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Teads Signs Exclusive Global Partnership with the Economist Group

Teads, the global media platform, today announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on world events, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of over 1.4m C-suite and business decision makers. Teads' global media platform will enable The…

TechBytes with Todd Grossman, CEO Americas at Talkwalker

Todd Grossman CEO Americas at Talkwalker Talkwalker has always been at the forefront of the AI race. We spoke to Todd Grossman, CEO Americas at Talkwalker, to understand how his company is leading the state of AI in the social media listening landscape.Tell us about your role at Talkwalker and the team/technology you handle. Talkwalker is a listening and analytics platform that helps over 1,400 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

AMG/Parade Promotes Monique Kakar To Senior Vice President/Chief Marketing Officer, Digital

AMG/Parade Executive Vice President of New Ventures and Business Development Tracey Altman is pleased to announce that Monique Kakar has been promoted to Senior Vice President/Chief Marketing Officer, Digital. In her new role, Monique will oversee the planning, strategy and execution of the company's digital marketing initiatives, ensuring it effectively reaches target audiences and appeals to brand advertisers. Most recently, Monique was Vice President, Corporate Marketing & Video Solutions. In that role, she managed…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage, a business cloud communications leader, announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to Vonage CEO Alan Masarek. Responsible for leading Vonage's global marketing strategy, Mr. Dave will support the Company's role as a global leader in business cloud communications and help lead Vonage through its next phase of growth. As Vonage's suite of products and services grow, Mr. Dave will focus on maximizing awareness of these capabilities and the Company's ability to provide…

Teads Signs Exclusive Global Partnership with the Economist Group

The Deal Gives the Global Media Brand Access to Teads’ Innovative Technology Platform, Including Teads Studio, Ensuring Elegant Ad Solutions and Best in Class User Experiences Teads, the global media platform, announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Performance Across Platforms and Devices Advertising technology provider Visto announced the newest set of integrations for the Visto Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers' ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the…

How Personal Is Too Personal? New Study from LoopMe Has Marketers Weighing in on Hyper-Personalization

A recent survey by LoopMe revealed new insights around data usage in marketing. According to the research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The findings form part of LoopMe's wider research into personalization, data usage and the value of data. Stephen Upstone, CEO of LoopMe, said: "Personalization can benefit consumers if done correctly – through a sensible combination of personalized creative and delivery. For…

CMO Council Explores State Of MarTech With Domain Experts

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech) landscape with just 150 solutions. Fast forward to 2018 and there are now a staggering 6,829 offerings in his latest 2018 Martech 5000 Supergraphic. The cover story in the Chief Marketing Officer (CMO) Council's PeerSphere quarterly digital magazine published today takes a deep dive into what has…

Dreamforce Interview with Eric Prugh, Co-founder and Chief Product Officer, PactSafe

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in technology started a long time ago (I won’t say how long!) just as web design was becoming a thing. I got an “HTML for Dummies” book for my 13th birthday and it changed my life. Ever since, I've been obsessed with technology and the power of technology to solve really interesting problems. I'm…

Outreach Launches SalesEngagement.com, Announces New Book & Podcast

As Sales Engagement Gains Momentum, Outreach Creates The Go-To Resources For The Modern Sales Team Outreach, the leading sales engagement platform, announced the launch of SalesEngagement.com, a set of educational resources focused on leveraging the latest in Sales Engagement to change the way teams sell. As the Sales Engagement category grows in importance to the modern sales stack, SalesEngagement.com serves as an all-encompassing resource for sales teams and offers exclusive insight into Outreach's upcoming book "The…

FastSpring Bolsters Global Presence with New Offices and Senior Level Hires

New Hires, Doubling of Office Space and Employee Count Comes as a Result of the Company’s Successful Ecommerce Platform and Strategic Customer Counsel FastSpring, a global leader in ecommerce management for digital businesses, announced new senior-level hires along with expanded office spaces in Santa Barbara and Amsterdam. These developments are part of FastSpring’s broader vision to power billions in transactions with innovative commerce solutions that connect people globally in one digital economy, empowering…

TransPerfect to Highlight Artificial Intelligence Solutions at GlobalLink NEXT 2018

TransPerfect,the world’s largest provider of language and technology solutions for global business, opens its GlobalLink NEXT 2018 conference in Washington, DC. This annual event highlights recent trends and new innovations in the usage of technology that manages multilingual content. Now in its fourth year, the event brings together TransPerfect’s GlobalLink technology leadership and development teams with users from an array of industry-leading business around the world. This client-facing forum focuses on open discussion…

Infor Supports Digital Transformation at John Henry Foster

Infor Customer Experience Solutions Enable Holistic View of the Customer Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience. To differentiate themselves in the…

Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

The World's #1 CRM Company Welcomes Trailblazers to Dreamforce 2018 for Four Days of Innovation, Inspiration, Learning, Equality, Giving Back, Sustainability and Fun Salesforce, the global leader in CRM, welcomed 171,000 registered attendees from 83 countries and 10 million online viewers to Dreamforce, the world's largest software conference. At Dreamforce, Salesforce is unveiling new integration, productivity and AI platform services and new strategic partnerships to help companies connect with their customers in whole…

Oracle Lauded for Predictive Analytics, Machine Learning Solution

Oracle Autonomous Data Science Cloud Service Recognized as a Leader in Notebook-Based Predictive Analytics and Machine Learning by Independent Report Oracle has been named a leader in notebook-based Predictive Analytics and Machine Learning (PAML) solutions by Forrester Research, earning the highest average current offering score as well as the highest possible score for its solution roadmap. The Forrester Wave: Notebook-Based Predictive Analytics and Machine Learning Solutions, Q3 2018 report recognizes that Oracle…

Constant Contact Adds New Facebook, Automation and Branding Tools to Leading Small Business Marketing Platform

Powerful New Features Make High-Impact Email Marketing Easier and More Accessible Constant Contact, an Endurance International Group company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to any email campaign, the new features include: Facebook Lead Ads, Automatic Resend to Non…

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Company Top-Ranked in Both Strategy and Current Offering Categories Seismic, the global leader in sales and marketing enablement,  announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the…