Interview with Mark Gorman, CEO, Matrix Solutions

"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled companies that have good fundamentals, but where there is an opportunity to change the organization and reignite growth. As part of our strategy,…

Peter Nguyen of Ad Exchange Group Named EY Entrepreneur Of The Year 2018 Award Winner in Orange County

Peter Nguyen Joins Ranks of Mold-Breaking Entrepreneurs in Advertising and Marketing EY announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.  Peter Nguyen was selected by an independent…

DROP Raised $100,000 from SkyDeck to Make Professional Networking Easier

A UC Berkeley backed startup, DROP has secured accelerator investments of $100,000. The solution simplifies device proximity pairing allowing event participants to instantly connect and exchange professional profiles. US-patented technology uses comparative analysis of ambient noise for device matching. This innovation lets companies and individuals to cut down on paper waste and reinvent the processes of event networking. "We realized that Generation Z and Millennials heavily depend on mobile technology. Digital natives…

Wovenware Named to Inc. Magazine’s Inc. 5000 Annual Ranking of Fastest Growing Private US Companies for the Fourth Time

Inclusion Attributed to Consistent Year-Over-Year Growth Wovenware, a US nearshore provider of Artificial Intelligence (AI)-based services and solutions, announced that for the fourth time it has been named to the Inc. 5000, the annual list of America’s fastest-growing private companies, published by Inc. Magazine. “We’re quite honored to once again be included among the Inc. 5000 and be recognized for our success bringing AI solutions to an ever-growing base of clients,” said Christian Gonzalez, CEO and co-founder,…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…

Social Media Start-Up Company Tribalize Announces Launch of Kickstarter Campaign

Tribalize Lets You Create Your Own Personal Social Media Channel That You Can Choose to Keep Private or Make Public Tribalize, a new social media platform focused on user privacy, is proud to announce the launch of their Kickstarter campaign. Tribalize seeks to raise $60,000 during this campaign to add fresh features to the already released Beta version of its app. The Kickstarter campaign ends on September 14, 2018. Due to early support in the first two days, the campaign has already raised more than $2,000. Recently,…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

Is a Virtual Workplace Really Possible?

For a growing number of the workforce, remote working is becoming a way of life. In fact, data from the Office of National Statistics (ONS) shows that half of UK’s workforce are expected to be working in a virtual workplace by 2020. How is this even possible, you ask? Well, collaborative technology has a major part to play in the rise of remote working. Digital tools such as video, social media and messaging apps are now being used to virtually coordinate teams and enable easy collaboration. More and more startups are…

How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

Harnessing the Power of Small Data to Build a Better Customer Experience

In 2017, IBM estimated we create 2.5 quintillion bytes of data every day. As this number continues to grow exponentially, so does the very common misconception that larger quantities of data equate to a deeper understanding of people. It’s an idea present across every industry and sector, largely addressed under the guise of "big data." The reality for most companies--and one especially true for marketers--is that most of the "big data" that decision makers have access to isn't all the information needed to make accurate…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

Nuxeo Announces Updates to Its Content Services Platform

Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and More Nuxeo, the leading cloud-native Content Services Platform, announced Fast Track 10.2, which includes several updates and adds new features to the core Nuxeo Platform. Nuxeo 10.2 adds enhanced capabilities for annotations, including the ability for users to annotate office documents, images, videos, PDFs, and AutoCAD documents for review/validation processes or for media enrichment. The latest release of…

J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power's world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign…

Artesian Enables BT Local Business to Accelerate Sales Orders

BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Leading AI-powered business intelligence service, Artesian Solutions has announced that its partnership with BT Local Business, has delivered a 26x return on investment in just 12 months – with $8.17 million in new revenue achieved in just 12 months, directly attributable to the insights delivered by the Artesian platform. At the time of this announcement, Artesian CEO Andrew Yates, said, “It’s an absolute pleasure to work…