MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

Pacific Life Partners with Salesforce for Digital Transformation

Leading Financial Services Institution Deploys Salesforce as Its Enterprise-Wide, Integrated CRM Platform to Support Seamless Engagement with Its Network of Financial Professionals Salesforce, the global leader in CRM, announced that Pacific Life, a major insurance and retirement solutions company in the United States, has selected Salesforce as one of its strategic technology partners to get a 360-degree customer view and deliver seamless and integrated experiences across its entire US retail businesses. Established…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

MarTech Interview with Scott East, CEO, MSIGHTS

" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by rules and guides." Tell us about your role and journey into Technology. What inspired you to write a book? The journey into Marketing Technology was an accident. When I left AOL in 2002, I started a marketing consultancy. About a year into the business, a good friend from Nextel reached…

Glu and WWE Launch WWE Universe

Players Embark on a WWE Journey to Build a Roster of Superstars and Dominate Their Opponents Glu Mobile Inc., a leading developer and publisher of mobile games, announced the availability of WWE Universe on the App Store and Google Play. As part of a multi-year agreement with WWE, and developed by the same studio as Glu’s largest sports franchise, Tap Sports Baseball, WWE Universe offers the most authentic WWE experience on mobile to date, allowing players to build and train dream rosters before challenging others. “With…

Emirates NBD Building Artificial Intelligence-enabled Bank of the Future with AWS

One of the Largest Banking Groups in the Middle East to Accelerate Digital Innovation Using AWS’s Breadth and Depth of Functionality to Build Personalized Retail Banking Experience for Customers Amazon Web Services (AWS), an Amazon.com company, announced that Emirates NBD, a leading bank in the Middle East, is collaborating with AWS to create a culture of innovation within the bank and is using AWS machine learning (ML) services to build a personalized retail customer banking experience. Emirates NBD will also utilize AWS…

Intuit Announces Acquisition of Origami Logic

Data Analytics Start-Up Advances AI - Driven Expert Platform Strategy Intuit Inc. makers of TurboTax, QuickBooks, Mint and Turbo, announced it has entered into an agreement to acquire Origami Logic, the makers of an advanced data integration, ingestion, and analytics platform. Based in Silicon Valley, Origami Logic developed technology to analyze and gain insights from multiple data sets. Intuit has been accelerating its strategy to become an A.I.-driven expert platform, a vision declared by CEO Sasan Goodarzi when he…

TKC Digital Signs Strategic Partnership Agreement with Contexta360 to Add Advanced AI and Speech Analytics to Their Portfolio

Contexta360, a leading speech analytics and conversational computing company, announced it has signed a reseller agreement with TKC digital, a leading knowledge management vendor and call centre consultancy. Contexta360 supports TKC digital by analysing and improving the customer service journey. The agreement leverages TKC digital’s knowledge management technology, Oracle Service Cloud, Oracle Knowledge Advanced and the Oracle Digital Assistant solutions, as well as their expertise in wider contact centre and digital…

Amazon Launches Support for Traditional Chinese Books on Kindle

Readers Around the World Can Now Enjoy a Growing Selection of More Than 20,000 Traditional Chinese Language Books with the Free Kindle App and on Kindle Devices Authors Can Now Publish Kindle Books in Traditional Chinese with Kindle Direct Publishing Amazon announced that Kindle customers around the globe can now enjoy reading from a growing selection of more than 20,000 Traditional Chinese language Kindle books with the free Kindle app for iPhone, iPad, Android phones and tablets, and on Kindle devices. Starting today,…

Zilliant Showcases End-to-End Pricing and Sales Growth Capabilities at MindShare 2019

Customers from Around the Globe Attend Zilliant's Annual User Conference Zilliant, the industry leader in AI-driven pricing and sales growth solutions, hosted its annual MindShare user conference last week in Austin. The company welcomed customers from around the world to share their experiences with Zilliant's end-to-end suite of SaaS-based Price Management & Optimization and Sales Growth solutions. Attendees participated in keynotes, breakout sessions and hands-on product workshops over three days.…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

Molecula launches to Make Enterprise Data AI-Ready

Rebrands Company from Pilosa, adds Top Execs to Scale Commercial Efforts Molecula, a company focused on tackling the #1 problem preventing large scale AI adoption in the enterprise - AI data readiness - launches its new brand and enterprise software suite. The Molecula core is built on the globally successful open-source project, Pilosa that has gathered more than 1650 enterprise and academic organizations among its users and contributors in less than 24 months. The company also announced the appointment of Ganesh…

When The Sun Is Back, It’s Time To Pack The Snacks: Frito-Lay Reveals Its Next US Snack Index Just In Time For Summer

From Memorial Day to Labor Day, Summer is America's Busiest Season for Snacking  It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay unveiled the next installment of its US Snack Index. Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx? Working with restaurant and retail clients at Bain & Company, I learned brick-and-mortar businesses have a data deficit. The 80/20 rule is particularly true in the offline world but not only do most brands do a poor job of personally engaging their top customers, many don’t even know who…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

How to Analyze Your Lead Generation Form Using Google Tag Manager

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there. There are several other bridges that offer to cross the…

Copper Announces New CEO, Eyes International Markets & Expansion

Fast-Growing CRM Company Copper, Now With More Than $100 Million in Venture Funding, Welcomes Dennis Fois to the Executive Team Copper, a Google Cloud-recommended CRM for G Suite, announced that industry veteran Dennis Fois will join the company as its new Chief Executive Officer. Fois joins Copper from NewVoiceMedia where he led the company through a successful acquisition by Vonage. His experience in international markets will help as Copper continues to expand globally and reimagine a new industry-standard for CRM.…