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OneDash Launches Innovative Personal Shopping Messenger App

OneDash takes aim at tackling e-commerce cart abandonment by delivering personalized shopping experiences OneDash, an e-commerce marketing technology startup today announced that it has launched a groundbreaking chat-to-checkout service. OneDash’s new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase. The announcement took place today at …

Beware of These 7 Common Small Business CRM Mistakes

Small businesses need Customer Relationship Management (CRM) systems to thrive - and that’s not an understatement. Of course, you can get by without one (as everyone did in the dark days before CRM existed), but you’ll be very limited. You won’t be nearly as streamlined or effective as you could be with the right system in place. And, worst of all, you’ll be spending so much time manually dealing with what could be automated, that you’ll lose time you could’ve spent delivering the services that are your specialty.  But,…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

Genesys Messaging with WhatsApp Simplifies Communication Between Businesses and Consumers

Powerful contact center solution from leader in customer experience helps organizations connect every interaction across voice, email, chat and messaging Vodafone Germany is now using WhatsApp, SMS and another top business messaging platform supported by Genesys, the global leader in cloud customer experience and contact center solutions. With Genesys Messaging, 1,500 of the company's agents can connect easily and intuitively with customers on this growing channel, which already averages 300,000 monthly interactions.…

MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

CLARA analytics Adds to Veteran Leadership Team as Product Demand Continues to Escalate

Dustin Oxborrow, Brian Sullivan and Chris Koverman Join Company in Key Roles as CLARA Transforms Insurance Industry with AI CLARA analytics ("CLARA"), the leading provider of artificial intelligence (AI) technology in the commercial insurance industry, announced multiple additions to its executive team. Dustin Oxborrow joins the company as senior vice president of sales, while Brian Sullivan was named senior vice president of customer success, and Chris Koverman becomes vice president of engineering and operations. The…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

VARIDESK Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact their Business

Qualtrics, the leader in customer experience and creator of the experience management category, announced that VARIDESK has selected Qualtrics CoreXM™ to gain deeper insights into experiences that impact their business. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather…

MarTech Interview with Adam Carte, CEO at Luminoso

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching journey and how you landed at Luminoso? I think of my career as a sequence of small steps in which I applied what I learned in the past to something new – that, combined with a difficulty saying "no" when asked to do something. When I graduated from college in 1991, we were in a recession;…

Databricks Recognized as One of Forbes’ Best Startup Employers 2020

Databricks, the leader in unified data analytics, has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. “To get here we’ve stayed focused on the three big bets we made when founding the company - cloud, open source and machine learning. Fast forward seven years and thousands of data teams around the globe are working better together on Databricks.” This recognition comes on the heels of tremendous business momentum and investments in global expansion. Databricks announced…

Arym Diamond Joins CalAmp As Chief Revenue Officer Bringing SaaS Expertise

Sales Leader Arym Diamond brings Software as a Service (SaaS) Experience from Salesforce.com and Oracle CalAmp, a global technology solutions pioneer transforming the mobile connected economy, announced Arym Diamond joined the company as senior vice president and chief revenue officer, bringing over 20 years of SaaS experience in the enterprise software and consultancy industry. Diamond joins the executive team at a key juncture in CalAmp's history to help drive its ongoing transformation into high-value subscription…

TCS Named a Leader in Application and Digital Services in Capital Markets by Everest Group

Tata Consultancy Services' Extensive Experience in Agile Implementation and Co-Innovation Network, Cited as Key Strengths Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been recognized as a Leader in the Everest Group Services PEAK MatrixTM assessment for Application and Digital Services in Capital Markets 2020. In an assessment of 29 service providers offering application and digital services in the capital markets segment, TCS was placed highest for market…

Checkfront Closes $9.3 Million Series A Round to Fuel Growth of Its Booking Management Platform for Tour and Activity Operators

Checkfront announces the closing of its Series A round of financing, with plans to accelerate the product roadmap, expand the team, and continue providing world-class customer support Checkfront, the world's leading independent booking management platform for travel experiences, announced the closing of a $9.3M Series A investment round. The round was led by Framework Venture Partners, with participation from PenderFund Capital Management Ltd, Conconi Growth Partners and Royal Bank of Canada. Checkfront…

Octopai Announces Support of Tabular on Azure Analysis Services, Netezza and Vertica

Automated Data Lineage Capabilities Provide Organizations With Complete Visibility of the Data Flow Octopai, a leader in metadata management automation for BI & Analytics, announces that the company has added support for Tabular on Azure Analysis Services, IBM’s Netezza, Vertica, and has expanded its support of OLAP cubes to enable organizations to understand their complete data flow to get full control over their data assets through automated data lineage and discovery. With approximately 35% of enterprise reports…

Hewlett Packard Enterprise Announces General Availability of the HPE Container Platform

New software solution delivers greater flexibility and lower cost for Kubernetes deployments of cloud-native and non-cloud-native applications on bare-metal or virtualized infrastructure, in their data centers, on any cloud, or at the network edge Hewlett Packard Enterprise (HPE) announced that the HPE Container Platform, unveiled in November 2019, is now generally available. The HPE Container Platform is the industry’s first enterprise-grade container platform designed to support both cloud-native and non-cloud-native…

Mindtree Named Market Leader in Digital Transformation by ISG

Next-Gen ADM Services Archetype Report Highlights Mindtree's Dedication to Digital Business Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation. The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree's capabilities in continuous testing, agile development, digital business dedication and vision and future investment. ISG analysts specifically noted Mindtree's capabilities in digital…

Exponential Interactive Announces Its New Business Division, VDX.tv, Is Expanding Into International Markets

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October…

HH Global Enters Partnership with GNC to Deliver Marketing Execution Services

HH Global, the world's fastest-growing and most innovative marketing execution partner, announced a three-year partnership with GNC Holdings, Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer "We are thrilled with GNC's decision to partner with us," stated Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for retailers and…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…