What You Need To Know About Video

How Will Video Fit in to Your Strategy Next Year? Here's What The Smartest People in MarTech Had To Say About Using Video As A Tool 'How We Measure Viewability Will Change' Dave Gullo - Co-Founder and CTO, VideoAmp: Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data. This changes the dynamic of how the industry should measure viewability – if you are…

Eight Predictions for 2018

It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new again thanks to digital signals and the growing popularity of identity graphs, that can link devices and signals to individuals and/or households. New and existing providers are breathing new life into these channels with innovative solutions that allow marketers to retarget consumers off a…

Interview with Shari Johnston, Senior Vice President Marketing, Radius

"Marketing and sales technology is only as good as the data it is running on." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a predictive marketing software company? Having been a former predictive customer at two other organizations, I understand how the right data and intelligence can align an organization around your ideal customer profile and make a world of difference at effectively scaling an organization. The ability to focus your marketing investments…

Are You GDPR Ready?

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s enough motivation for any company to think about their plan to cope with the new regulation. Here’s what the industry stalwarts had to say about what GDPR means to them; Dan Storbaek, CEO and Founder of Securityprivacy.ai.: With GDPR, we’re now moving into more granular…

Location Will Be Used To Enhance More Aspects Of The Shopping Journey: 2018 Predictions

Marketers will continue to embrace use cases for location data beyond proximity-based push alerts and advertising. Location will be used to enhance more aspects of the shopping journey, including in-store augmented experiences, simplified mobile checkout, product reviews and tutorials, and in-store navigation. Machine learning will be applied to location data audiences. Up to this point, audiences have been largely defined by devices that have been to a location. We’ll start to see predictive modeling used to find devices…

Meet the Jetsons: Are We As Close to Achieving Control Over AI As We Thought?

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

3 Reasons Why Data Storytelling Will Be A Top Marketing Trend of 2018

Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted communication reigns supreme, creating visual ways to transmit data in the office is increasingly important. This importance isn’t just about aesthetic appeal; it turns out that the way we tell stories using data can positively impact your company’s bottom line. A study that looked at reader…

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer experience, there has never been an accurate estimation of what the best “Customer Experience’ feels like. While modern marketers aggressively approach a customer-centric model to build experience programs across channels, an ideal experience could either be an everlasting moment or one that is forgotten in the blink of an eye. To better understand how brands…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

Interview with Christopher McLaughlin, Chief Marketing Officer, Nuxeo

"Brand ecosystems are driven by compelling, relevant content, which - increasingly - includes rich media assets like video. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Content Services Platform provider? At Nuxeo, I am responsible for both marketing and products. It’s really an ideal role, where I can shape our longer-term product and go-to-market strategy based on the needs of the market and then drive our roadmap to take our vision and make it a reality.…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

Interview with Alexander Bachmann, CEO, admitad

"In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad campaigns because admitad's in-house platform tracks 'actions' very effectively introducing updated statistics in real time via our user interface." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a CPA platform? I am the CEO and founder of admitad – a cost-per-action based global affiliate network. I founded admitad in 2009 in Germany; and since then it has…

Twinword included among top seven companies on Amazon Web Services Marketplace

Twinword Has Established Itself As An API Supplier In The AI Solution Sector Twinword, a company that has developed a platform that collects, analyzes, and uses big data based on natural language processing technology, was recently ranked among the top seven companies on Amazon Web Services (AWS) Marketplace. A member company of the K-ICT Born2Global Centre, Twinword announced on December 8 that it had been designated as an API supplier in the AI solution sector by AWS Marketplace and featured on its main page.…

Swrve Introduces Intent Engine With Support for Real-Time Audience Profiling

Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction Platform, announced the general availability of its Intent Engine, delivering comprehensive, real-time, behavioral insight relating to every customer or prospect, and supporting more effective communications as a result. With the Intent Engine, Swrve customers can read and target consumer intent and propensity, meaning the interactions these…

TechBytes with Ira Cohen, Chief Data Scientist, Anodot

Ira Cohen Co Founder, Chief Data Scientist, Anodot Anodot recently won an award for innovation in analytics. We spoke to Ira Cohen, Chief  Data Scientist, Anodot to figure out what the future of analytics looks like.MTS: Tell us about your role at Anodot and the team you handle. Ira Cohen: I am the Chief Data Scientist and co-founder of Anodot. The company was founded in 2014 as a new way to provide insights from big data that is changing and growing in real time. Our goal is to illuminate business blind spots so…

Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs

Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available Smartly.io, a Facebook advertising creative, optimization and automation tool, announced the launch of its Agency Partner Program to complement the three service models introduced previously. Digital advertisers of all sizes can take advantage of Smartly.io's scalable technology and automation capabilities through a Certified Agency Partner. The program is designed…

Interview with Julie Lyle, Chief Marketing Officer, DemandJump

"CMOs should have a clear understanding of the business challenges they are trying to solve and/or the customer value they are trying to deliver and use these factors to invest in prescriptive intelligence platforms. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an AI-based marketing intelligence company? My role at DemandJump is a hybrid between Chief Revenue Officer, Chief Marketing Officer, and Advisor. In fact, I became an investor in DemandJump after I…

Cyara Honoured with Frost & Sullivan Excellence Award

Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award recipient. The Frost & Sullivan Excellence Awards recognize companies around the globe that have risen above the competition and demonstrate outstanding performance. “Frost & Sullivan recognizes best-in-class companies and Cyara is a standout in the rapidly growing CX market…

What Does It Take to Be a Growth Hacker?

Industry Experts at The Growth Marketing Conference Share Insights on How a Marketer Can Grow in His Business Whether you’re a startup looking to attract more funding, or an enterprise creating a platform for innovation, it’s all about growth. From Silicon Valley dorms to New York City boardrooms, digital marketing teams are quickly becoming growth marketing teams. With everyone looking to scale, and some already succeeding, what are the secrets to growth success? The Growth Marketing Conference that concluded on…