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5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey

Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of approximately 90 percent of the buying journey. Unfortunately, B2B buyers are increasingly anonymous, fragmented and resistant. With instant access to third-party resources, savvy buyers no longer feel the need to be led through their purchasing decision, leaving revenue teams disconnected from the buying process. This behavior means we must make a dramatic shift in the way we market and sell to modern…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

SAS Invests in Humans, Powered by AI and Analytics Education

SAS Launches Free AI Software for Teaching and Learning, a New Analytics Simulation Game, AI Certifications and Badging, and a Boys & Girls Club Coding Partnership SAS announced its latest plans to invest in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum…

TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint

Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with new technologies for a number of years. We've been exploring new tech capabilities building things that use AR/VR, Machine Learning and a wide range of mobile applications. How did you start in this space? What galvanized you to start at Rightpoint? I started my own agency after leaving Microsoft back in 2001. I wanted to improve lives through technology and design and I saw a huge…

Huawei Enables Smart Finance with “AI+DATA”

Huawei Holds Global FSI Summit 2019 with Partners in Shanghai The Huawei Global FSI Summit 2019 held in Shanghai , under the theme "Holistic Digital Transformation, Taking the Pulse of Smart Finance". The summit has attracted more than 2,000 global financial customers, partners and experts from global institutions, such as Deloitte, Industrial and Commercial Bank of China, China Life Insurance, Sberbank, Erste Bank, Shenzhen Stock Exchange, Bradesco, Guotai Junan Securities, and Zhejiang Rural Credit. Centering on the new…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

Social Media Censors Game Changing Consumer Privacy Product

Video evidence recently surfaced that well known Internet sites and services have been using wording similar to the SohoStar Corporation's trademark to shadow-ban, deboost, and censor posts, including product announcements and advertising. David Roland, SohoStar's president, claims the launch of the security product "The Red Pill" has been censored by many Internet applications by blocking searches, posts, and even suggesting false reports of potential data theft, what do they fear?…

Many Retailers Not Getting the Most Out of Their Data, Says New L.E.K. Report

Retailers Should Focus on Data Analytics that Illuminate What Customers Want Digital technologies and social media have produced a flood of information about consumers. But vast amounts of data aren't useful if retailers don't know what they're looking for. Savvy retailers focus their data and analytics on customer needs and look for ways to connect with and learn about their consumers. Those are among the central conclusions of Digital Strategy: Activating Against Customer Needs, a new report by L.E.K. Consulting.…

Atmosphere, a Chive Media Group Spinoff, Raises $10 Million Series A

Investment Fuels Growth in a New TV Programming Category—Ambient TV Atmosphere, an ambient TV entertainment platform known for its network of content channels (including CHIVE TV), announced it has closed a $10 million Series A financing round. The investment is led by Austin-based S3 Ventures with participation from Capstar Capital. The funding will go toward ramping up B2B distribution, technology, data and monetization. “As a society, people are migrating to urban areas and are growing increasingly mobile, with…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

60% of Users Will Disable Ad Blockers for Certain Domains, Indicating an Opportunity for Advertisers

Tech-Savvy Consumers Want to Pick and Choose Where They View Ads, Concludes a New Report. Businesses Should Cater to These Consumers with User-Friendly Ads and Offer Customization Features or Paid Ad-Free Experiences Ad blockers may be popular, but nearly 60% of people who use them voluntarily disable the technology - or "whitelist" - for certain website pages or domains, according to a new consumer survey from portfolio website Visual Objects. Visual Objects surveyed 500 people who use ad blockers to understand their…

Iterable Unveils New Products to Democratize Growth for Marketers

New Features Announced at Iterable's Growth Marketing Conference, Activate Iterable, the leading growth marketing platform for cross-channel customer engagement, announced new products and channels at Activate, Iterable's annual growth marketing conference. Iterable continues to sustain tremendous momentum, including its raise of $50 million in March, and these product announcements will further support Iterable's vision of democratizing growth and accelerate adoption of its platform. Iterable is the growth marketing…

Verblio Acquires Automagical Launches New Service to Affordably and Easily Add Video to Any Post or Story

A.I. Makes Videos Affordable; Human Experts Make Them Actually Good Verblio, which helps companies power marketing and SEO with relevant, expert content, announced it has acquired Automagical, which uses AI to instantly create video for any post or story. Verblio has added a surprise element to Automagical's technology: actual human beings who are topic experts -- and video editing mavens. And so Verblio is also announcing the launch of Verblio Videos, which let content marketers easily add better-quality video for any…

MJ2 Launches New Branded Video Testimonial Tool

Bounce Makes Video Marketing Easy for Companies, Brands and Customers Harness the power of branded video testimonial content with Bounce, a one-stop video marketing tool by MJ2 Marketing. Once considered to be a small piece of a company's overall marketing strategy, a video revolution has made it a necessary component of a brand's outreach, ad campaigns and, particularly, social strategy. Bounce provides a simple, quick and cost-effective way for companies to drive social shares, increase visibility, build trust with…

IZEA Announces IZEAx 3.0 Unity Suite

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

Nimble Signs Reseller Agreement with Gold Microsoft Partner SherWeb to Deliver Simple CRM for Office 365

CSP Resellers Help First Time CRM Users to Adopt The Modern Office 365 Workplace Nimble — the Simple, Smart CRM for Office 365 — announced a global reseller agreement with SherWeb, a leading cloud distributor and award-winning Gold Microsoft partner. SherWeb is enabling its 5,000 reseller partners globally to rapidly build their digital transformation practice and adopt a modern go-to-market strategy using Nimble CRM as The Simple CRM for Office 365 and gateway to Azure and Dynamics. Nimble Signs Reseller Agreement with…

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 Engagement As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the whybehind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer…

MarTech Interview with Darryl Praill, CMO, VanillaSoft

"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you arrive at VanillaSoft? I began my career as a computer programmer and actually coded for over 6 years. At the four-year mark of my career, I started getting bored, staring at my screen all day long. I loved the challenge and the satisfaction that coding brings but I needed variety and…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…