PushSpring Launches Audience Marketplace, Democratizing Data Buying

The New Audience Marketplace Enhances the Experience for over 650 Agencies and Brands That Leverage the PushSpring Audience Console to Create Robust Audience Segments for Analysis and Activation PushSpring, the leading independent provider of deterministic, mobile-originated data, unveils the first self-service audience marketplace designed for easy and intuitive access to buying, planning, and insights marketing functions. The marketplace is the first to allow marketers to quickly craft custom audiences for both…

OneTrust Commits to Integrating California’s New Privacy Law into Market Leading Privacy Management Platform

OneTrust Solutions Will Support Businesses to Comply with the California Consumer Privacy Act of 2018 OneTrust, the global leader in privacy management with 1,500 customers, including 200 of the Global 2,000, announced it is integrating the new California Consumer Privacy Act of 2018 (CCPA) into the OneTrust Privacy Management and Marketing Compliance suite. Many businesses that collect, process or sell the personal data of California residents are subject to the new act, and OneTrust will build assessments, templates and…

CSI’s Virtual Observer Integrates WFO for Talkdesk Environments

Coordinated Systems, Inc. (CSI) Has Joined the Talkdesk Appconnect Marketplace. This Partnership Enables Quality Management, Screen Capture and Robust Workforce Optimization Options for Talkdesk Customers. WFO-enable your Talkdesk cloud contact center experience now. This integration combines the best-of-breed cloud-based contact center services and workforce optimization (WFO) applications of Talkdesk and the CSI Virtual Observer WFO platform. Together, this partnership further enables Talkdesk and CSI to deliver an…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

Community Brands and Pathable Announce Mobile Event App Partnership

New Partnership and Mobile Technology Will Enable Organizations to Improve the Event Attendee Experience with Stronger Engagement and Collection of Relevant, Actionable Data Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that the company has entered into a partnership with Pathable, an industry-leading mobile event app for meetings, conferences and tradeshows. The partnership with Pathable and its mobile event app technology…

AI-Powered Intelligent Messaging Technology from Digital Air Strike Accelerates Sales for Businesses on Facebook and Websites

Response Path Allows Businesses to Start Conversations, Capture Leads and Convert to Sales with Intelligent Messaging on Multiple Platforms Including Facebook Messenger Digital Air Strike, the leading social media, intelligent messaging and digital engagement company, has integrated with Facebook to deploy its award-winning Artificial Intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger. Response Path allows businesses to deploy "Facebook Assistant" on Messenger to communicate…

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

Quadient Announces General Availability of Quadient Inspire R12

Latest Release Designed to Enable and Accelerate Digital Experience Quadient, the award-winning leader in Customer Communications Management (CCM), announced the general availability of its newest release, Quadient Inspire R12, which includes the new Digital Advantage Suite. The updated version of Quadient Inspire is designed to give customers and partners greater control over the systems and processes used to drive consistent communications across all channels with an emphasis on digital experiences. With Inspire R12,…

Pastilla Institute and Kremsa Digital Announce Merger

Consolidated Strategic Creative Branding and Marketing Agency Poised to Expand Client Services and Broaden Global Reach This merger solidifies The Pastilla Institute and Kremsa Digital's long-term collaborative dynamic, with Pastilla heading creative concept development and execution and Kremsa directing targeted, metrics-driven digital implementation. The agencies have partnered on many projects as separate entities, most recently developing the BigWave Systems WebApp for health insurance general agency Warner Pacific…

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday. “We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere” With an Amazon Echo nearby, once the skill is enabled,…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

Dentsu Aegis Network Announces the Launch of Merkle MENA

Rudy Banholzer Appointed to Lead the New Expanded Operation in the Region Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency. In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition by Merkle in the EMEA region. Your Social is being rebranded to Merkle with Rudy’s remit…

Diebold Nixdorf Partners with ACTV8me to Introduce a New Consumer Engagement and Transactional Platform

Vynamic Demand, Powered by ACTV8, Enables Retailers to Connect with Consumers Across All Platforms Diebold Nixdorf, a world leader in driving connected commerce, recently announced a strategic alliance with ACTV8me, a leading producer and provider of multi-screen applications for major media networks. Under the agreement, Diebold Nixdorf will integrate ACTV8me's proprietary platform into its Vynamic Retail software solutions suite, offering retailers the ability to engage consumers on their mobile devices wherever…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

IMGN Media Raises Total of $6 Million in Capital

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

Cypress.io Raises $4 Million for Front End Automated Testing

Funding Co-Led by Las Olas Venture Capital and Bessemer Venture Partners to Accelerate Product Development and Market Expansion for Developer-Driven Testing Framework Cypress.io, the next generation automated testing framework built for the modern web, announced that it has secured $4 million in seed funding co-led by Las Olas Venture Capital (LOVC) and Bessemer Venture Partners. Previous investors Tech Square Ventures, BLH Ventures, and Buckhead Investment Partners supported the round. The investment will be used to…

Yotpo Demonstrates The Next Frontier of Ecommerce with AI-Powered User-Generated Content

With New Suite of AI-Powered Solutions from Yotpo  Helped Fashion Company Yandy Lowers Facebook Ad Cost-Per-Click by 72% Using “Smart UGC" Yotpo, the complete customer content marketing platform, has unveiled a new suite of ecommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) likely to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and…

Retailers Still Struggle To Provide Consumers With High Quality Customer Experiences, According To Forrester’s CX Index

Forrester Ranked 53 Multichannel and Digital Retailers in Its 2018 Customer Experience Index, Finding That Average CX Quality Remained Stagnant or Declined Since 2017. Brands must focus on providing high-quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36% of digital retailers' scores decreased significantly since last year. Contrary to popular…

Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…