us about your role at Chargebee and the team/technology you handle. I am the Co-Founder and CEO of Chargebee. Chargebee empowers thousands of global businesses to easily manage subscriptions at scale, automate recurring…

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

MapD Announces Extreme GPU-Powered Data Analytics on Google Cloud Platform Marketplace

Instantly Query and Visualize up to Billions of Rows of Data on Google Cloud Platform MapD Technologies,the Extreme Analytics Platform provider, announced its availability on Google Cloud Platform Marketplace (GCP Marketplace), the deployment service for the Google Cloud Platform. Using GCP Marketplace, analysts and data scientists can now access a fast open source SQL engine and visual analytics platform from within Google Cloud's extensive cloud computing services suite, with no manual configuration required. MapD is…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…

OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance

OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced OneTrust Mobile App Consent, a solution that integrates mobile consent and preference management into the market-leading OneTrust Marketing Compliance suite. OneTrust Mobile App Consent will be available in August and helps companies collect and document user consent on mobile apps, supporting compliance with the EU General Data Protection Regulation (GDPR), ePrivacy Directive,…

European Commissioner, Věra Jourová to Speak at Data Protection World Forum

Věra Jourová, the European Commissioner for Justice, Consumers and Gender Equality will speak at the Data Protection World Forum (DPWF). The landmark data protection conference and exhibition will be held on the 20th and 21st of November 2018 at the ExceL London and will be attended by a global audience of data protection and privacy practitioners, C-Suite executives and senior business decision-makers. Commissioner Jourová has played an instrumental role in reshaping data protection and ensuring the…

TeamSupport Secures Significant Growth Investment from Level Equity

Investment to Accelerate Growth and Expansion of Leading b2b Customer Support Software TeamSupport, the industry's top B2B customer support software solution, today announced it has obtained a significant growth investment from Level Equity. The investment will enable the company to accelerate the expansion of its technology, customer success, sales, and marketing initiatives. The funding comes at a perfect time, as Gartner recently announced that Customer Relationship Management (CRM), which includes Sales, Marketing,…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users. Read More: Follow That Puck:…