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Breaking Tradition: Re-defining the Modern Sales Team

I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The CRO (chief revenue officer) was on a hiring tear for a sales profile he referred to as “door knockers.” I was absolutely floored when I heard this! Here we are living in the digital age complete with abundant demographic, behavioral and predictive data about prospects and customers that can be served up in real-time and this guy wants to hire “door knockers.” This particular CRO is running a traditional sales…

5 Predictions About the Future of Conversational Commerce

Once the territory of a few niche companies, Conversational Commerce is trending with some of the biggest brands in the world — and it’s working better than anyone could have hoped. Walmart, king of consumer goods, recently formed an incubator called Store No. 8. The debut product of this incubator, Jetblack, provides personalized shopping support to customers through text messages. Jetblack’s AI assistants make suggestions to shoppers based on their previous activity. Thanks to this investment, Walmart is dominating…

Dreamforce TechBytes With Jason Loh, Global Head, Sales Solutions, Anaplan

Jason Loh Global Head, Sales Solutions, Anaplan At the ongoing Dreamforce by Salesforce event, we interviewed Jason Loh, Global Head, Sales Solutions, Anaplan. Jason shares his views on sales technology for modern sales professionals and the role of AI/ML in sales ops.Tell us about your journey in sales and how you reached Anaplan. I started my career in field sales in the enterprise applications space. Like so many other sales professionals, they gave me a computer, a corporate AMEX, and pushed me out the door to…

Wibbitz Pursues Further Growth in Europe with New Office in London, Appoints Jane Loring as Managing Director

Expansion in the UK Accommodates Increasing European Market Demand for Digital Video Wibbitz, the leading AI-powered video creation platform, announced the opening of its fourth international office in Paddington, Central London, spearheaded by Managing Director and digital media expert Jane Loring. In her new role, Jane will work across the Wibbitz existing client roster of multinational media companies with a predominant presence in Europe, including Bertelsmann, Daily Mail, Reuters, Hearst, and Bloomberg, and oversee…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

Interview with Carson Conant, Founder and CEO, Mediafly

"A buyer-driven sales journey occurs when every sales meeting and presentation is focused on the buyer and their needs."What’s the biggest attraction for you at Dreamforce 2018? Dreamforce has an infectious energy of other professionals that want to implement change. This energy and excitement attracts companies that want to improve and break new ground, rather than maintain the status quo. Who are you keen to meet and huddle at the event? Which sections would you be attending? I’m excited to meet with Mediafly’s…

FormAssembly Grows 63 Percent in Enterprise and Compliance, Launches New Customer-Centric Initiatives

FormAssembly, a leader in enterprise data collection and management solutions, announced a 63 percent year-over-year growth in its enterprise and compliance offering, leading to overall company growth and award recognition. The company also announced the launch of two new customer-centric initiatives: the Certification Program and the VIP Program. “We continue to remain focused on our customers’ needs and doing whatever it takes to help them become better stewards of the data they collect,” said Cedric Savarese, founder…

Introducing Salesforce Customer 360 – Unify the Customer Experience on the World’s #1 CRM Platform

Customer 360 Will Provide a Click-Based Admin Interface to Easily Connect and Manage Customer Data Across Salesforce Apps DREAMFORCE —Salesforce, the global leader in CRM, announced Salesforce Customer 360, a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Core to Salesforce's vision for the Customer Success Platform, Customer 360 will help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic…

Local Media Consortium Adds Five New Companies to Expanding List of Partners

New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide leading technology and economic benefits to the organization's members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.…

Raising the Bar for Corporate Diversity and Inclusion

There’s been a lot of media attention on the prevalent racism, sexism and economic divides existing in our country today--particularly the inequalities we are seeing in the technology industry. In marketing alone, men are almost twice as likely as women to be a director, and over four times more likely to be CEO or Managing Director. On the content side, only 19% of advertisements target minority groups. But we are seeing that when we create inclusive material, it resonates. Case-in-point, look at the box office success of…

Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications. The partnership will also facilitate Salesforce developers to develop their own native…

Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

The World's #1 CRM Company Welcomes Trailblazers to Dreamforce 2018 for Four Days of Innovation, Inspiration, Learning, Equality, Giving Back, Sustainability and Fun Salesforce, the global leader in CRM, welcomed 171,000 registered attendees from 83 countries and 10 million online viewers to Dreamforce, the world's largest software conference. At Dreamforce, Salesforce is unveiling new integration, productivity and AI platform services and new strategic partnerships to help companies connect with their customers in whole…

HG Data Acquires Pivotal iQ

Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline…

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Periscope Data Announces Fall Release With a Focus on Scalability

Fall 2018 Release Includes Git Integration to Enhance Data Management Workflows Periscope Data, the world's leading analytics platform for data professionals, introduced the fall 2018 release of its analytics platform, including an expanded integration with Git to help analysts better manage their data models and code and a new user management API. Periscope Data's Git Integration will provide data professionals with complete control over their analytics environment, offering a sophisticated version control system,…

DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

A New Political Drama Podcast Featuring Laurence Fishburne and Patrick J. Adams Will Be Available forDownload on iTunes From September 19 DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the…

Dreamforce Interview with Jon Miller, CEO and Co-Founder, Engagio

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with AI On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time. In today’s world, data is a…

V12 Data Launches V12 Velocity, an Integrated Customer Data Platform to Drive Accelerated Results

V12 Data, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) solution that blends first and third party data, customer journeys and analytics to drive accelerated results for brands. The solution is also the first CDP in the marketplace to include thousands of third-party data elements as part of its bundled solution. Using V12's CDP package, brands can quickly integrate and manage customer data to acquire new customers, develop actionable…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…