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TechBytes with Katie Ford, Chief Client Officer, Amobee

Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and devices. We spoke to Katie Ford, Chief Client Officer at Amobee, to understand the biggest challenges for technology platforms in meeting the needs of customers.Tell us about your role at Amobee and the team/technology you handle. In my role as Chief Client Officer, I oversee Amobee’s strategic agency and brand solutions, helping solve challenges for marketers who are under increased pressure…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…

Video on Demand Services Are Driving Tremendous Growth

The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying degrees of success. A recent ONS survey shows that close to half of all adults said they had watched Netflix, Now TV, Amazon Prime Video or a similar internet-based service over the past three months. It’s clear that more people are moving away from traditional TV services, preferring to…

Evergage Takes Home the Gold in Golden Bridge Awards for Fourth Year in a Row

Evergage for Email - Evergage's Advanced Email Personalization Solution - Recognized for Helping Marketers Cut Through Inbox Clutter and Improve Email Marketing Effectiveness Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 Golden Bridge Awards. Evergage's email personalization solution, Evergage for Email, received gold – the highest-level honor – as a "Best New Product of the Year" (Cloud Computing/SaaS category) for dramatically improving email marketing effectiveness. This marks the fourth…

TechBytes with Manny Medina, CEO, Outreach

Manny Medina CEO, Outreach We are engaging with industry leaders in order to obtain first-hand information about Salesforce's Annual Extravaganza. As Dreamforce'18 concludes, we reached out to attendees to understand the core tenets of this event. As a part of an ongoing series, we spoke to Manny Medina, CEO, Outreach to understand the latest trends in Sales Enablement and what drew him to the event.Who are you keen to meet and huddle at the event? Our focus at Dreamforce was meeting with our incredible customers as…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Simpleview Selects AudioEye for Accessibility Partnership

Destination CMS/CRM platform formalizes digital inclusion roll-out strategy AudioEye, Inc. (NASDAQ: AEYE) ("AudioEye" or the "Company"), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, and the only web accessibility company leading with technology for sustainable compliance with ADA-related requirements and enhanced user experience, today announced a new partnership with Simpleview, the travel and tourism industry's leading provider of CRM, CMS, website design, digital…

Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Interview with Chris Hays, VP, Business Development and Operations, DiscoverOrg

"I believe the next transformation that will occur in sales will be fueled by AI. A company’s ability to execute AI successfully will have a clear advantage in the market."Tell us about your role at DiscoverOrg and the team you handle. I manage the Sales and Marketing Operations team at DiscoverOrg. My team handles the sales and customer engagement process, plus all of the applications and technologies that touch that process. Additionally, I am in charge of our Sales Development and Customer Development teams, currently…

Cirrus Insight Receives Growth Capital Investment from Clovis Point Capital

Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital, LLC. This investment will propel Cirrus Insight by enabling the company to accelerate innovation and growth, while underscoring Cirrus Insight’s continued commitment to customer success. Cirrus Insight, a leading provider of sales enablement software, announced it received a significant growth equity investment from Clovis Point to accelerate…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

New Research Finds Not Valuing Customers Leads to $136 Billion Switching Epidemic

Communications Suppliers, Banks and Property Insurance Lead Customer Churn Risk in the CallMiner Index New research released by CallMiner, the leading platform provider of award-winning speech and customer engagement analytics, reveals that US businesses have contributed to a switching epidemic by not valuing customers or listening to them when they have problems. And it’s costing them billions. In fact, a conservative estimate of the price of switching is $136 billion per annum. The report features survey responses …

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Dreamforce Interview with Eric Prugh, Co-founder and Chief Product Officer, PactSafe

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us about your journey in technology and why you created PactSafe? My journey in technology started a long time ago (I won’t say how long!) just as web design was becoming a thing. I got an “HTML for Dummies” book for my 13th birthday and it changed my life. Ever since, I've been obsessed with technology and the power of technology to solve really interesting problems. I'm…

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs' proprietary TotalSocial…

Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together

Enterprises Need a Better Way to Map Their Business Process from Crm to Sales Enablement – Adding Fatstax Technology to Bigtincan Hub Platform Allows Businesses to Connect Data from Crm to Front Line Sellers Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the acquisition of FatStax, a sales enablement leader creating end-to-end connections across CRM and sales enablement. Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire…