Facebook Gets Moat On-board for Video Ad Metrics

Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video view counts included the time period in which a viewer rewatched or replayed a video. Facebook will now include on the unrepeated time period for its the 3-second and 10-second video view metrics. In its blog announcing the change, Facebook wrote, “We’re updating some of our video ad…

Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How

Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible to Suicide, Bullying and Fake News Last week, I was talking to a few VPs of Product Marketing, for the Interview Series, about the validity of 30-second videos and their performance! Looks like, Facebook heard it all… (speculation!) After an unknown source leaked screenshots from the Time Well-Spent movement in June, we knew this feature was obviously going live; but not when. It came a month too soon, I…

TechBytes with Blake Brannon, VP Products, OneTrust

Blake Brannon  VP Products,  OneTrust Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and look beyond their traditional data privacy standards. How do cookies fit into all the hustle-bustle of GDPR? OneTrust's Blake Brannon provides insights on Cookiepedia and how it helps their large partner network to support Privacy Initiatives, including GDPR.Tell us about your role at OneTrust and the team and technology that you handle. As VP of Product, I oversee all aspects of product…

Interview with Oksana Sokolovsky, Co-Founder and CEO, Io-Tahoe

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

Adrealm Foundation to Hold First Press Conference

Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future For Brian Xie and his team, the Ritz Carlton hotel in Pudong New District, Shanghai, might be a grand enough to match their aspirations. Maybe. On 2 August, Xie and his team will officially announce the launch of The Adrealm Foundation and the Xhance DApp. Xie will also share his vision for how to recreate the global digital advertising industry. "We've all worked very hard for this," Xie said, "and the August 2 press conference is just…

Amplience Named “Hot Vendor” by Aragon Research

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of "Hot Vendors" in the "Hot Vendors in Dynamic Experience Management, 2018"report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their…

TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom

Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven marketing. Chad Engelgau, VP, Global Identity and Data Product Management, Acxiom, spoke to us about the challenges in centralizing data and how enterprise customer data could be leveraged to deliver personalization at scale.Tell us about your role at Acxiom and the team/technology you handle. I am the VP of Product and Marketing at Acxiom Marketing Services. My team sets the…

Brainshark Named Among ‘Best Sales Enablement Solutions for Building Better Sales Brains’ in New Analyst Report

Amalgam Insights' First-of-its-Kind Research - Which Evaluates Sales Readiness Offerings from a Brain Science Perspective - Recognizes Brainshark's Solutions for Creating an Always-Ready Sales Force Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it is a featured solution provider in the newly published "Vendor SmartListTM: 2018's Best Sales Enablement Solutions for Building Better Sales Brains" report – authored by leading technology research firm Amalgam Insights. The…

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Interview with Randy Wootton, CEO, Percolate

"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and accuracy in the interest of speed and simplicity."Tell us about your role at Percolate and how you got here. What inspired you to join a marketing technology company? In 1995, Don Peppers and Martha Rogers wrote a book titled, The One to One Future, and in it, they outlined the promise of 1:1 marketing — essentially getting the right message to the right person at the right time. Fast forward 25…

TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet

Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram,  SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior

Revamped Nielsen Total Audience Report  Utilizes Advancements in Measurement Solutions To Best Reflect What's Currently Happening With U.S. Consumers Across Both Linear and Digital Landscapes Leading global measurement and data analytics company, Nielsen released a reimagined Nielsen Total Audience Report. A representative of first-quarter 2018, the industry-leading report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape. The Nielsen Total Audience Report expands upon…

Top Tips For Tackling Software Translation

If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, it isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context. Through our continuous quest of adapting our platform for different markets, we have collected several learnings, both in terms of challenges faced as well as our solutions. Common Challenges Faced Establishing a market fit First of all, you’ll find it…

Interview with Tom Pallack, CEO, SITO Mobile

"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to life."Tell us about your role and how you got here. What inspired you to be a part of SITO Mobile? As CEO of SITO, I am working day-in and day-out to solidify the company’s position as the premier partner for location-based data. I work with the amazing team here to develop our emerging technology, craft breakthrough initiatives and drive continual growth. My road to SITO involved more than thirty…

Social Proof Platform, Fomo Launches Enterprise Light Offering

Service Announces Pay-as-You-Go Package for Larger Online Sellers Fomo is proud to launch Enterprise Light, an expanded but custom offering of their core SMB product for medium and large enterprises. Some of the Enterprise Light features include A/B testing, objective tracking, machine learning based conversion optimization and dedicated technical support. In discussing the new plan with pilot clients, Fomo founder Ryan Kulp said, "We're eager to amplify trust rates for larger online retailers who historically struggle…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones

Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can Strengthen Their E-Commerce Channels and Satisfy Customers Original MarTech Insights from the Week Gone By Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies. We find out more! Five Steps to Make…