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Signal Names Cooper, Northrup, Procter to Chair Firm’s Advocacy, Communications Practices

Signal Group, a leader in modern public affairs, announced that it has appointed Charles Cooper, Elizabeth Northrup, and John Procter to leadership roles at the firm. Charles Cooper has been named Managing Director and chair of Signal’s Advocacy group. Elizabeth Northrup and John Procter have been named Managing Directors and co-chairs of the firm’s Communications group. With combined experience of more than 60 years, Cooper, Northrup, and Procter, will focus on execution of the firm’s unique modern public affairs…

RTB House Appoints Aleksander Baryś as New Chief Financial Officer

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…

Totango Spark Successfully Deployed as SAP’s One Customer Success Platform

Totango Solution to Help SAP Scale Enterprise Customer Success Across Entire Organization Totango, the leading provider of customer success solutions for the enterprise, announced its Totango Spark solution has been deployed successfully by SAP across the majority of its lines of business, representing 20,000 customers and more than 2,100 users – completed in just five months. The solution will be used as a single, integrated customer success platform to help SAP evolve, deploy and expand its execution of customer success…

HGS Unveils HGS Digital to Provide Intelligent Innovation Solutions for Enterprise Clients

HGS Digital to provide suite of industry-leading digital offerings based on smart utilization of data, automation, cloud solutions and its award-winning DigiCX platform Hinduja Global Solutions Ltd. (HGS) (listed on BSE & NSE in India) launched HGS Digital, a new practice focused on providing high-end digital strategy and transformative digital-first solutions. HGS Digital aims to be the top facilitator for leading disruptive change in the consumer journey, and transforms organizations into digital innovators by…

4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World

It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the truth. Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate advertising counterparts. And they’re extremely dangerous and costly. The last IAB estimate put the cost of malvertising at just over $1 billion. In case that figure isn’t troubling enough, here are a few more reasons why you need to take…

VELOCITY COMMERCE GROUP Launches S2 CommerceView

Online tool can diagnose how a brand can improve its "Amazon health" VELOCITY COMMERCE GROUP (VCG), a TPN digital commerce consultancy, announced that it has released S2 CommerceView, an online diagnostic tool that helps manufacturers address pain points that are hindering its performance selling on Amazon. S2 CommerceView is a qualitative and quantitative analysis of specific SKUs sold on Amazon, providing recommendations on how to optimize awareness, sales and search activity using a variety of internal factors driven…

Knotch Introduces Inaugural Conference ‘Pros and Content’

Knotch, the independent digital content intelligence platform, announced the launch of its inaugural conference, Pros and Content Conference 2019. Taking place on September 19, 2019, Pros and Content brings together CMOs and marketing leaders to explore how brands can become better storytellers through targeted, industry focused panels and engaging thought leadership. The one-day conference will be held in New York, NY, home to Knotch’s headquarters and the thriving hub of innovative technology. Marketing Technology News:…

Evergent integrates its AI-driven Offer Management solution with Microsoft Azure AI to Maximize Subscriber Retention

Evergent, a market-leading provider of solutions for Revenue and Customer Lifecycle Management, announced how its Artificial-Intelligence (AI) Service using Microsoft Azure AI can help Digital Service Providers reduce churn and manage ROI spend. Marketing Technology News: PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution The Evergent platform is now integrated with Microsoft Azure AI to enable premium-entertainment service providers to:  Reduce churn by continuously understanding the consumer…

Showpad Brings TRANSFORM 2019, the World’s Largest Sales Enablement Conference to London and Chicago

Join hundreds of marketing, sales and sales enablement professionals at TRANSFORM to uncover the latest trends and best practices for driving engaging buyer experiences Showpad announces details for TRANSFORM 2019, the world's largest sales enablement conference. TRANSFORM is the only conference to bring together hundreds of sales and marketing professionals with two Trans-Atlantic events to share best practices, build meaningful connections, and inspire each other for success. TRANSFORM will take place in London on October…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…

GeekHive Announces New Marketing Technology Offer to Improve ROI in 60 Days

GeekHive introduces the Martech Stack Assessment as its latest marketing technology service offering at the MarTech East Conference in Boston, MA, September 16-18, 2019. An abbreviated version of the consultancy's more extensive digital transformation engagements, the Martech Stack Assessment identifies quick-win opportunities for clients to see immediate returns on their marketing technology investments. New GeekHive Marketing Technology Service Offering Recognizing the pressure…

Amendola Promotes Marcia Rhodes to Vice President

Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, has promoted Marcia Rhodes to the position of Vice President, the agency announced today. The promotion is the latest in a steady progression of responsibility for Rhodes, who originally joined the agency in 2013 as Regional Managing Director before being promoted to National Managing Director. In each position, Rhodes held many integral roles in client relations, operations and human resources. To…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of experience optimization capabilities Conviva, the global leader in streaming media intelligence, announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights, the latest innovations in the Conviva Insights Portfolio. Conviva Content Insights introduces a new industry standard for…

Contentful Launches New Optimizely Application that Enhances the Content Delivery Process to Drive Great Digital Experiences

New application enables developers to build content experimentation directly into Contentful’s content infrastructure  Contentful, the leading enterprise headless CMS provider, announced the release of a new Optimizely application, which allows developers to build content experimentation into Contentful, enabling faster experimentation and more efficient content delivery. The new application allows marketers to test critical marketing content without leaving Contentful. This enables more and faster content…

Vecima Highlights Market Leading Product Lineup at IBC2019

Low Latency Streaming, Content Workflow Automation, Hyper-converged Media Application Platforms, and Distributed Access Architecture technology will be showcased Vecima Networks, Inc., the market leader in content delivery networks and video optimized storage technologies for service and content providers, and the industry leader in open, next-generation distributed access solutions, announced it will showcase low latency streaming, content workflow automation, hyper-converged media application platforms, and distributed…

Digital Marketing Studio Fancy Pants Group Announces Savvy Converter And Savvy Platform For Short-Form Video Production

Manhattan-based digital marketing studio Fancy Pants Group announces Savvy Converter and Savvy Platform. These innovations mark the studio's progress towards a marketing philosophy grounded on data-driven, scalable video production. This strategic move was initiated three years ago with the launch of Savvy, the studio's technology-driven video production process crafted to elevate pre-existing creative assets and generate dynamic videos. Savvy Converter is a tool for marketers with limited assets, resources, or time,…

IBM Unveils z15 With Industry-First Data Privacy Capabilities

Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise platform delivering the ability to manage the privacy of customer data across hybrid multicloud environments. With z15, clients can manage who gets access to data via policy-based controls, with an industry-first capability to revoke access to data across the hybrid cloud. IBM Designers, Shani Sandy (L) and Don Spangler, review last minute specifications on the new…

Sprinklr Appoints Dan Haley as First General Counsel and Corporate Secretary

Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, today announced the appointment of Dan Haley as General Counsel and Corporate Secretary. In this role, Haley brings deep government and private sector experience to overseeing Sprinklr’s global legal functions. “Dan’s extensive legal experience as well as his commitment to upholding the highest ethical standards make him the ideal choice for Sprinklr,” said Ragy Thomas, CEO and Founder, Sprinklr. “With a deep understanding of the particular…

Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…