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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        MarTech Interview with Steve Gershik, CMO at inRiver
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        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
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        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: People Based Marketing

Performance Horizon
Sales & Marketing

Performance Horizon Launches Registration for its First Annual US Innovation Day in San Francisco

Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading …

MTS Staff WriterMay 7, 2018, 3:45 pmMay 7, 2018 0 909
4C
Analytics

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data …

PRNewswireMay 7, 2018, 2:50 pmMay 7, 2018 0 1296
Centro
Audience Data, Native & Programmatic Advertising, Sales & Marketing

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class …

PRNewswireMay 5, 2018, 10:30 pmMay 6, 2018 0 2074
Conversocial Reveals Success Metrics on Messenger as a Customer Service Channel
Customer Experience Management, Social Media Monitoring

Conversocial Reveals Success Metrics on Messenger as a Customer Service Channel

Messenger Proves 83% More Cost Effective for Volaris Over Other Customer Service Channels Conversocial, the leading digital care platform for …

PRNewswireMay 4, 2018, 7:37 pmMay 4, 2018 0 1742
Kyle Tkachuk
Interviews

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their …
Sudipto GhoshMay 4, 2018, 4:15 pmMay 4, 2018 0 3227
TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform
Account Based Marketing, B2B Data

TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform

Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account …

Sudipto GhoshMay 4, 2018, 12:35 amMay 4, 2018 1 2470
Millennials Financial Milestones
Guest Authors

Engaging Millennials Beyond Financial Milestones

Another Tax Day has come and gone.  For some, April 17 loomed large. Its passing was met with relief. For …

David BrownMay 3, 2018, 10:16 pmMay 3, 2018 1 2198
AppScienceBetterPredictiveAI
Guest Authors

How App Science Will Lead to Better Predictive AI

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their …

Joe CamachoMay 3, 2018, 5:00 pmMay 3, 2018 0 2363
Omri Mendellevich
Tech Bytes

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri Mendellevich CTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues …
Sudipto GhoshMay 3, 2018, 4:52 pmMay 3, 2018 0 3224
GroupM 'State of Digital' Report: Time with Online Media to Surpass Linear TV in 2018
Content Marketing, Video

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …

PRNewswireMay 3, 2018, 4:00 pmMay 3, 2018 0 1748
TechBytes with Ben Tyson, Senior Vice President, StudioNow
Tech Bytes

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of …
Sudipto GhoshMay 2, 2018, 5:37 pmMay 2, 2018 0 2235
Synthio's B2B Contact Data Platform Receives Marketo® Certification for Integration
B2B Data

Synthio’s B2B Contact Data Platform Receives Marketo Certification for Integration

Atlanta-Based B2B Marketing Data Innovator Awarded Marketo Certification for Their Integration That Enables Effortless Data Hygiene and Database Maintenance Synthio, …

PRNewswireMay 1, 2018, 4:39 pmFebruary 9, 2019 0 1198
The Hive Raises $26.5 Million to Foster AI Startups in the Enterprise
AI/ML

The Hive Raises $26.5 Million to Encourage Growth of AI Startups

Special Co-Creation Studio Works Actively With Entrepreneurs To Fund, Create And Launch Start-Ups The Hive, is a venture fund and …

MTS Staff WriterMay 1, 2018, 4:00 pmFebruary 10, 2019 0 3340
TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua
Tech Bytes

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? …
Sudipto GhoshMay 1, 2018, 4:00 pmMay 1, 2018 0 2733
Andy Ramm
Interviews

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." …
Sudipto GhoshMay 1, 2018, 4:00 pmApril 30, 2018 0 3898
Nailing the B2B Campaign Optimization Strategies in 2018
B2B Commerce, Content Marketing, Staff Writers

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That …

Sudipto GhoshMay 1, 2018, 4:00 pmApril 30, 2018 0 2681
ActiveCampaign Introduces Automations Map
Marketing Automation, Sales Enablement

ActiveCampaign Introduces Automations Map

First-of-its-kind Visualization Tool Lets Users Spend Less Time Managing Automation and More Time Working on Their Business ActiveCampaign, a leader …

MTS Staff WriterApril 30, 2018, 10:30 pmApril 30, 2018 0 1167
Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards
Sales & Marketing

Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards

Revvie Awards Recognize Marketo Customers, Partners and Individual Marketers Who Are Using the Marketo Engagement Platform Marketo Inc., the leading provider …

PRNewswireApril 30, 2018, 8:27 pmApril 30, 2018 0 1479
Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd
AI/ML, CRM, Sales Intelligence

Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd

AI-Enabled Innovation Drives Astounding 80% End-User Adoption Rate Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 …

prwebApril 30, 2018, 6:42 pmApril 30, 2018 0 1799
AIBetterMarketerKnowTheseFourThings
Guest Authors

If AI is Going to Make You a Better Marketer, You Need to Know These Four Things

“Artificial Intelligence”, or AI, is becoming ever more integrated into our everyday lives, but many professionals remain in the dark …

Jeremy MillerApril 30, 2018, 5:41 pmJuly 22, 2019 2 2814

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