TechBytes with Devra Prywes, CPO, Applicaster

Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the studio. Off the bat I was hooked. After deciding to then explore computer science, I learned I didn’t like to code. Instead I loved the premise of what tech could do and the problems it could solve - and continued on this path under a cognitive science focus. I soon learned that many software…

Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition

The Leading Multichannel Marketing Services and Technology Provider Honored in Thirteen Different Award Categories for Their Work on Behalf of Six Clients Yes Marketing announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and Community Coffee – has been recognized by the Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition (IAC). The Webby Awards, an annual competition presented by the Academy of Digital Arts and Sciences to honor the best in…

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

365 Retail Markets Inks On-Screen Advertising Partnership With Advana

365 Retail Markets said Advana, an advertising technology company, will be adding 365's 20,000 plus micromarket screens including kiosks, digital signage, mobile and AirVend screens to its portfolio of advertising-enabled digital monitors. Advana will bring curated promotions and brand content to consumers at relevant times throughout their day and reach multiple workplace channels through its partnership with 365 Retail Markets. "By creating brand connections, Advana is the next big innovation in driving sales growth…

TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

SAP Offers New SaaS Solution to Onboard Millions of Partner Users, Granting Access to Sensitive Data Without Regulatory Risk

SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help organizations build trusted relationships with their business customers and partners as their users scale from the hundreds to the millions. The new software-as-a-service (SaaS) solutions are among the first B2B solutions available today to offer secure identity, consent and access control with built-in authorization processes, helping organizations manage customer and partner data.…

Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally

B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account…

Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

 Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.  The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain. “Safety and Transparency are two core principles of the Media.net Marketplace,” said…

MarTech Interview with Ravi Chalaka, CMO, Jifflenow

"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing Technology. What inspired you to work at Jifflenow? Jifflenow is a market leader in meeting automation platforms (MAP), with a SaaS solution that targets large enterprises and has an impressive list of customers from the Global 5000. Customers who use Jifflenow, love the product and its…

Vodafone Idea and IBM in Five Year, Multi-Million-Dollar Engagement to Advance the Future of Telco with Hybrid Cloud, and AI

IBM announced it signed a multi-million-dollar five-year agreement with Vodafone Idea Limited ("Vodafone Idea") to deliver an enhanced customer experience to millions of connected consumers and businesses in India. In addition, this engagement will also contribute to Vodafone Idea's merger synergy objectives by reducing its IT related costs. The collaboration will provide Vodafone Idea with a hybrid cloud based digital platform to enable more intimate engagement with its over 387 million subscribers (as of Dec. 31, 2018),…

OpenX Introduces First People-Based Marketing Solution For The Open Web

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

Full Circle Insights to Exhibit Products That Demonstrate Marketing’s Impact on Revenue at SiriusDecisions Summit 2019 in Austin

Company to Offer a Sneak Peek at New Digital Source Tracker Pro Product, Seeks Beta Testers at Summit Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the Full Circle team will exhibit the company’s groundbreaking solutions at the SiriusDecisions Summit 2019. The summit takes place at the Austin Convention Center May 5-8, 2019. The Full Circle team will showcase products at booth #326 and provide a sneak peek of its new Digital Source Tracker Pro…

C-SPAN’s Partnership with Smarter TV Activation Leader Connekt Enables Network to Engage with Loyal Audience

American History TV, BookTV and The Washington Journal first of C-SPAN Series to Benefit Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced its partnership with C-SPAN. Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a…

Radius Launches New Data Stewardship App to Fix Bad, Siloed Salesforce Data

Built on the Only B2B Enterprise Customer Data Platform and Data Ecosystem, Radius now keeps Salesforce data clean & current as enterprises invest in data management Radius, the only B2B Enterprise Customer Data Platform, launches Data Stewardship for Salesforce as a groundbreaking upgrade to Salesforce's Data.com as the company sunsets its legacy product. Data Stewardship for Salesforce ensures CRM data is clean and current by putting customers' Salesforce records "under management." With the ability to enrich and…

Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

Photo and Video Sharing App FamilyAlbum Named 2019 NAPPA Award Winner

mixi, Inc. announced that its family photo and video sharing app FamilyAlbum has been chosen as a 2019 National Parenting Product Awards (NAPPA) Winner. Popular photo and video sharing app FamilyAlbum chosen as a 2019 National Parenting Product Awards (NAPPA) Winner "One of the best ways to stay connected with extended family and friends is to share the moments of our lives, whether it's the funny incident that happened at the park or milestone events like when our children take their first step," says NAPPA Director Elena…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales

Parabolt, gA's digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users to deliver improved customer experiences that boost sales and strengthen customer loyalty. OCP is a SaaS (Software as a Service) cloud platform service that seamlessly integrates multiple technology sources like Wi-Fi, social data, and POS enabling industries and firms to better connect with their customers, enhancing encounters and improving operational efficiency.…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…