Radius Launches New Data Stewardship App to Fix Bad, Siloed Salesforce Data

Built on the Only B2B Enterprise Customer Data Platform and Data Ecosystem, Radius now keeps Salesforce data clean & current as enterprises invest in data management Radius, the only B2B Enterprise Customer Data Platform, launches Data Stewardship for Salesforce as a groundbreaking upgrade to Salesforce's Data.com as the company sunsets its legacy product. Data Stewardship for Salesforce ensures CRM data is clean and current by putting customers' Salesforce records "under management." With the ability to enrich and…

Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

Photo and Video Sharing App FamilyAlbum Named 2019 NAPPA Award Winner

mixi, Inc. announced that its family photo and video sharing app FamilyAlbum has been chosen as a 2019 National Parenting Product Awards (NAPPA) Winner. Popular photo and video sharing app FamilyAlbum chosen as a 2019 National Parenting Product Awards (NAPPA) Winner "One of the best ways to stay connected with extended family and friends is to share the moments of our lives, whether it's the funny incident that happened at the park or milestone events like when our children take their first step," says NAPPA Director Elena…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales

Parabolt, gA's digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users to deliver improved customer experiences that boost sales and strengthen customer loyalty. OCP is a SaaS (Software as a Service) cloud platform service that seamlessly integrates multiple technology sources like Wi-Fi, social data, and POS enabling industries and firms to better connect with their customers, enhancing encounters and improving operational efficiency.…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

New AI-Powered Zoovu Interface Brings Self-Service Digital Assistants to Market

Enhanced Offering Empowers Brands to Create Fully-Customizable Digital Assistants to Uplevel Conversational Capabilities Zoovu, the leading AI conversational marketing platform, announced the launch of its new interface, delivering a first-of-its-kind, AI-powered, self-service digital assistant suite to brands and retailers. Zoovu’s enhanced offering fuels a new means of brand / consumer interaction and engagement via solutions like chatbots and voice assistants, providing authentic personalized experiences and…

Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless Customer Engagement Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation released by the recently merged company, Ads Capabilities drives home the need for enterprises to have clear sight into every piece of their…

Embrace Raises $4.5 Million to Diagnose 5X More In-App Issues Than Any Other Mobile Toolset and Fix All of Our Mobile Experiences

The Only Mobile-First Application Performance Management Platform, Gathers and Replays Every Session to Remove the Flawed or Non-Existent Feedback Between Customers and Developers, Secures a Preemptive Round by Pritzker Group Venture Capital and Greycroft Embrace, the market leader in application performance management for mobile, announced the close of a preemptive funding round of $4.5 million in additional capital, led by Pritzker Group Venture Capital and joined by Greycroft and Vy Capital with follow-on from…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

CITCON Raises US$5 Million to Power Global Expansion of Mobile Payments

East West Bank Leads the Series B Funding Round as a Strategic Investor CITCON, the leading cross-border mobile payment and commerce solution provider announced that it has raised US$5 million from East West Bank as its strategic investor for the Series B financing round, bringing the total financing to US$15 million to date. The funds will be used to drive the company's rapid global growth, broaden its suite of product applications and expand teams across Technology, Product, Marketing and Sales. East West Bank joins a…

Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation

Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019. Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus…

Toast is Cooking with Salesforce and Helping Restaurants Succeed

Restaurant Management Platform Onboards Thousands of Customers Every Month Using Salesforce to Manage All Customer Interactions Across Sales and Service Salesforce, the global leader in CRM, announced that Toast, the fastest-growing restaurant management platform in North America, is using Salesforce to provide a cohesive, consistent experience to its community of restaurateurs across every stage of the customer lifecycle. Toast powers tens of thousands of successful restaurants of all sizes, and is using Salesforce to…

MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg

"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my college days. In 2001, after my freshman year, I landed a job with iProfile, a company which focused on sales intelligence and profiling for technology organizations. Initially, the business took in around $300K in revenue; we grew this figure to over $5 million in the next five years. At the…

Lear Corporation Completes Acquisition of Xevo, a Leader in Connected Car Software and Data-Driven User Experiences

Lear Corporation, a global automotive technology leader in seating and electrical and electronic systems, announced it has completed its previously announced acquisition of Seattle-based Xevo Inc., a leading automotive software supplier that develops solutions for cloud, car, and mobile devices. The acquisition of Xevo will enhance Lear's capabilities in software, services, and data analytics and strengthen its market position in connectivity. Xevo's Journeyware suite of products combines a user-friendly interface with a…

SAS Showcases Regional Impact of Advanced Analytics and Artificial Intelligence at Flagship EventShowcases Regional Impact of Advanced…

SAS Analytics Roadshow 2019 Brings Together Industry Experts, Regional Business Leaders and IT Decision Makers to Spotlight Impact of AI and Analytics in Digital Era Dubai: SAS, the leader in business analytics, hosted the SAS Analytics Roadshow 2019 in Dubai to highlight how advanced analytics and artificial intelligence (AI) solutions are transforming organizations across the region in the digital era. IT and business decision makers gained greater insight into how data-driven innovation can be put in action to…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams together for a big pep rally to start the year. The elaboracy of the week can vary from a basic couple days of meetings to a full-blown production with everything from car giveaways, to one-hit-wonder bands who have managed to hang on doing corporate gigs. Depending on your size and scale — and culture — either can be appropriate, and the…