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TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

LeadX AS Launches LeadX 2.0 Enriched With Premium Features to Disrupt Lead Generation Market through Better Collaboration and Salesforce…

LeadX AS; announced that they are releasing LeadX 2.0, with premium features like multi-organization, Salesforce Integration, Simplification of posting leads, Digital Bell for notification and Pulse - An analytical dashboard. A mobile first platform, LeadX helps organizations share and process leads across organizational silos. Ensure warm introductions to customers and drive revenues. This allows organizations to create maximum synergy with their network of stakeholders by leveraging employee lead generation. LeadX’s own…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Phunware Appoints Former T. Rowe Price CEO Todd Ruppert to Advisory Board

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the appointment of Todd Ruppert to its Advisory Board. “It’s critical for any public company to have strong, experienced financial leadership around the table,” said Blythe Masters, Board Member and Chair of the Audit Committee of Phunware. “We’re thrilled to welcome someone of Todd Ruppert’s stature to the Phunware team.” Marketing Technology News: Rocketrip names…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Domo Launches its Next Generation Appstore Including Third-Party Data Catalog from AWS Data Exchange

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Tips for 2020: Reshape Physical Stores for the Digital Age

There is little doubt that every retailer needs to be considering some kind of transformation. The UK just suffered its worst year for retail sales by some measures and the industry has been in a state of rapid evolution for years. For retailers, like H&M, with large, physical footprints, leveraging a brick-and-mortar network to better serve customers makes a lot of sense. Consumers expect to be able to buy and return items on multiple channels. They want to be able to buy what they want when they want to and on the…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

Databook Secures $5 Million Seed Funding from Threshold Ventures

"Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook's Board. The funding will be used to scale Databook's product and go-to-market teams to tackle the customer intelligence market, projected by MarketWatch at $5 billion by 2022.…

Aragon Research Names Seismic a “Leader” in the Globe for Sales Enablement Platforms for Fourth Consecutive Year

Evaluation Based on Completeness of Strategy and Performance Seismic, the market leader for sales and marketing enablement platforms, announced Aragon Research, Inc. has named Seismic a "Leader" in the Globe for Sales Enablement Platforms, 2020. This is the fourth consecutive year Seismic has been named a "Leader." The report notes Seismic's strengths in content management, discoverability, analytics, and automation, along with the company's customer success initiatives and current installed base. The Globe for Sales…

Medallia Recognized as Most Advanced Employee Experience Platform in Guiding Analytics

New Report from RedThread Research Acknowledges Medallia’s Leadership in Signal Aggregation and Continuous Listening for a Complete View of EX Medallia, Inc., the global leader in experience management, announced it has been recognized as the most advanced employee experience platform in the guiding analytics category of the People Analytics Technology report by renowned research firm, RedThread Research. Marketing Technology News: Intuiface Unveils BrightSign Support Medallia’s placement is a result of the breadth…

Clipchamp Raises $9 Million in Series a to Empower the World’s Creatives With Its Next-Generation Video Creation Platform

Lead investor, Tola Capital, backs Clipchamp as the company launches US presence  Global video creation platform Clipchamp, Inc. announced it has raised $9 million in a Series A funding round to deliver on its vision of making the creation of beautiful video content accessible to creatives and enterprises. Originally founded in Australia, Clipchamp also announced the company has reincorporated in the United States, with its headquarters remaining in Brisbane, Australia. The Series A funding round was led by Tola Capital …

ChannelAdvisor Announces New Strategic Partnership with ShipStation

Leading SaaS companies align capabilities to help small businesses gain a competitive edge through cost-efficient shipping and seamless marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced a strategic partnership with ShipStation to bring to market ChannelAdvisor Starter Edition, a new, simplified version of its e-commerce platform. ShipStation, a world leading web-based e-commerce shipping solution,…

Artificial Solutions and Blue Prism Partner to Add Conversational AI to Business Automations

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is partnering with Blue Prism as part of the company's Technology Alliance Program (TAP) to enable enterprises to easily add advanced conversational interfaces to their business automations. Blue Prism's Robotic Process Automation (RPA) technology is revolutionizing the corporate digital transformation journey by allowing enterprises to be more agile and cost effective using autonomous Digital Workers (software robots)…

Kantar Announce Appointment of Adam Crozier as Chairman

Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands. Marketing Technology News: Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning…

Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform

Tapad's digital identity resolution offering enables Gimbal's platform to provide expanded insights for campaign optimization to U.S. brand and agency clients Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival. Marketing Technology News: Plannuh Raises $4…

How Document Automation Benefits Revenue Enablement

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales Enablement (communications, training, and coaching) and extends it to the entire go-to-market organization. Revenue enablement, however, goes one step further, extending the powerful aspects of Sales enablement to focus on collaboration and alignment, process improvement and data-informed…