Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

Dreamforce TechBytes with Mike Fitzmaurice, VP, Workflow Technology at Nintex

Mike Fitzmaurice VP, Workflow Technology at Nintex Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Mike Fitzmaurice, VP, Workflow Technology, Nintex, to see how he views the event.MTS: What’s the biggest attraction for you at Dreamforce 2017? Mike Fitzmaurice: Every year, the biggest attraction for me is definitely the community. We are always…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Dreamforce TechBytes with Ed King, CEO, Openprise

Ed King Founder & CEO - Openprise Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Openprise CEO Ed King about CX and his expectations from Dreamfrorce.MTS: What tops your agenda at Dreamforce 2017? Ed King:Lead and account scoring! Today at Dreamforce, Openprise is announcing new lead and account scoring capabilities. The reality is that most…

Dreamforce Techbytes with Joe Hyland, Chief Marketing Officer, ON24

Joe Hyland Chief Marketing Officer, ON24 Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. In this iteration, On24's Joe Hyland tells what he expects from this event.MTS: What attracts you to Dreamforce 2017? Who are you following at the event? Joe: Any CMO who says he isn’t thinking about making their sales counterpart happy should probably start sending out…

Interview with Alberto Sutton, SVP, Marketing, Onvia

"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the exposure to data, patterns and events." On Marketing Technology MTS: Tell us a little bit about your role at Onvia and how you got here? I joined Onvia as Senior Vice President of Marketing in February 2016. I was attracted by the company's unique position to resolve the friction in the…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

TechBytes with Andrew Toner, CTO, Amplero

Andrew Toner CTO, Amplero Marketers are beginning to amplify their efforts around building optimized customer lifetime value (CLV). What was humanly impossible for marketers to achieve for the most part of the decade is now within their grasp, thanks to the proliferation of Artificial Intelligence (AI). We chatted with Andrew Toner, Chief Technology Officer at Amplero, to know how marketers could derive better ROI from their data and analytics if they are AI-enabled and not AI-driven.MTS: Why do marketers feel that they…

Chief Media Transforms Programmatic TV Buying With New Advanced Audience Targeting for Linear TV

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™ Chief Media, a leading direct response marketing agency, announced new technology innovations that provide marketers with robust programmatic TV ad solutions and strategic media buying powered by first-party audience data. Through a strategic alliance with Futures Media, Chief Media empowers its clients with its Television Trader Terminal (T3 Technology), the first technology built…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

More Than Half of Smartphone Users Stream Video Content on Their Device

Usage of TV-connected Devices Is Also On The Rise, As More Consumers Stream Content At Home And On The Go, According To NPD According to global information provider, The NPD Group, 57 percent of all US smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively. Streaming video is the number one driver of cellular and Wi-Fi data consumption on mobile and fixed networks, accounting for 78 percent of…

Wibbitz Raises $20 Million Series-C To Advance AI-Powered Video Creation Platform

Investment Follows A Period Of Rapid Growth For Wibbitz With A 400 Percent YoY Increase In Revenue Expected In 2017 Wibbitz, the leading AI-powered video creation platform, announced it has raised $20 million in Series-C funding. Bertelsmann Digital Media Investments (BDMI), led the round with participation from The Weather Channel television network, The Associated Press, TF1 Group, and existing investors including NantMobile, lool Ventures, and Horizons Ventures. Wibbitz is continuing its global expansion,…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Mindmatrix Marketing Automation Software Introduces ‘Hotspots’

Users Can Now Create Interactive, Attention-Grabbing Banners And Images With Hotspots In The Marketing Automation Software Platform Mindmatrix marketing automation software’s new feature allows users to take their web-based marketing and sales assets to the next level by adding hotspots to the banners and images used in them. The hotspotted banners and images can then be folded into internal playbooks, a partner portal welcome page, channel, sales or marketing dashboards or even made a part of an external web asset (using a…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

WPP and Sitecore Launch Global Partnership

World-Class Digital Solutions At Scale Will Reduce Marketing Complexity And Produce Greater Return On Investment WPP, the world's largest communications services group, and Sitecore, the global leader in experience management software,  announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP's existing Sitecore partners  -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman  –  and creates a single team to work with Sitecore's product, sales, and support…