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TapToBook Unveiling Its AI-Driven Digital Marketing Platform for B2C Businesses

The AI-Driven Platform from TapToBook Also Features a Sales Chatbot that Provides a Two-Way Chat Support to Convert Customer Questions into Sales A leading Customer Engagement tool provider, TapToBook, is releasing its AI-driven multi-channel digital marketing platform for the B2C market. The retail services industry continues to shift their marketing budget away from traditional print and TV ads towards the multi-billion dollar market for Digital Marketing tools, such as Email Marketing, Google Adwords, Facebook, and…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

Amazon Leads Home Voice Control Assessment, Says Study by ABI Research

ABI Research's New Competitive Analysis Finds Apple and Google Leading the Charge in Language Compatibility Innovation Amazon created a market with its innovative Alexa platform, but it faces fierce and growing competition from powerful rivals and start-ups alike. In a competitive study of smart home voice control platforms, ABI Research, a market-foresight advisory firm providing strategic guidance on the most compelling transformative technologies, finds that Alexa currently leads the market. This is due mostly to the…

Iridescent Announces 2018 Technovation Alliance with Salesforce, Google’s Made with Code, Adobe Foundation and Uber

Technovation Offers Girls Around the World the Opportunity to Learn the Skills They Need to Emerge as Tech Entrepreneurs and Leaders Iridescent, a global STEM education nonprofit, is launching its 2018 season with Technovation Alliance partners: Salesforce.org, Google's Made with Code, Adobe Foundation, and Uber. This alliance is working to marshal the resources of multiple tech and innovation partners to make a deeper and more sustainable impact in inspiring and supporting female tech leaders across the globe.…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Oracle Is Integrating Machine Learning Across All Its Platform-As-A-Service Offerings

Will Make Cloud Platform Services 'Self-Driving, Self-Securing and Self-Repairing' Cloud giant Oracle has announced its expanding its AI and machine learning technology from its Autonomous Database across all its platform-as-a-service offerings. Revealing the news at its annual CloudWorld conference in New York, Oracle said the move will make all its Cloud Platform services “self-driving, self-securing and self-repairing”, which in turn will help save on admin labor. “Now Oracle is adding autonomous capabilities to…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

TechBytes with Dave DeMaria, VP, Corporate Marketing, Synopsys

Dave DeMaria  VP, Corporate Marketing, Synopsys In 2018, amplifying digital presence drives every marketing campaign. However, it's not easy to pull away from the traditional mode of doing business, especially when you have long-lasting customer relationships. So, how do brands leverage marketing technologies for their digital transformation and continue building better customer relationships? Dave DeMaria, VP , Corporate Marketing, Synopsys, reveals the journey they undertook with the Adobe Experience Cloud to expand…

AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District

Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced the opening of an 11,000 square foot US headquarters in the heart of San Francisco’s South of Market (SoMa) district. Located at 100 First Street, adjacent to the Transbay Terminal and Salesforce Tower, the location provides capacity for further growth as well as innovation space driven by the increased demand for its mobile attribution and marketing technology solutions.…

OpenText Acquires Creative Collaboration and File Sharing Solution Provider Hightail

Creative Collaboration and File Sharing Solutions to Enhance Content Services OpenText, a global leader in Enterprise Information Management (EIM), announced that it has acquired Hightail, Inc., formerly known as YouSendIt, a leading cloud service for file sharing and creative collaboration with approximately 5.5 million customers globally spanning enterprise accounts, paid subscribers, and individual consumers. “The acquisition of Hightail underscores our commitment to delivering differentiated content solutions…

Gartner Cites Newgen Software As A ‘Visionary’ In The 2017 Magic Quadrant

Newgen Software, a provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) platforms, has been listed as a 'Visionary' in the 'Gartner Magic Quadrant for Intelligent Business Process Management Suites 2017 by Rob Dunie, Van Baker, Marc Kerremans, Jason Wong, published on October 24, 2017'. Newgen OmniFlow Intelligent Business Process Suite (OmniFlow iBPS) is a platform for business stakeholders to drive enterprise-wide digital transformation. The platform…

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

Cloud Planning Pioneer Adaptive Insights Launches Comprehensive Offering for Sales

New Purpose-Built Sales Planning Solution Extends its Business Planning Cloud, Embraced by Acquia, Apptio, Ivanti, MongoDB, and WinShuttle to Drive Corporate Performance Adaptive Insights extends its Business Planning Cloud with a comprehensive offering for sales planning. Adaptive Insights for Sales is a purpose-built planning and analytics solution driving performance and predictability. Designed for companies of all sizes to maximize sales efficiency and sales investments, the new solution modernizes sales…

RapidMiner Reinvents Automated Machine Learning to Accelerate Data Science

Rapidminer Announces the Release of Auto Model and Rapidminer 8.1 RapidMiner, the company that delivers real data science, fast and simple, announced the immediate availability of RapidMiner 8.1 and RapidMiner Auto Model, a new addition to RapidMiner Studio that accelerates everything data scientists do when building machine learning models. "Automated machine learning promised data scientists a better, faster way to build models, but the reality never matched the hype. Today that changes with the release of…

Zilliant Expands Global Artificial Intelligence B2B Benchmark Report

Updated Global Report Breaks out Manufacturing, Distribution Segments Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships, announced an update and expansion of its Global AI B2B Benchmark Report. The company has published separate distribution and manufacturing industry benchmark reports for greater industry relevancy. Also Read: Zilliant Announces Global Artificial Intelligence B2B Benchmark Report The sample data analyzed includes 4.4 million products, 4.1…

DataFox Launches Account Scoring to Help B2B Teams Find Best-Fit Accounts

A Data-Focused Approach to Account-Based Sales and Marketing DataFox, the Company Intelligence provider, has launched Account Scoring, a new product that helps businesses and financial firms find and prioritize their best-fit targets. As account-based strategies grow in prominence, sales and marketing teams are increasingly relying on Artificial Intelligence to predict which accounts to prioritize. However, the challenge with any account-based approach boils down to two components: a robust data foundation and a…

Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion. Recommended Read: Swrve Closes $25 Million Series D Funding Round John Whitbeck joins as VP of Sales and is charged with…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Grow.com Raises $16 Million Series B to Help SMBs Win with Data

Grow.com, the reporting and analytics dashboard solution, announced that it has closed a $16M Series B round of funding by institutional investors led by Toba Capital. To date, Grow has secured $26M in total funding from investors. Series B investors included Toba Capital, Peterson Ventures, Pelion Venture Partners, Kickstart Seed Fund, and HubSpot. The Series B investment will help to fuel the company's growth to create the #1 business intelligence tool for SMBs and non-technical users by expanding sales…