Banner Before Header

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Zendesk Introduces New Program for Startups

Now Offering a Year of the Zendesk Suite, Access to More Resources Zendesk, Inc. announced that qualifying startups can now get The Zendesk Suite free for one year, giving growing companies the ability to build the best customer experiences into their businesses from the beginning. In addition to The Zendesk Suite, participating startups also receive guidance on setting up their software with a Zendesk product specialist and access to in-person or virtual office hours at Zendesk's San Francisco headquarters. “For a…

OneLogin Appoints Venkat Sathyamurthy as Chief Product Officer

OneLogin, the industry leader in Unified Access Management, announced the appointment of Venkat Sathyamurthy as Chief Product Officer. In this new role, Sathyamurthy will lead product management, strategy, and design for the entire suite of United Access Management OneLogin products and solutions. With Sathyamurthy on board, OneLogin is focusing its product vision on three things: security, reliability, and simplicity. Products and capabilities will be enhanced and improved with the goal of making the entire suite of…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform - the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information.  In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Currently, Freshworks is a leading provider of…

1 in 4 Employees Have Experienced a Cyber-Attack or Data Breach

New research by 247meeting has uncovered worrying lapses in workplace security, with senior management often being the biggest culprits. A quarter of senior managers have experienced a stranger on a conference call 26% of employees with access to customer data haven’t been trained on GDPR Over a third of employees don’t know where their security policy is saved Almost half of employees admit to using technology tools to communicate at work without them being password protected Despite the huge potential…

Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement. Comprised of the world’s…

Outbrain and BBC Studios Announce New Deal

Outbrain, the world’s leading premium discovery platform, announced the renewal of a two year deal with BBC Studios. Outbrain, the world’s leading premium discovery platform, announced today the renewal of a two year deal with BBC Studios. BBC Studios will continue to deploy the Outbrain Engage solution to deliver revenue through sponsored content, as well as using Amplify to showcase the editorial content of Top Gear. BBC Studios, previously BBC Worldwide, is now the primary home for the BBC’s commercial production…

Looker Expands International Operations into Japan

Appoints Long-Time Industry Executive Shoji Ozawa as Country Manager; Signs New Partnerships and Customers Looker, a leading data platform company, announced the expansion of its international operations with the opening of a new office in Tokyo, Japan. Shoji Ozawa, a former executive at Oracle and Salesforce, has joined Looker as Japan Country Manager to drive the company’s growth and operations in the region. @lookerdata expands its international operations with the opening of a new office in Tokyo. Looker’s…

Zena Burns, Veteran Media Executive, Joins Futuri Media’s Executive Leadership Team

Burns, a Key Player in Developing Multiple Iconic Media Properties, to Help Lead Futuri's Expansion Initiatives, Including Opening a Chicago Office for the Tech Company Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, announced that veteran media executive Zena Burns has joined its executive leadership team as SVP, Strategic Marketing and Brand Development. In this newly-created role, Burns will lead high-level marketing initiatives for Futuri, direct its…

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Taking a Page from Software Development Playbook, an 'Agile' Approach to Sales Onboarding Gets New Reps Ramped up Faster and Better Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales…

ADARA Appoints Curtis Nishijima as EMEA Managing Director

ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing Director, EMEA. Nishijima will be responsible for setting the vision, market development, and operational requirements across ADARA EMEA, with business conducted across UK and Ireland, France-Benelux, DACH, Nordics, Southern Europe, and the Middle East. Throughout the region, he will be leading the strategic direction across…

Mobile Marketing Company Drips Raises Seed Funding, Adds to Executive Team

Akron mobile-marketing firm Drips announced its first external seed funding, along with several additions to the executive team that will position the company for strong future growth. "Our company has been profitable since very beginning," said Drips founder, Aaron Christopher (AC) Evans. "To date, we have chosen to bootstrap, but this market is growing extremely fast. Under these conditions, it makes sense to bring in outside capital to better match our resources against this massive opportunity." Drips has built a…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Keith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing Services

Brings Deep Expertise in Marketing Solutions, Business Development and Client Relations Harte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in marketing solutions, business development and client relations to help advance Harte Hanks’ strategy and bring the Company’s innovative approach to a broad range of clients and industries. Most recently, Mr. Sedlak served as Senior Vice President…

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt specification version 1.0.1. Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorized Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory.…

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the nascent use…

Zoomdata Launches Global Reseller Partner Program Based on Customer Demand

With 3x Channel Growth, Zoomdata Launches ZAP! - the Zoomdata Application Partner Program - to Provide Channel Partners with Resources for Enterprise-Wide Deployments Zoomdata, the company reinventing BI, announced that it has launched ZAP! - the Zoomdata Application Partner program. Over the past year, Zoomdata has witnessed 3X growth in sales via channel partners. Much of this growth has been international, with an emphasis in Europe and the Asia Pacific regions. As customers across the globe increasingly seek the help…