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MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at Lola.com? I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

MarTech Interview with Gurman Hundal, CEO at MiQ

"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." Tell us about your role and journey into Marketing Technology. What inspired you to start at MiQ? MiQ (formerly known as Media IQ) officially launched in 2010. Leading up to MiQ’s launch, Lee Puri, Co-Founder, and I worked together at a boutique Digital Advertising network (he was my boss) where we learned the ins and outs of the industry. Most importantly, we gained early exposure to the Digital Advertising…

The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Share a Coke, Report a Story- It’s All in the Localism of Video

All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we are technologically connected to services more than ever, but the “digital-ness” of our existence has left us indeed, connected, but yearning for more authentic interaction that centers around our real community and a true human experience. Shulman adeptly adds that as any brand forms a marketing strategy, they should understand that their…

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the Retail Giant A new study released by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. The company’s latest Future Shopper report takes an in-depth  look at the current commerce landscape through the lens of the modern shopping journey and found that while Amazon attracts more…

RetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to School

RetailMeNot predicts that more than 250 retailers will participate in Prime Day-related promotions in 2019, a 30% year-over-year growth Prime Day marks the kickoff to the back-to-school shopping season, and RetailMeNot data indicates shoppers are hunting for the best deals earlier than ever. Now in its anticipated fifth year, Prime Day has morphed into something bigger than just a big sales day for Amazon: It has become a new holiday for the retail industry with deals and offers from several hundred retailers who are also…

Independent Research Firm Reports Partnerships Are Critical to Business Growth Study Confirms Companies With Mature Partnership Programs…

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at Impact Growth in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as…

Kinetica Brings on Strategic Asia-Pacific Leadership in Response to Strong Market Demand

Newly Appointed Senior Executive to Further Growth in Asia-Pacific Region Kinetica, the Active Analytics Platform for the Extreme Data Economy, announced the appointment of Stuart Fisher as President, Asia Pacific today. This strategic hire reflects the company’s continued sales growth and significant momentum in the region. “Businesses across Asia Pacific are racing to leverage data as a core asset to create greater value and a better customer experience” “Kinetica continues to accelerate, with yet another year of…

Loyalty Programs in an Omnichannel World

More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all channels—web, mobile, and within a physical store – and they want the perks of their loyalty programs no matter the shopping experience they choose. A recent survey from Boston Retail Partners found that 87 percent of consumers are interested in a personalized and consistent experience across channels. By now, most retailers and brands are on board with loyalty programs and even have a…

Unravel Data Announces Partner Program and New Executive Hire to Meet Demand for Cloud Migration and Data Operations Initiatives

Unravel Partner Ecosystem Encompasses an Expansive Network of Innovators to Help Businesses Optimize Their Data Systems and Future-Proof Cloud Migration Strategies Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced the Unravel Partner Program, which brings together world-leading technology innovators that support Unravel’s mission to radically simplify the way businesses optimize the…

MarTech Interview with Jonathan Lacoste, Co-Founder and CEO at Jebbit

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

Visa to Acquire Rambus Payments Portfolio

Visa Will Expand Enhanced Security Benefits of Tokenization Beyond Visa Cards to Any Type of Transaction, Including Domestic Card Networks, Account-Based and Real-Time Payments Systems Visa announced it has signed a definitive agreement to acquire the token services and ticketing businesses, formerly Bell ID and Ecebs LTD, from Rambus, a premier silicon IP and chip provider dedicated to delivering data faster and safer. The combination of Visa’s network tokenization capabilities with the local and account tokenization…

LiveRamp Alum and AppNexus Executive Join Narrative I/O Board of Directors

Narrative I/O Inc., a software company radically simplifying the distribution and acquisition of data, announced the appointment Ryan Christensen, senior vice president of platform product at Xandr, parent company of AppNexus, and David Yaffe, co-founder of Arbor and former chief operating officer at LiveRamp, to its board of directors. "On behalf of Narrative and the board of directors, I am pleased to welcome Ryan and David to the board," said Nick Jordan, founder and chief executive officer of Narrative I/O. "Both Ryan…

PAN Communications Partners with Heinz Marketing for the Agency’s 6th Annual Content Fitness Report

Findings Show Nearly 70 Percent of Marketers Lack Confidence in Content Measurement PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its sixth annual Content Fitness Report. Each year, PAN surveys 100+ marketers on their content marketing challenges and pain points to evaluate specific trends and uncover actionable insights for the year ahead. The report continues to serve as a strategic guide for the agency’s customers and as a model for B2B marketers seeking advice…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

Tellius Partners with Google Cloud to Provide Enterprises with Multi-Cloud Augmented Analytics

Breakthrough AI-Powered Analytics is Certified to Run on Google Cloud Platform and Accelerates New Value from Complex Data for GCP Customers Tellius, a leading provider of AI-powered augmented analytics software, announced the company has joined the Google Cloud Partner Program. Through the partnership, the Tellius Search and AI-Powered Analytics platform is certified to run on the Google Cloud Platform (GCP). Customers deploying on public clouds now have extended multi-cloud support to run Tellius on the Google Cloud…