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Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Grow.com Raises $16 Million Series B to Help SMBs Win with Data

Grow.com, the reporting and analytics dashboard solution, announced that it has closed a $16M Series B round of funding by institutional investors led by Toba Capital. To date, Grow has secured $26M in total funding from investors. Series B investors included Toba Capital, Peterson Ventures, Pelion Venture Partners, Kickstart Seed Fund, and HubSpot. The Series B investment will help to fuel the company's growth to create the #1 business intelligence tool for SMBs and non-technical users by expanding sales…

Wylei Appoints J&J Veteran Denice Torres to Board of Directors

Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader, with a strong background in digital marketing and executive management. “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award-winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…

Game-Changing Startups Recognized at RILA’s Retail CEO Forum

Three Companies Spurring the Future of Retail Showcase Technologies for Industry's Most Recognized CEOs The Retail Industry Leaders Association (RILA), the trade association for America's most recognized and innovative retailers, today announced the winners of the (R)Tech Retail CEO Innovation Awards. The three winners, IamBot, Multifold, and Persado, selected by RILA's Board of Directors, the CEOs and heads of innovation for America's largest retail brands, were featured in a showcase at RILA's Retail CEO Forum this week…

Showcasing Marketing Innovation Matters and Top Trends to Watch in 2018

The 2nd "Leaders in Tech" Digital Marketing Innovation Forum was hosted in New York City on January 20th. Dedicated to bringing together marketing professionals from all ends of the U.S and China, the conference hosted a diverse collective of creative discussion and aided in building meaningful network growth through: Discussing the latest in cutting-edge MarTech tools that marketers can leverage Exchanging innovative strategies from advertisers, publishers and agencies Leaders in Tech(LIT) is an organization…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

To Accelerate Growth, NetElixir Expands C-Suite by Appointing Paul Wilson to New CGO Role

Apart From Wilson, Company Also Hires CTO to Head up New Product Innovation Lab Retail search marketing company NetElixir is embarking on an aggressive growth phase for 2018. To spearhead growth, NetElixir has expanded its C-Suite with digital marketing veteran Paul Wilson, who is taking on the role of Chief Growth Officer. The company has also hired a Chief Technology Officer to lead a new Product Innovation Lab in Hyderabad, India. In this newly created role, Wilson will oversee NetElixir’s revenue and lead…

Equals 3 Expands Lucy’s Toolkit to Help Marketers Derive Even More Value from Data

Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the beta launch of Lucy 2.0. Building off of Lucy’s initial success since launching in May of 2016, Equals 3 expanded her capabilities—adding automated workflow, predictive media modeling and more than 20 additional features and enhancements to help marketers derive value from their data more efficiently and effectively. Also Read:…

What Data Orchestration Solutions Mean for B2B and B2C Marketers

The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate critical marketing processes including things like onboarding data, cleansing and enriching that data, unifying field values across different systems, and delivering to key partners. Now that sounds bland and theoretical, and marketers tend to like things that are shiny. So why are…

Vizergy Enhances TargetingHub, Allowing Hotel Marketers to Deploy Smarter Marketing Campaigns

The game-changing platform that identifies your most profitable target prospects based on guest data and history using multiple interfaces TargetingHub expands the functionality of the Vizergy Marketing System (VMS) by allowing clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM's Watson Campaign Automation in one central platform. These interfaces allow customers to seamlessly analyze customer data, launch strategic marketing campaigns and measure results, all…

Evergage Acquires MyBuys to Heighten Cross-Channel Customer Experiences

Deal Accelerates Evergage’s Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage, announced the acquisition of MyBuys, a merchandising products business from digital advertising technology company, Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers – enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty and increase revenues. At the time of…

60% of Customer Success Teams Are Unaware of Critical Client Issues

Survey from Bolstra Identifies Disparate Data, Underutilized Technology Among Customer Success Teams Bolstra, an agile customer success platform for subscription service companies, today announces the results of a recent survey, “2018 Customer Success Team Maturity”. The survey includes findings from a sample of customer success teams across industries about their current states. Most notably, of customer success teams surveyed, more than 60 percent of respondents said they wouldn’t know about a critical customer issue…

ContentSquare Raises $42 Million Series B Led by US VC Canaan and Highland Europe

France-Based SaaS Digital Experience Insights Platform Secures Funding to Continue its Rapid Growth in Americas and Europe ContentSquare, a SaaS digital experience insights platform, has raised a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com. Highland Europe, a global investor in companies including Matchesfashion.com, WeTransfer and Photobox and a previous investor in the company also participated in the round, as did Eurazeo and H14.…

Lack of Data Integration and Exec Buy-In Is Risking CX ROI

Confirmit Research Reveals Critical Areas That Drive Customer Experience Success The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive buy-in top of the CX ‘wish list’ for 2018. The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programmes, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

SiriusDecisions 2017 B-to-B Buying Study Reveals Buyer Behavior and Preferences in Decision-Making Process

SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

Pega Research: Fears Notwithstanding, Executives Believe AI and Robotics Could Improve Workplace

Latest Pega Study Finds Teaming Machine Intelligence, AI and Robotics With Humans Can Help Organizations Embrace a New Era of Efficient and Meritocratic Workforces Organizations believe that pairing humans alongside machine intelligence, AI and Robotics will create a more effective, engaged, and meritocratic workforce, according to a new global study released by Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises. Read More: The Future of a Modern Workplace:…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…