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Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance

Additional features include keyword automation, new ad types for Amazon Advertising, and a new comprehensive performance dashboard for Where to Buy ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced new enhancements to its powerful e-commerce platform to help brands and retailers expand their marketplace reach, optimize their online advertising, and streamline retailer data to facilitate time and cost-saving efficiencies for continued growth this holiday season and beyond. By…

Mike Piispanen and Derek Swaim Provide Operational Excellence and Business Development Expertise to Accelerate Growth Strategies

Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along with the addition of Global Business Development and Strategic Partnership responsibilities to Derek Swaim’s role as Executive Vice President of Corporate Development. Validity has experienced unprecedented commercial success, with four acquisitions in the last year and a half alone, and sustained triple digit organic growth. As members of the Validity executive team, Piispanen and Swaim…

Dynatrace Expands Software Intelligence Platform with Digital Business Analytics

New functionality unlocks real-time AI-powered insights to drive better digital business results Software intelligence company, Dynatrace announced the addition of Digital Business Analytics to its Software Intelligence Platform. Digital Business Analytics provides real-time, AI-powered answers to business questions using data already flowing through Dynatrace’s application and digital experience monitoring modules. By tying together user experience, customer behavior and application performance data with business…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

InsightSquared Acquires Olono, Answers Revenue Teams’ Call for Real-time Actionable Intelligence

Combination of Leading Revenue Intelligence Solution with Activity Data Capture and Next Best Action Sales Engine Offers Industry’s Most Complete Platform to Drive Predictable Growth InsightSquared, the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a suite of integrated tools to help businesses make…

CVC Funds to Partner with ironSource

New Investment by CVC Funds Will Allow Ironsource to Further Accelerate Both Organic and Inorganic Growth Leading mobile marketing company ironSource announced that CVC Funds have agreed to acquire a minority stake for over $400 million in the company. The partnership reflects a shared long-term vision to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth. “As one of the world’s most…

Splunk Closes Acquisition of Cloud Monitoring Leader SignalFx

Splunk and SignalFx Combine Forces to Usher In New Era of APM; Joint Offering Helps Customers Monitor and Observe Data at Any Stage of their Cloud Journey Splunk Inc., provider of the Data-to-Everything Platform, announced that it has completed the acquisition of SignalFx, a SaaS leader in real-time monitoring and metrics for cloud infrastructure, microservices and applications. Splunk is already a leader in ITOM and an AIOps pioneer and, with the addition of SignalFx, is now a leader in observability and APM for…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

Crisp Strengthens its Leadership and Advisory Teams with Key Appointments

Michael Stern Is Hired as Chief Marketing Officer and Paul M. Rand Joins Advisory Board to Further Brand Development and Business Growth Crisp, the leading provider of Social Media Safety, has named Michael Stern to the role of CMO. Stern will lead Crisp’s global marketing team, providing guidance and strategic oversight for integrated marketing efforts to demonstrate the value and urgency of crisis monitoring for brands around the world. He will report to Crisp President Vikram Sharma in Chicago. In addition to Stern’s…

Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…

Synamedia Augments Video Network Portfolio with Telestream Vod Workflow Products

Synamedia, the world's largest independent video software provider, announced that it is augmenting its video network portfolio through a partnership with video on demand (VOD) workflow solutions vendor Telestream. The partnership builds on Synamedia's announcement of new products at IBC that are designed to simplify and optimize end-to-end video workflows. Synamedia will be showcasing its video network portfolio, among other solutions, in its booth #2311 at the SCTE•ISBE Cable-Tec Expo, October 1 –  3, 2019 in New Orleans.…

A Decade of Talking Tom: Outfit7 Celebrates Its 10th Anniversary and 10 Billion Downloads

Outfit7 Reveals New Game and New IP on the Horizon From a start-up with a chart-topping virtual friend game to a multinational entertainment company with fans in every country on the planet, Outfit7 Limited's extraordinary journey is the mobile gaming success story known around the world. This year, on its 10th anniversary, the company behind the award-winning Talking Tom and Friends franchise is celebrating an incredible 10 billion downloads of its mobile games, solidifying its place as one of the top 10 mobile gaming…

Bigtincan Acquires XINN, Adding the Leader in Real Time Document Automation to Its Sales Enablement Automation Platform

The sales enablement leader adds intelligent data driven document automation Bigtincan, the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc. (XINN) the maker of the XINN SaaS platform that delivers intelligent data-driven document automation and enhanced presentation experiences for global leading enterprise customers, adding to Bigtincan’s existing leadership in sales enablement and adding specific expansion into financial services. Bigtincan provides organizations with a…