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MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and President of Mobvista, an advertising and analytics platform I helped to launch in 2013. I hold a degree in Electronic Engineering from the University of Zhejiang, with my first role focusing on early-stage venture capital investment. I then proceeded to work for CSV Capital Partners and…

TIBCO Announces Enhanced Mashery API Management Solution with Cloud-Native Design

API Platform with Cloud-Native Deployment Offers Market-leading Capabilities, Enhanced DevOps Agility, and Security TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the launch of cloud-native TIBCO Cloud Mashery, TIBCO’s API management offering for containerized private cloud and public Platform-as-a-Service (PaaS) environments. The platform delivers key API management capabilities for enterprises adopting cloud-native development and deployment practices, such as DevOps,…

Introducing Switchit: The Business Card For Modern Professionals and Teams

The First of Its Kind Digital Business Card Application Bringing Contact Sharing, Video Marketing, and Calendar Integrations Under One Roof Switchit, the all-in-one mobile digital business card platform transforming how professionals share their contact details while networking, announced the public launch of its powerful, newly redesigned 2nd Generation digital business card application; providing professionals with a dynamic way to interact, share interesting content and build stronger professional and personal…

Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time

Machine Learning to Help Hootsuite Customers Further Succeedwithsocial by Streamlining Process of Curating and Publishing the Best Social Content to Engage with Customers at Scale Vestorly, an artificial intelligence (AI) content curation engine, has integrated its machine learning content solution into Hootsuite, the leader in social media management. The integration will help Hootsuite’s more than 18 million customers solve complex brand engagement challenges using AI to deliver the right social content to the right…

How to Launch an E-Commerce Business

If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for companies, and only those who manage to catch up with them, make it to the top. In 2018, sales of physical goods online brought $504.6 billion in the US only, and the profit is expected to reach $735 billion by the end of 2023. Test the Waters Before You Jump In If you plan to launch your e-commerce business in 2019, you should sound out the situation at first. Study your…

MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype

"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and distribution infrastructure company. I’m passionate about the role as it provides the opportunity to collaborate with many organizations that are doing exciting work with video content. What is the one piece of advice you have for B2B marketers in 2019? My one piece of advice is to review…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…

Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from the world of data, announced it has appointed Carrie Palin as senior vice president, chief marketing officer (CMO). Palin joins from SendGrid where she served as CMO through the company’s acquisition by Twilio. At Splunk, she will oversee global marketing strategy reporting directly to Susan St. Ledger, president, worldwide field operations. “I was drawn to Carrie’s track record of…

Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds

Posts Longer Than 1,000 Words Significantly Outperform Shorter Articles, According to Analysis of 900 Million Blog Posts Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an average of 77.2% more referring domain links…

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the…

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning

Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay Convention Center in Las Vegas Zuant, the award-winning mobile lead capture cloud solution, will unveil Zuant iPhone 2.0 at EXHIBITORLIVE 2019, at the Mandalay Bay Convention Center in Las Vegas. The ultimate mobile sales application with reliable, multi-device GDPR compliance, Zuant iPhone 2.0 represents a major upgrade to the Zuant platform with twice as fast data sync when online, new one…

Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America

Mobiquity Technologies, Inc., a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America.  The partnership will create a uniquely customized location and programmatic marketing technology platform for Latin American markets. "Latin America is the first stage of our product expansion strategy," said Mobiquity Technologies CEO Dean Julia. "We anticipate considerable revenue growth will…

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app. Movable Ink’s new AR solution has been fully…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio, a leading provider of customer engagement and analytics software, announced that Gartner, Inc. has recognized Calabrio as a Visionary in the February 2019 Gartner Magic Quadrant for Workforce Engagement Management (WEM) for the third consecutive year. The company was recognized for its ability to execute and completeness of vision. “There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being…

Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

IBM announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM's vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts and high liabilities from unredeemed loyalty points – estimated at upwards of $5-10 billion for some major US loyalty programs. Driven by the…

Encoding.com Selected by Akamai as Preferred Partner for VOD Transcoding

Akamai Recommending Encoding.Com to Customers Transitioning from Its Video-On-Demand Transcoding Services Encoding.com, the world's most trusted cloud media processing service, has been selected by Akamai, the intelligent edge platform for securing and delivering digital experiences, as its preferred partner for Akamai customers transitioning its Media Services On Demand (MSOD) transcoding services. With Akamai retiring MSOD transcoding, the Company is recommending to its customers that they transition to Encoding.com's…

Trimble Announces Trimble Exchange, an E-Commerce Platform for Pre-Owned Trimble Products

Purchase Used, Refurbished and Legacy Trimble Construction Products Online from a Trusted Local Source Trimble announced Trimble Exchange, an e-commerce platform connecting Trimble's SITECH dealer network directly with customers in the US looking to purchase pre-owned, refurbished and legacy Trimble products. Inventory listed on Trimble Exchange is populated only by participating, authorized Trimble resellers. Customers shopping on Trimble Exchange complete their purchases through their trusted local dealer,…