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Snowflake Launches Rise of the Data Cloud Podcast With Insights From Data Leaders

Award-winning technology journalist, Steve Hamm interviews masters of data covering data innovation and industry-disruption Snowflake, the cloud data platform, announced the launch of Rise of the Data Cloud, a new podcast for data and business leaders that features insights from the cutting edge of data. The weekly podcast series kicks off, with the first episode available online and on Apple Podcasts, Spotify, and Simplecast. Rise of the Data Cloud is dedicated to unveiling business practices and the technology that…

Demandbase Named A Leader Among Account-Based Marketing Platforms

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. Marketing Technology News: Time to Rethink your CRM Advertising Strategy,…

Latest Version of the Optanix Platform Delivers New Capabilities for Unified Communications and Contact Center Deployments

New solution-specific features combine with core platform functionality to drive uptime and performance for real-time communications solutions Optanix, the leader in intelligent business service assurance, today announced version 6.0 of the Optanix Platform. This release features new capabilities for contact center, unified communications and data networks. Among the new solution-specific features included in Optanix Platform version 6.0 are the following: Expanded support for the latest versions of Cisco Unified…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Data Dynamics Introduces the Unified Unstructured Data Management Platform

Accelerating Enterprise Hybrid Cloud unstructured data management with Industry-Leading Capabilities for Metadata Analytics, File Content Analytics, File to Object Mobility, and Privacy Risk Classification Data Dynamics, the leader in hybrid cloud file management, today announced the release of Insight AnalytiX 1.1 and StorageX 8.2 as part of its new Unified Unstructured Data Management Platform. Insight AnalytiX is the newest addition to the Data Dynamics product family and delivers file content analytics plus remediation…

Roku Announces New Shopper Data Program Kroger Named Launch Partner

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join the program as the launch partner to build first-to-market targeting and attribution tools for streaming TV. A completion of the integration will give marketers…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Elixir Technologies Corporation is recognized as a 2020 Gartner Peer Insights Customers’ Choice for Customer Communications Management

Elixir Technologies Corporation, a leading provider of Customer Communications Management solutions, announced that they have been designated a Customers’ Choice vendor in the April 2020 Gartner Peer Insights ‘Voice of the Customer’: Customer Communications Management report. Gartner defines Customer Communications Management as “both a strategy and a market fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications.” Marketing Technology News: Payment…

AT&T Selects Salesforce to Accelerate its Customer Experience Vision

AT&T and Salesforce announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T’s broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered…

ActiveCampaign Announces Expanded Customer Experience Automation Mobile Functionality

With the release of one of its most requested mobile features, the ActiveCampaign mobile app has seen a 25% increase in usage in less than one month, with adoption expected to more than double by July ActiveCampaign, the leader in Customer Experience Automation (CXA), announces expanded mobile capabilities to ensure companies can grow their business at any time from anywhere in the world. Over 11K ActiveCampaign customers manage their most important core business functions across the entire customer lifecycle — all from…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Expert PPC Ads Agency Changing Customer Acquisition Game with Amazon DSP Service

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

Blackbaud Customers Around the World Rely on Technology to Support COVID-19 Research and Innovation

Higher education and healthcare institutions turn to Blackbaud solutions to power fundraisers for COVID-19 vaccines, lifesaving equipment Blackbaud, the world's leading cloud software company powering social good, is supporting key higher education and healthcare institutions around the world with the technology needed to effectively fundraise for COVID-19 research and essential equipment, including potential vaccine breakthroughs, low-cost ventilator production and methods to treat the virus and slow its spread.…

Leavemark Social App Launches First of Its Kind Ad-Free Data Storage and Social Media Hybrid

Leavemark Launches Social Platform to Allow Users to Archive Life’s Best to Share Today or in the Future Leavemark, an unparalleled ad-free data storage and social media hybrid app that enables users to archive life’s most important memories and documents, announced the app is available for download. Users can store and share information instantly or in the future through its time capsule or family tree functions. “We like to think of ourselves as a memory vault with added features,” stated Jason Morgese, CEO &…

Social Media Platform 2cents Dedicated to Protecting Privacy

While Silicon Valley tech giants abuse and sell the personal data of their users, 2cents does not. 2cents, a micro blogging platform, offers a responsible approach to social media by not abusing the privacy of its customers. 2cents believes in digital privacy, which encompasses information privacy, communication privacy and individual privacy. The company protects these privacies by pledging to never collect, package and sell any information that its members create. Marketing Technology News: Adapty Delivers First…

Voxco Survey Software Launches Free Website Satisfaction Tool for Businesses of All Sizes to Measure Customer Experience Online

Voxco survey software announced today the launch of a free website satisfaction survey tool for businesses of all sizes to measure customer experience online and gather insights from the voice of the customer. The tool is completely free to use and offers companies the ability to gather critical customer data in order to better understand; visitor intent, task completion, customer effort, customer satisfaction and net promoter scores. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

OpenText Recognized as Overall Leader in 2020 Aspire Customer Communications Management Leaderboard

OpenText is shaping the CCM market with strong cloud vision, focus on AI, and product innovations OpenText announced it has been recognized as an overall Leader in the 2020 Aspire Customer Communications Management (CCM) Leaderboard™ for the third year in a row. Positioned as an overall leader in the CCM market, OpenText Exstream is also recognized as a leader in Communications Composition, Business Automation and Omni-Channel Orchestration. The Aspire Leaderboard is an interactive tool that visualizes and ranks…