Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

With $10.5 Million Series B, SOCi Sets Sights On Expanding Its Social Media and Reputation Management Offerings for Multi-Location Brands

Current Round Led by Vertical Venture Partners, with Participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital SOCi, Inc., the leader in social media and reputation management for multi-location brands, announced it closed a Series B funding round of $10.5 million. Led by Vertical Venture Partners--with participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital--this latest round will help continue to fuel SOCi’s exponential growth over the next few years. A 2018 Inc.…

What You Need to Understand About Content Intelligence

In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still on that list in 2016. AEI shares that most of these companies were victims of market disruption, innovation and creative destruction. With companies feeling more pressure to find ways to differentiate themselves from their competitors,…

Interview with Dave Swarthout, Data Protection Officer, Monetate

"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top of guaranteeing security."Tell us about your role at Monetate and how you got here. As Monetate’s Data Protection Officer (DPO) and General Counsel, I lead our legal, contracts, data privacy and HR teams. As DPO, I authored Monetate’s Data Protection Policy, developed internal General Data Protection Regulation (GDPR) best practices and launched Monetate’s data security training. My responsibilities as…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

Now, Google Is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better We all need breaks to recharge our senses and take our mind off the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. The question on  top of everyone’s mind is 'How do I save money and book a holiday that meets my expectations without burning a hole in my pocket?' Well, if you…

Katherine Kostereva, CEO and Managing Partner at bpm’online, Recognized Among the Top 50 SaaS CEOs of 2018

bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that Katherine Kostereva, CEO and Managing Partner of bpm'online, has been recognized among the Top 50 SaaS CEOs of 2018 by The SaaS Report, a reputable online platform for business news, investment activity and corporate actions related to the SaaS and software sectors. The SaaS Report has selected CEOs based on the detailed reviews they received from the contenders' respective employees and…

Stingray Names David Purdy as Chief Revenue Officer

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…

KARE 11 Announces Changes to News Leadership

KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, General Manager.  “Creating a News Triad of content leaders which will help us more completely serve our customers and meet them online, on-air and socially.” Effective September 24, 2018, Stuart Boslow will be joining KARE 11 News in the newly created role of Director of Content.  Boslow, former Executive Producer at TEGNA sister station KSDK in St. Louis, will oversee vision, strategy,…

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. Effective Sept. 4, Cacy will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific, leading the company’s marketing solutions offering, from insights and content to distribution and technology. Cacy joins Engine from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. She will be based out…

PATTISON Outdoor Launches Outdoor Digital Programmatic Inventory Through Campsite

PATTISON Outdoor Advertising, a leader in Canadian Out-Of-Home Media, along with their digital division, Onestop, are proud to announce the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. Today, as we approach the first anniversary of Onestop and Campsite’s digital partnership, PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange. As one of the market share…

Cloudinary Announces New Integration with Salesforce Commerce Cloud

Cloudinary to Help Commerce Cloud Customers Realize the Full Potential of their Media Assets and Deliver Personalized and Optimized Shopping Experiences Cloudinary, the end-to-end media management solution for many of the world’s top brands, has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce…

Inside the CEO Mind: Norwest’s New CEO Journey Study Uncovers Trends in Work/Life Balance, Personal Development, Hiring and Fundraising

Norwest Venture Partners, a multi-stage investment firm, released the results of its 2018 CEO Journey study. Offering a glimpse into the psyche of private company CEOs and founders based in the United States, the study uncovers several major themes. “We’ve also uncovered new CEO pain points such as conflict resolution and public speaking, and we continue to develop new programs and build communities to address these needs and help our executives achieve their professional and personal goals.” More CEOs and founders…

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer

TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, announced the launch of its third-party seed data network, fueled by relationships with leading data providers, including Nielsen Catalina Solutions (NCS), NinthDecimal, ShareThis and more. The third-party seed data network provides advertisers…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

E-commerce Report Finds 91% of Retailers Expect Online Revenue Growth this Year

SLI Systems' H1 2018 Study of Hundreds of Retailers Provides Mid-Year Outlook on State of E-Commerce SLI Systems, a leader in online retail product discovery solutions, published a new report on the state of e-commerce. Based on recent survey results from hundreds of mid-sized retailers, the H1 2018 E-commerce Performance Indicators and Confidence (EPIC) Report highlights top focus areas for the year, including: how retailers feel about heated competition from Amazon, the investments they are making in new technology, how…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…