Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security including: Staying on top of search and maximizing inbound web traffic Aligning with sales and the customer journey Getting more sophisticated with predictive The return of direct mail to the mix

Interview with Joe Quinn, Section Manager ABM – National Instruments

"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to speak as an expert managing an ABM program at a large enterprise company. National Instruments was founded in 1976, operates in over 60 countries with more than 7,000 employees with 2016 revenues exceeding $1.2 billion. NI provides powerful, flexible hardware and software technology…

5 Ways to Disrupt Video Marketing in 2017

Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come up with accurate data for these kind of metrics, identifying the reasons why video marketing is the go-to martech solution for advertising in 2017 can be summed in the image below. What does Big Bang in martech look like? Closest analogy that I can draw in martech is today’s…

Interview with Sangram Vajre, CMO & Co-Founder – Terminus

"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and CMO at Terminus and the founder of the #FlipMyFunnel movement. Most recently, I ran marketing at Pardot through its acquisition by ExactTarget and then Salesforce. That experience taught me a lot about startups and also how to do things at scale for the most iconic brand in tech.  MTS:…

Forrester Research names Bpm’online ‘Strong Performer’ in Lead-to-Revenue Management Category

Bpm’online, the provider of revolutionary process-driven unified CRM platform for marketing, sales, and services, announced that it has been named a ‘Strong Performer’ in Q4 2016 report by Forrester Research. The report, titled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors”, concluded bpm'online received the highest score for their current offering among Strong Performers. According to the report -- "The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

Maropost Introduces Da Vinci to Herald AI Renaissance in MarTech

“Innovation is the specific instrument of entrepreneurship…” Maropost evidently takes it very earnestly, even as it keeps releasing series of cutting-edge innovations for holistic B2B digital transformation. Now, the leading enterprise software provider for email messaging and marketing collaboration has officially entered the AI race for dominance in marketing automation with its latest product. On Tuesday, Maropost introduced Da Vinci into its proprietary marketing cloud inventory. Why would you love Da Vinci in your…

Revel Partners with Adobe to “Keep Innovation Flywheel Spinning” in B2B Digital Transformation

Revel Consulting, the leading collaboration platform for digital disruption, announced a key partnership with Adobe to help B2B enterprises create new and effective ways to engage customers. The latest partnership with Adobe is an extension and expansion of Revel’s strategy to integrate new technology platforms, products and services across its core capabilities in digital disruptions. The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

Centerfield Acquires Performance Marketing Firm Qology Direct Backed by $156 Million Funding

Centerfield Media, an end-to-end marketing, and sales engagement solutions provider announced its acquisition of Qology Direct, a Performance marketing firm. The acquisition was realized with $156 million venture capital financing, part of which has been set aside for future procurements. Qology Direct has been readily absorbed into Centerfield Media operations from Tuesday. “Aligning offerings with Qology Direct to create the largest front-end through back-end marketing platform is transformational for the market and…

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and…

Ysance Stories, the First AI Martech Engine for Omnichannel Retail Released

Ysance, the provider of people-based marketing platform, has announced the launch of Stories™, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories™ at the National Retail Federation's (NRF) Big Show in New York City, January 15-17, 2017. Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the…

B2B Marketing SaaS Platform CaliberMind Joins Terminus Cloud for ABM

CaliberMind, a Colorado-based predictive B2B marketing SaaS platform, has merged its solutions with Terminus Cloud for Account-Based Marketing (ABM) program. CaliberMind offers Persona Builder modules appended into existing CRM and marketing automation platforms. The customer journey orchestration platform will fit into the ABM stack, enabling marketers to track buying signals and handle the complexities of sales acceleration along the B2B buyer’s journey. CaliberMind B2B marketing SAAS platform can be integrated with…

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

Martech Series Primer: How to Create a Mobile Marketing Strategy in 2017

23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the marketers in recent months. Statistically, the mobile marketing industry is slated to grow from US $28 billion in 2016 to US $98 billion in 2021. This projection reveals that the mobile marketing hype is not a bubble; rather, it’s a big wave every marketer had best learn to surf by 2017.…

Why Marketing Technology Is Essential for Modern Marketing

A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never been as important to marketers as they are today. And conversely, never have they been rendered as obsolete as now, when marketing moves towards building intelligent, real-time, customer engagement platforms. What explains this dichotomy in modern marketing? Enter Marketing Technology.…

Everything You Wanted to Know About Marketing Attribution

“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction across the customer journey. The art and science of Marketing Attribution exemplifies this objective. With customer analytics coming from multiple channels across multiple devices, finding the exact impact of each interaction on your objectives is tricky. However, getting marketing…

Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren't even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment. Reports also suggest that almost nine out of every ten marketers use email marketing to distribute…

Predictions Series 2021: How Brands would Use Digital Marketing in the Era of Covid-19

Even as digital marketers ourselves, not even we could have predicted just how important digital marketing would become in 2020. When COVID-19 took its grip on the world in March, suddenly digital marketing became one of the only ways to do business. All of the sudden the plans to increase and amplify a digital presence went from a can perpetually kicked down the road to being imperative number one. For some industries, this was a smooth transition; for many, it was crippling and even devastating - they simply weren’t…

Aptivio Releases the First Augmented Intelligence App for B2B Sales Professionals

Aptivio announced the release of V2.0 of its Augmented Sales Intelligence App, with a new intuitive UX design built for Sales Professionals to help sell more in a volatile economic world The intelligent market monitor platform has historically been more focused on generating powerful demand and risk signals consumed via APIs rather than an application interface. Aptivio invested in the simplification and streamlining of the interface, with consumer-like ergonomics and frictionless sales workflow. Marketing Technology News:…