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TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Gaming Giants Win Big Data Challenge With Anodot to Keep Millions of Players in the Game

At GDC 2018, Anodot Showcases Gaming Industry AI Anomaly Analytics; King to Present Best Practices at GDC Session Anodot, the AI-powered analytics company, has emerged as a leading anomaly detection platform to optimize player experience and revenues for the gaming industry. It will showcase its solution at this year's Game Developers Conference, March 19-23 in San Francisco. At the conference, King, a leading interactive entertainment company for the mobile world, will present how Anodot's AI-driven data analytics has…

Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

IBM Helps Accelerate AI with Fast New Data Platform Cloud Private And An Elite Team

Launches Cloud Private for Data, a New Data Science and Machine Learning Platform for Data-Driven Decision Making As companies look to embrace Artificial Intelligence (AI) to gain competitive advantage and increase productivity, IBM unveiled a new data science and machine learning platform and an elite consulting team to help them accelerate their AI journeys. Powered by a fast in-memory database that can ingest and analyze massive amounts of data – one million events per second* – IBM's new Cloud Private for Data is…

Sonata Announces Significant Functionality Addition to Its Enterprise Mobility Product Halosys

The Patented Unified Enterprise Mobile Platform Has Found Favour with Customers Seeking to Execute Scalable Mobile Strategies Sonata Software has announced that its Unified Enterprise Mobility Platform, Halosys, has been enhanced with additional features that boost optimization and usability. Some of the new features include support for bulk CURD operations, calling service function from service, distributed cache Redis, data source usage logging and analytics, OAuth/SAML authentication for admin console, custom…

DataWeave Unveils Advanced SaaS-Based Competitive Intelligence Product Suite

DataWeave's AI-Powered Data Aggregation and Analysis Platform Harnesses Billions of Data Points from Diverse Web Sources DataWeave, a provider of Competitive Intelligence as a Service, announced the launch of a powerful new version of its SaaS-based competitive intelligence product suite that helps retailers and consumer brands leverage public data on the Web to make smarter decisions and compete profitably. "Since our inception, we have led the large-scale transformation of how enterprises consume and derive…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data True Influence, the leading provider of lead solutions, announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world's largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence…

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program

Deeper Collaboration Brings Together Leading Solutions from Adobe and Invoca, Giving Marketers an Unprecedented Way to Personalize the Customer Experience and Boost Revenue with Call Insights Invoca, the call intelligence company, announced it's joining the Adobe Exchange partner program at the Premier tier, the highest level within Adobe's global technology partner ecosystem. Bringing leading solutions from Adobe and Invoca closer together will give marketers an unprecedented way to personalize the customer…

NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform

NETGEAR Has Invested In the Leading Customer Interaction Platform After Improving Upsell Metrics Using Swrve NETGEAR, a leading provider of networking devices for online game-play, the smart home, and the small business environment, has joined Swrve’s Series D funding round. NETGEAR will contribute to the round that was initially led by Summit Bridge Capital and involved a number of previously existing investors. Swrve is a MarTech 150 RADAR Company. Read More: Transform Your Marketing Team Into A 3D Organization…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving that content is the ‘king maker’. In 2018, content marketing strategies are directed at customers who are not only willing to purchase but also influence others in the community to drive actions via recommendations, reactions, promotions, and contribute UGC (User-Generated Content). Fact-Checking Content Marketing Trends According to the B2B…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

Genesys Unveils New Customer Experience Marketplace to Drive Unparalleled Business Performance

Genesys's New Unified AppFoundry Offers Ecosystem of 200+ Pre-Built Integrations, Giving Customers Time-To-Value Almost Immediately At the Enterprise Connect conference opening, Genesys, the global leader in omnichannel customer experience and contact center solutions, will debut a unified AppFoundry marketplace that incorporates integrations for its entire portfolio, including the PureEngage, PureConnect and PureCloud platforms. The new Genesys AppFoundry makes it simpler for businesses to quickly gain value from the…