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Appian Unveils Latest Version of the Appian Platform

Latest Upgrades Allow Customers to Easily Build No-Code Integrations, Auto-Generate User Interfaces, Leverage Robotic Process Automation and Deliver Offline Mobile Interfaces Appian announced the next release of its low-code platform, making it easier than ever to build powerful enterprise applications up to 20x faster. The new version accelerates development and expands low-code/no-code platform capabilities in a number of key areas, including integration, robotic process automation (RPA), interface design, enterprise…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…

Salesforce Ventures Introduces $50 Million Australia Trailblazer Fund

New, Dedicated Fund Will Empower Australian Startups to Scale, Invest in Innovation and Drive Customer Success Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched the Australia Trailblazer Fund, a new $50 million fund to empower Australian startups in the Salesforce ecosystem. With this new fund, Salesforce Ventures deepens its commitment to the region by investing in local innovation and inspiring Australian entrepreneurs to create next…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Episerver Partners with Branding Brand to Raise Retail Standards for Experience-Driven Commerce

As Mobile Shoppers Still Suffer from Poor Experiences, the Strategic Alliance Will Close Engagement Gaps in Unified Digital Commerce Episerver, the company transforming digital experiences, has announced a strategic partnership with Branding Brand, a mobile commerce and engagement platform designed to connect more channels, vendors and customers. The partnership will extend progressive web app (PWA), native app and store technology support to Episerver retail customers while enabling deeper personalized experiences for…

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

Vendors and Sellers Can Harness Salsify PXM for Amazon to Gain Actionable Insights and Syndicate Content Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US. This includes products sold though both Vendor Central or Seller Central, and products on Amazon Fresh, Amazon Business, and Amazon Pantry. This latest improvement…

OpenText Announces Enterprise World Europe

Europe's Largest Information Management Conference Highlights Key Innovations in AI, Cloud, Security and Privacy OpenText, a global leader in Enterprise Information Management (EIM), announced this year's inaugural Enterprise World Europe will bring together business leaders from across Europe to discuss pressing issues for intelligent and connected enterprises. Hosted in the center of Vienna, Austria, Enterprise World Europe will deliver inspirational keynotes, industry-relevant breakout sessions and vibrant…

Bridgeline Digital Enhances eCommerce with Product Release – Unbound 7

Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, announced a product release that adds several significant enhancements focused on multi-store commerce, native internationalization features and optimizing the user experience. Bridgeline Unbound 7 is now available and offers expanded enterprise eCommerce capabilities through native support for internationalization and multi-store management. While the Unbound platform already provides multi-site…

noCRM.io Pursues Its International Development with New Offices in New York, Milan, Berlin and Moscow

noCRM.io the lead management and sales prospecting software, designed to ease up sales teams’ workload and bring a smile back to their managers’ faces, officially announced the opening of four new offices in New York, Milan, Berlin and Moscow to support its international expansion. The noCRM.io app is now also available in Italian, German and Russian. These actions will allow noCRM.io to expand their international user base and concentrate its focus on these markets with high growth potential. “Since our launch, we have…

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over…

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row. The Financial Times, in cooperation with Statista, once again reviewed and analyzed Europe’s most innovative and fast-growing companies – publishing the list of the 1000 companies who have achieved the highest growth in revenues between 2014…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…

Integrate Bolsters Social Solution with Facebook Integration to Help B2B Marketers Scale Pipeline and Accelerate Revenue

B2B Marketers Now Have a Real-Time Solution to Deliver Clean and Intelligent Leads from Both Facebook and LinkedIn to Sales Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new native connector with Facebook that allows customers to meaningfully increase the effectiveness of their…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions announced it has acquired Hoot, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite…

Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…

Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions

Leader in Data Capture Aims to Improve Workplace Productivity Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces its vision for a full-stack, integrated data platform for workplace productivity. Bolstered by strategic acquisitions—most recently, Bedrock Data—Formstack’s new suite of data collection products will allow users to build, connect, engage and analyze data for impactful business outcomes. The platform will deliver data…

BookingBug Announces Partnerships with Industry-Leading Technology Providers Yext and Twilio

BookingBug, the leader in customer journey management, announced partnerships with industry-leading technology providers Yext and Twilio. Yext is a leading Digital Knowledge Management (DKM) platform designed to provide companies with the ability to control brand experiences across digital channels – including maps, search engines, voice, applications and other intelligent services that drive customer discovery and inform actionable decision making. Twilio, a cloud communications platform that has virtualized the world’s…