Banner Before Header

The 23rd Paley International Council Summit: Rethinking the Game: Moving Media Forward in 2019 and Beyond

The Paley International Council Summit Returned to Europe; Frank A. Bennack, Jr., Officially Opened the 23rd Annual Paley International Council Summit The Paley Center for Media held its 23rd Paley International Council Summit in London on November 30, marking the Summit’s return to Europe. For more than twenty years the Paley International Council Summit has brought together world dignitaries and CEOs from today’s top media and technology companies to advance the exchange of ideas and foster a sense of community. This…

Accenture Helps Telefónica Transform the Customer Experience

Innovative Program Enhances Experience for Telefónica Customers Across Brazil, Chile, Mexico, Spain and the UK Accenture has helped Telefónica, one of the world’s largest private telecommunications companies, transform its customer experience with a complete overhaul of its digital experience for customers in Brazil, Chile, Mexico, Spain and the UK. “Telecommunications is an industry where service providers constantly face the risk of losing customers — and, with them, revenue — if they fail to maintain customer…

Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

E-commerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on…

Inaugural Professional Conversion Programme for Programmatic Advertising Professionals Sees First Batch of Graduates

The Joint Programme Between the IAB SEA+India, WSG and EDB Aims to Bridge Talent Gaps in Programmatic Advertising Industry The Interactive Advertising Bureau Southeast Asia & India (IAB SEA+India) announced the graduation of the first intake of the Professional Conversion Programme (PCP) for Programmatic Advertising Professionals. The programme aims to support the upskilling and reskilling of Singapore’s workforce by equipping them with robust digital capabilities, and is in line with both Workforce Singapore’s (WSG)…

Accenture Interactive Acquires Swedish Customer Relationship Management Firm Kaplan

Kaplan Strengthens Accenture Interactive’s Customer Experience Offerings and Data-Driven Marketing Capabilities in the Nordics Accenture has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics. “Accenture Interactive…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia. Adam-Gedge is a proven leader with three decades' of executive experience at leading technology and consulting firms in the market. She joins from Avanade Australia, where she was Managing Director, and was previously Managing Partner and Vice President of…

Calabrio Raises Investment from KKR for Continued Growth in Customer Engagement and Analytics

Funding Fuels Continued SaaS Success as Customers Transition to the Cloud Calabrio, a leading provider of customer engagement and analytics software, announced a follow-on investment from KKR to continue its rapid growth and shift to the cloud. With this investment, Calabrio will continue its focus on providing world-class products and services to customers who increasingly want to avoid on-premises environments in favor of low-resource-intensive cloud deployments. With the global cloud-based contact center market…

SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust

Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, released data exploring the relationship between consumers and trust: how perceptions of trust influence purchase decisions, the role Artificial Intelligence plays in these perceptions, and how human relationships can ultimately make or break brands. SurveyMonkey CEO Zander Lurie unveiled the data in a keynote at Web Summit in Lisbon, Portugal. “Today’s technology platforms…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

Ansira Appoints Laurie MacLaren as Chief Operating Officer and Chief Financial Officer

Unique Experience and Unparalleled Leadership Make Maclaren Distinctly Qualified for This New Role Ansira Partners, Inc., one of the most advanced marketing services and technology companies in North America, announced that Laurie MacLaren has joined the company in a newly formed role of Chief Operating Officer and Chief Financial Officer, based in the Dallas office. She will report to Ansira's Chief Executive Officer Daina Middleton. MacLaren replaces Gary Weller who served as Ansira's CFO for more than 10 years.…

Cadent Launches Next-Gen National Addressable TV Platform

Unified Platform Connects National Advertisers with Addressable TV Suppliers to Enable At-Scale, Data-Driven TV Campaigns Cadent, the leading platform for advanced TV, launched its next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow that connects national addressable TV demand with Cadent's inventory partners. Cadent Advanced TV Platform provides access to 70 million US addressable households through cable,…

MediaMath Announces Guaranteed Viewable Market

100 Percent Viewable, Fraud-Free Marketing Environment Is First Step Toward Blockchain-Based Architecture MediaMath announced the release of the Guaranteed Viewable Market, which offers impression-level verification powered by MediaMath’s enterprise identity solution, delivering exclusive access to 100% viewable, 100% fraud free media. In its beta release, the market offers omnichannel media execution across mobile, desktop and DOOH channels. The Guaranteed Viewable Market brings the promises of blockchain – transparency,…

Nuxeo Named a Visionary in the 2018 Gartner Magic Quadrant for Content Services Platforms

Nuxeo, the leading cloud-native Content Services Platform, announced it was named a Visionary in the2018 Gartner Magic Quadrant for Content Services Platforms. As one of the 18 vendors evaluated, Nuxeo was positioned as a Visionary based on its completeness of vision and ability to execute on this vision. Nuxeo believes its placement in the Visionaries quadrant further reinforces the company’s unique approach for solving legacy information management challenges with a modern and open approach to content services. Also…

Centriply Integration with Industry-Leading Database Enables Data Driven, Linear TV Campaigns at the Household Level

Agencies and Brands Can Combine Third-Party Data, with the Scale of Linear TV to Reach More Audiences for Growth Targeted TV specialist Centriply, announced a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between the two integrates Experian's Consumer View audiences with prospects and TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with digital campaigns, brands…

Evergage Unveils New Machine-Learning Innovations to Improve the Impact of and Ability to Analyze Personalization Efforts

Contextual Bandit – Part of the New Evergage Decisions Set of Algorithms – Factors in Offer Acceptance Probability and Value When Automatically Selecting the Optimal Visitor Experience Evergage, The 1-to-1 Platform company, announced two new machine-learning innovations to help companies drive greater results with 1-to-1 personalization. With Evergage Decisions and the Evergage Data Science Workbench, companies can tap into their rich customer data, maintained in the Evergage platform, to maximize the performance of…

Isobar Strengthens EMEA Team with Chief Experience Officer and Chief Design Officer Roles

Global digital agency, Isobar has elevated Simon Gill to Chief Experience Officer (CXO), EMEA and Daniël Sytsma to Chief Design Officer (CDO), EMEA with immediate effect. They will be critical in driving Isobar’s creative and design reputation in EMEA and in supporting Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, and Sytsma will be based in Isobar’s…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

InsideSales.com ACCELERATE Showcases AI Sales Leader Success

Innovators from Fast-Growth Companies CenturyLink, Broadridge, Cisco, CA to Share Lessons in Digital Sales Transformation and AI-Driven Growth InsideSales.com, the AI sales platform powered by Collective Intelligence, announced business leaders from CenturyLink, Broadridge, Cisco, CA Technologies, and other respected brands will speak at the upcoming InsideSales.com ACCELERATE NYC event. These visionary sales and marketing innovators will reveal how they transformed their businesses using AI and global buyer behavior…

Verve Announces Integration with Yext, Enabling Brands to Power Multi-Location Mobile Marketing Campaigns with Place Data from Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve enables new capabilities for Yext customers as consumer dependence on mobile steadily increases and brand…