Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

Verve Announces Additions To Executive Leadership Team

Erin Madorsky and Joseph Galarneau Sign on as Chief Revenue Officer and Chief Product Officer at Verve Verve, the leader in location-powered mobile marketing, announced the appointment of two executives to its leadership team: Erin Madorsky, to the position of Chief Revenue Officer, and Joseph Galarneau, to the position of Chief Product Officer. Both assume their new roles immediately, reporting to Verve CEO Tom Kenney. Madorsky joins Verve from a ten-year tenure at Viant, a division of Meredith where she was most…

Nicolle Pangis is the New NCC Media President And CEO

The Former Global COO of GroupM's PLATFORM, to Guide NCC's Expansion from Linear TV Leader to Comprehensive Linear and Addressable Media Business Charter Communications, Comcast Corporation, and Cox Communications have Nicolle Pangis to serve as president and CEO at NCC Media. Nicolle will lead NCC in the next phase of the company's development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying. Charter Communications, Comcast, and Cox are the …

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating. This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found professionals are increasingly spending on technology, with the focus majorly on mobile and improvisation of analytics. PRSA is the world’s largest organization for Public Relations professionals. APPrise Mobile is a B2B enterprise/native platform which enables organizations to effectively communicate via mobile. Companies recognize the…

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018. To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed…

Akamai Announces Akamai Connector, a New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud Customers Can Leverage the New Akamai Connector to Access Akamai's Web Performance Solutions Akamai Technologies Inc., one of the world's largest and trusted cloud delivery platforms, announced the release of the new Akamai Connector for Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences…

PeerLogix OTT Data Now Available Through a Leading DSP

PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, announced that its rich audio/video consumption data is now available in one of the worlds largest and fastest growing omnichannel Demand Side Platforms (DSP) in the digital advertising industry. Early implementation by this Q3 ’17 Forrester Wave leading DSP has resulted in the…

Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

Insights on the Ragan Communications Conference at Amazon Headquarters July 24-25, 2018 Strategic practices and learning can be a major takeaway from the nation’s leading conference provider — Ragan Communications, which will be hosting the event, “Social Media and Digital Communications Conference” on July 24 and 25, 2018. Ragan Communications manages two of the top news sites for the public relation and corporate communication industries — Ragan.com and PRDaily.com. Combined, these two sites attract close to 700,000…

Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…

Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

Teads Reports, 26% of Consumers Associate the Word “Fake” with Social Media

Latest Study from Teads Reveals Consumers' Deep Ties to News Content; Also Reports Differences in Perception Between Quality News Publications versus Social Media In the latest study by Teads, Fake News wrecks havoc on a much grander scale than previously examined. Over 75 percent of consumers are more likely to seek out news sources they trust, mostly linking word "fake" with social media platforms. However, only 11% of consumers trust advertising/branded content on social platforms. Read More: Tealium Leads Industry…

Moltin Unveils Social Commerce Application for Instagram

API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has announced the Dynamic Influencer Program, a new social commerce affiliate application that allows retailers to engage brand advocates to promote and sell products on Instagram and other social platforms. The fully customizable application enables influencers to create brand-specific…

AppNexus Announces Executive Promotions in Privacy and Security

Internal Appointments Fill Senior Roles in the Internet Technology Company's Engineering & Technical Operations, Legal, and Global Accounts Teams of AppNexus AppNexus, the world's leading independent advertising technology company, announced a round of executive promotions, including the appointment of Timothy Smith to Senior Vice President & General Manager, Global Technical Infrastructure and Operations; Julia Shullman to Chief Privacy Counsel; and Justin Bross to Vice President, Global Accounts. In his role…

IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

Brands to Benefit from 2018 Mother’s Day Holiday; Rakuten Marketing Announces Shopping Trends and Insights

For the 2018 Mother's Day Holiday, Rakuten Marketing Expects Consumer Spending to Increase by 20 Percent Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today released industry data and insights for Mother's Day 2018. Comparing year-over-year (YOY) holiday spend for the two weeks leading to Mother's Day 2016 and 2017, Rakuten Marketing expects 2018 consumer spend to increase, making this Mother's Day a sweet retail period for online brands. Along with this…

Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

Move Over Conventional SEO Conferences, It’s Time We UnGagged!

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists" If you have been looking for a way to enhance your digital marketing efforts, and see actual results, then look no further. The much-awaited UnGagged conference to be held in London and Las Vegas from 11-13 June, 2018, promises to be exactly what you need. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged sessions explore what works, what doesn't, and clarifies…