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CrowdRiff Launches Media Hub, A Modern Way for Travel and Tourism Brands to Share Visual Content

The First-of-Its-Kind Platform Enables Brands to Share Visual Assets and Attribution Guidelines with Journalists, Influencers, and Other Partners CrowdRiff, an AI-powered visual marketing platform, announced the launch of Media Hub, a simple, modern way for travel and tourism brands to share visual content with journalists, meeting planners and other content creators. Using Media Hub, CrowdRiff customers can share their visual content—user-generated and owned—in a central, mobile-friendly hub. Soft-launched at the 2018…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

EverString and Heinz Marketing Explore The State of Artificial Intelligence

Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not…

DeepBrain Chain Launches AI Mining Workstation; Aims to Become the “Uber of AI Computing”

DeepBrain Chain Officially Announced the Presale of AI Mining Workstation at AI Congress Las Vegas in May 2018 Recently, high computing cost has become an obstacle to the development of the AI industry, AI companies must continue to purchase the very-pricey computing powers in order to keep training more accurate models. Enters DeepBrain Chain, whose network utilizes blockchain technology to integrate the globally distributed computing resources while providing customized, decentralized and dynamic services based purely on…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

Former IBM Global Security Executive Joins Gurucul as President

Cloud Identity Veteran Jasen Meece to Head Business Development at Gurucul Gurucul, a leader in behavior-based security and fraud analytics technology for on-premises and the cloud, announced that Jasen Meece, former Managing Partner for IBM’s Global Security Group, has joined the company as President. He will oversee sales, business development, channel and partnership programs, and their respective go-to-market strategies. .@Gurucul former #IBM global security executive and #cloudidentity expert Jasen Meece joins…

Anodot Wins Best Use of AI for Game Development in the 2018 AI Breakthrough Awards

Anodot, the autonomous analytics company, has won Best Use of AI for Game Development in the 2018 AI Breakthrough Awards. The awards honor excellence and recognize the creativity, hard work and success of companies, technologies and products in the field of Artificial Intelligence. With thousands of nominations from all over the world, the competition was fierce, but Anodot's success and advanced AI software allowed the company to stand out in a heavily populated category. Anodot has been selected in connection…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

TechBytes with Oded Karev, VP, Head of Advanced Process Automation, NICE

Oded Karev VP, Head of Advanced Process Automation, NICE Customer experience is now a key factor in any omnichannel engagement. The rise of Artificial Intelligence and Machine Learning has also led to the growth and proliferation of virtual assistants or chatbots. Brands are now leveraging chatbots for a variety of purposes, especially to provide customers with a seamless experience.  We spoke to Oded Karev, Head of Advanced  Process Automation at NICE, to understand the nuances of this trend.Tell us about your role at…

New Zealand-based Asia-Pac AI Powerhouse Intela Chooses Anodot

Intela Will Leverage Anodot's Autonomous Analytics to Streamline AI-Based Solution Time-To-Market, Raise Data Quality, Lower Risk for Their Asia-Pacific Enterprise Customers Anodot, the autonomous analytics company, announced that New Zealand-based Intela AI, a leading Asia-Pacific provider of powerful and rapidly-deployable machine learning tools, has chosen the Anodot platform to raise data quality and lower risk for its top-tier finance, telecommunications, ecommerce and retail customers across Asia-Pacific.…

Urban Airship Lands $25 Million to Further Accelerate Global Growth of its Rapidly Expanding Customer Engagement Platform

New Funding Led by Foundry Group Comes on Heels of Financial Breakeven and Groundbreaking New Products to Power Precisely Coordinated Real-Time Customer Interaction Across All Marketing Channels Digital growth company Urban Airship recently announced that it raised $25 million in Series F funding led by Foundry Group. In addition to Foundry, current investors True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Partners and Franklin Park Associates all participated in the round. Already operating at…

Interview with Olivia Bias, VP Marketing, Goodway Group

"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at a premium."Tell us about your role at Goodway Group and how you got here. As Goodway’s VP Marketing, I manage a great team of people and oversee all marketing functions including brand strategy, communications, content, campaigns, design, etc.  I’m personally very focused on how we present in the marketplace and tell our story to customers.  I came to this role via an indirect path – I started as a…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

Creator.ai and WAX Form Strategic Partnership

Creator.ai Will Provide WAX Users With Actionable Insights and Analytics into Their Social Media Content Creator.ai, the world's first blockchain protocol for content creation, announced a partnership with Worldwide Asset eXchange (WAX), a decentralized marketplace that allows for the exchange of digital assets. The partnership will benefit WAX's 400+ million network of online video game players, publishers, and developers as well as Creator.ai's network of brands and creators. "We strongly believe in…

LivePerson Runs Cannes Lions Concierge on Apple Business Chat

Official Concierge Service Offers Personalized Assistance to Attendees on Schedules, Parties and Practicalities, Directly from the Messages App on iOS LivePerson Inc., a leading provider of conversational commerce solutions, has launched the official Cannes Lions Concierge with Apple Business Chat running on LiveEngage. The concierge service gives festival attendees an ultra-simple way to get quick help on any question they have, from a team of people and bots, using Messages on iPhone and iPad. The 16,000 festival…