Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

Templafy, a global leader in enterprise template management and document creation, has raised an additional $15 million in its Series B round. “Our investors understand the need for solving Document Anarchy just as much as our customers, which puts our solution in a central place in today’s enterprise software ecosystem,” said Jesper Theill Eriksen, CEO at Templafy. "This additional investment validates our strong backing and the power behind our product.” The additional funding comes from existing investors, including…

Sales Employees Onboard Faster, Retain More Knowledge, and Close Deals More Quickly With Awards in Content Raven’s Sales Enablement Solution Content Raven, the modern sales enablement platform provider, announced its Awards solution for incentivizing and encouraging sales training, enablement and onboarding. The success of a sales team is based on the individual sales rep’s ability to obtain, retain and use knowledge, both in terms of selling strategies and company and product differentiators. Two of the biggest…

Thunder Experience Cloud, the leader in people-based ad serving, was among the select companies that Forrester invited to participate in The Forrester Wave: Creative Advertising Technologies, Q4 2018. In this evaluation, Thunder was cited as a Leader in Creative Advertising Technologies, Q4 2018, receiving the highest score in the current offering category. According to the report, “marketers looking for a solution that has put its eggs into the people-based approach to ad creative and ad serving should consider this…

Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, naturally, there are a number of misconceptions too. The interest for bots is not going to slow down. A study shows that 80% of businesses want to start using chatbots in the next two years. To implement the technology properly, companies should be aware of the real potential and limitations. Read More: botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management Like any new technology,…

"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was started out of the necessity to make us better publishers. Using technology to get more yield out of inventory is where the idea for Sonobi started. It has evolved into a people-based marketing platform but the origins were solving a problem for ourselves. As a serial entrepreneur, what are…

The Advertising Ecosystem Is More Fragmented and Dynamic Since Comscore Was Founded Almost 20 Years Ago Comscore has evolved — pioneering new ways for their partners to use data to transform the way they grow their businesses. Today, they are excited to share the next phase in the evolution of their brand. How they got here First, they listened. In more than 100 conversations with their partners across the media and marketing ecosystem, they learned how they are perceived today, and what their partners aspire to…

Visual BI Solutions, a niche global BI & Analytics solutions firm, announced their plans to expand their corporate headquarters at the intersection of Parkwood Blvd and Windhaven Pkwy Plano, TX, creating up to 100 new jobs by 2022. City of Plano Economic Development offered Visual BI up to $100,000 in conditional job credits based on the company's job creation plans. Visual BI would invest $4.5 million in the property of nearly 20,000 Square Feet office space, which is located at 5920 Windhaven Pkwy in West Plano.…

61% of Organizations Now Have Dedicated Sales Enablement People, Programs or Functions; Effective Training and Coaching Play Key Role in Driving Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will unveil data from a new report on sales enablement trends during an upcoming webinar with CSO Insights, an independent sales research firm within Miller Heiman Group. The report, sponsored by Brainshark and conducted by CSO Insights, contains insights from sales professionals at…

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

New AI Technology Streamlines Process to Help National Brands and Businesses Protect Their Brand, Manage Sensitive or Inaccurate Posts Faster, Improve the Customer Experience, and Drive Greater Revenue Chatmeter, the leader in local search marketing and reputation management, launches Chatmeter’s Workflow, an all-in-one technology platform that simplifies the process of coordinating, escalating and responding to user reviews, local listing data errors and social media commentary. This all-inclusive platform was designed…

I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and masquerading as a human, for the most part. By the end of the interaction, the bot deemed me a likely-to-buy visitor and set me up on a call with a human. Though I fully understood that I was interacting with an artificial assistant, the process was seamless and sensible. When considering tech…

Alex Yoder EVP Analytics at Merkle The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.Tell us about your role at Merkle and the team/technology you handle. I am the EVP of Analytics for Merkle,…

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Acquisition Marks Official Launch Of DAX Audio Advertising Platform in Canada Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based Audio Streaming Solutions Provider, leanStream. This move brings DAX, the world's most sophisticated digital audio advertising platform, to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform's global reach grows to 165 million people streaming digital…

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Jon Williams SVP International at Aprimo Having discernable methods to measure content usage for such metrics as new opportunities, MQLs, SQLs, conversions, and new customers, is essential for marketers to determine if they’re creating the content their ideal buyer personas want to read. In this context, we spoke to Jon Williams, SVP International, Aprimo, to understand which key events in Digital Asset Management evolution made the biggest impact on his business and how. Tell us about your role at Aprimo…

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Global digital agency, Isobar has elevated Simon Gill to Chief Experience Officer (CXO), EMEA and Daniël Sytsma to Chief Design Officer (CDO), EMEA with immediate effect. They will be critical in driving Isobar’s creative and design reputation in EMEA and in supporting Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, and Sytsma will be based in Isobar’s…