Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Breaking Down the Data Silo: How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization

Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before. Think about how social media use has transformed over the last couple of years: platforms are growing in size, the number of platforms has increased, and conversations have become more detailed and complex. Rather than being siloed to researching marketing messages and measuring the…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

[24]7 Changes Company Name to [24]7.ai to Reflect Leadership in Artificial Intelligence

Using 7.ai Solutions, Large Companies are Attracting and Retaining Customers through Personalized, Predictive and Effortless Customer Experiences 7, a global leader in intent-driven customer experience solutions, has changed the company name to 7.ai to better reflect its leadership in leveraging artificial intelligence to dramatically improve customer experience. 7.ai empowers companies to understand, anticipate and act on consumer intent, leading to better experiences, greater brand loyalty and increased revenue…

Interview with Jesse Moeinifar, CEO, Viafoura

"When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to conceive an Audience Development Platform? As founder of Viafoura, I developed the concept for an audience development platform that embraces engagement as a means of building, growing and discovering your audience, and I also set the strategic direction…

Lionbridge Showcases Innovation and Thought Leadership at TAUS Annual Conference 2017

Offers Insight On Business Translation, Artificial Intelligence, Social Listening, Measurement And More; Hosts Contest Celebrating Innovation In The Language Industry Lionbridge Technologies, Inc, the world's most trusted global digital communications company, announced several of its company innovators will lead discussions and thought leadership sessions at the TAUS Annual Conference in San Jose, California. The TAUS Annual Conference unites industry insiders and newcomers to discuss the translation…

Salesforce Launches New AppExchange

Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives customers a faster and smarter way to extend the power of the world's #1 CRM. New features, such as intelligent search, personalized recommendations and embedded Trailhead learning, customize the AppExchange experience for every customer, making it easier to tap into the Salesforce ecosystem…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Leading global airline selects SandSIV’s VOC Hub To Manage Voice of Customer and Passenger Feedback

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…

CRMXchange Announces November Customer Support Webcast Schedule

CRMXchange Schedule Includes A Multi-Sponsor Discussion On Self-Service, Digital Media And Workforce Optimization CRMXchange, celebrating its 21st year as the leading online information resource for customer care/contact center professionals, announces a series of free educational events to address these vital issues. The schedule includes a multi-sponsor discussion on Self-Service, Digital Media and Workforce Optimization. 10/26 - Workshop: SMS Text – What’s Right 4 U? - West With 64 percent of people preferring text…

Tomorrow TTH Selects Mapp As Their Data Management Platform Partner

Mapp Will Enable Tomorrow TTH And Its Clients To Deliver Relevant, Effective Ads To Customers And Prospects And Take A Data-Driven Approach To Omni-Channel Marketin Mapp Digital announced that Tomorrow TTH, a leading independent marketing agency, selected the Mapp Customer Engagement Platform to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp will enable Tomorrow TTH and its clients to deliver relevant, effective ads to customers and…

Allant Group and Aginity Announce Landmark Strategic Partnership

Collaboration To Accelerate Value For Clients' Marketing Efforts Through Analytics Allant Group, a nationally recognized, data-driven analytics firm, announced a partnership with Aginity, a leader in enterprise analytics management software. The partnership accelerates Allant's ability to develop analytics in a fraction of the time, allowing customers to share Allant's proprietary analytics across a range of applications to drive more personalized customer engagements across marketing channels and customer touchpoints…

Pega Accelerates Customer Service With Expanded AI and Virtual Assistant Enhancements

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

Amazon and Alphabet Grab Top Spots in Forbes Insights’ “50 Most Engaged Companies” List

Amazon and Alphabet take the top two spots in Forbes Insights’ “50 Most Engaged Companies” List In a recent report, Forbes Insights revealed how leaders in the B2B  and B2C industries measure their success with customer engagement. The report titled, “The New Rules of Customer Engagement: How Leading Companies Are Connecting With Customers to Drive Greater Growth”, demonstrated that leading companies are 4X more likely to register 10% growth and 3X more likely to achieve higher annual acquisition rates – between  5% and…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Men versus Female Mobile App Users: Liftoff Study Reveals the Disparaging Stats in How Users Install Apps

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…

White Paper by V12 Data Explores Mobile Location Solutions to Target Automotive Purchase Intenders

The White Paper Will Help Automotive Brands Understand How They Can Use Mobile Data Solutions To Boost Engagement And Conversions  People-based audience provider, V12 Data, announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

The Data & Measurement Behind Successful Influencer Marketing

'Analytics and measurement' are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and think of reach and engagement. While those metrics are certainly key for every influencer collaboration, there are actually a number of layers in analytics and measurement that are available today. While it is great to be able to quickly see the number of followers or average engagement rate an influencer has, there are many other aspects to consider as a brand looking to…