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CloudEngage Gives Agencies Unlimited Access to Their Advanced Personalization Suite with Launch of Agency Partnership Program

Qualified Agencies Gain Access to CloudEngage Advanced Personalization Tools Completely Free, in a New Partnership Initiative CloudEngage, the most intuitive suite of personalization tools on the market, has launched the CloudEngage Agency Partnership Program. The program launches and is open to qualified digital, marketing, advertising and design agencies. Agency partners will have the unprecedented opportunity to gain unlimited access to the entire CloudEngage ecosystem of innovative omnichannel personalization…

DataWeave Unveils Advanced SaaS-Based Competitive Intelligence Product Suite

DataWeave's AI-Powered Data Aggregation and Analysis Platform Harnesses Billions of Data Points from Diverse Web Sources DataWeave, a provider of Competitive Intelligence as a Service, announced the launch of a powerful new version of its SaaS-based competitive intelligence product suite that helps retailers and consumer brands leverage public data on the Web to make smarter decisions and compete profitably. "Since our inception, we have led the large-scale transformation of how enterprises consume and derive…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Nimble Launches Mobile 3.0 CRM, A Powerful Contact Relationship And Pipeline Manager for Office 365, G-Suite

Build Relationships, Manage Deals and Grow Your Business The Nimble Way to Connect, Engage, Nurture and Close Customers While Mobile Contact relationship management leader Nimble released Nimble CRM Mobile 3.0, a social sales and marketing CRM and pipeline manager for mobile teams and professionals.  Nimble’s mobile CRM unifies contacts from mobile, cloud-based and desktop records into a unified relationship manager; delivers sales intelligence and detailed dossiers about people attending upcoming meetings; and enables…

To Accelerate Growth, NetElixir Expands C-Suite by Appointing Paul Wilson to New CGO Role

Apart From Wilson, Company Also Hires CTO to Head up New Product Innovation Lab Retail search marketing company NetElixir is embarking on an aggressive growth phase for 2018. To spearhead growth, NetElixir has expanded its C-Suite with digital marketing veteran Paul Wilson, who is taking on the role of Chief Growth Officer. The company has also hired a Chief Technology Officer to lead a new Product Innovation Lab in Hyderabad, India. In this newly created role, Wilson will oversee NetElixir’s revenue and lead…

Scheduling and Publishing on Instagram is Now Easier with Hootsuite

Hootsuite Has Announced That the Newly Available Features for Publishing on Instagram Would Roll out on 31 January for All Hootsuite Customers That Operate a Registered Instagram Business Profile Leading social media management platform, Hootsuite, has announced a deeper integration with Instagram. With this integration, the Hootsuite customers can perform direct scheduling and publishing on Instagram through the Hootsuite dashboard. In an official blog, Hoostuite has announced that the newly available features roll…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…

Leader Grupo Martí Deploys Suite of Oracle Retail Technology, Improving Customer Experience

A Leading Provider of Sporting Goods in Mexico Gains Single View of Inventory and Operations Oracle announced that a leading provider of sporting goods in Mexico, Grupo Martí has deployed Oracle Retail technology to make goods available to consumers in stores faster. As part of their implementation project, Grupo Martí has implemented Oracle Retail Merchandise operations management suite, Oracle Retail Store Inventory Management and Oracle Retail Allocation. With Oracle Retail at the core, Grupo Martí can enhance…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…

How B2B Marketers Can Prove Their Effectiveness to the C-Suite

Business-to-business (B2B) marketers are under constant pressure to prove the impact of their investments to the C-Suite. When an organization’s sales are slumping and spending needs to be cut, marketing has historically been an easy target. But in more recent times, cuts to the marketing department have become a harder decision to make – especially when marketing and advertising efforts can be directly tied to business results and, more specifically, sales success and profitability. The more that marketers can prove…

TechBytes with Rich Meiklejohn, General Manager, Asia Pacific, Hootsuite

Rich Meiklejohn General Manager, Asia Pacific, Hootsuite Social selling is a trend that many brands have adopted in the last few years. Hootsuite's Amplify for selling helps marketers achieve this and calibrate their campaigns. We spoke to Rich Meiklejohn, GM, Asia-Pacific, Hootsuite to figure out the latest trends in this space.MTS: Who are your target customers for "Amplify for Selling''? Will this be available to all global users? Rich Meiklejohn: Amplify for Selling was created to be used by both salespeople and…

Informa Engage Launches Suite of Account-Based Marketing Capabilities

Combines Global First-Party Database of 30+ Million Business Users with Vertical Content Informa Engage, the global leader in marketing services, launched a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data segments from its first-party database, Informa Engage uses behavioral data at each stage of the buying journey to understand its user's needs and provide marketers with targeted prospects. "Our ABM…

Report finds C-Suite’s Use Of Social Media Is On The Rise

Study Sheds Light On Executive Social Media Use; Trump Tweets Have Little Impact Social media use among C-Suite executives is on the rise, with 66 percent reporting they use social media professionally, and 70 percent of those saying they regularly create and share original content. That means the so-called "lurker" ratio among socially active executives (just 25 percent) is opposite of that found among the general population (around 75 percent), a new study reveals. Interestingly, Chief Executive Donald Trump's …

Oracle NetSuite Expands Middle East Operations

Cloud Leader Offers Support For New VAT, Adds Dedicated Sales Team And Strengthens Partner Ecosystem To Meet Growing Demand For Cloud ERP In Region Oracle NetSuite, one of the world's leading providers of cloud-based omnichannel commerce software suites, announced the expansion of operations in the Middle East to meet the increasing demand for cloud ERP in the market. With the support of Oracle's global resources, NetSuite added a dedicated sales team with new leadership; new solution provider partners to strengthen…

Oracle NetSuite Helps Shiftgig Make the Future of Work a Reality

Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that Shiftgig, the mobile technology platform that connects businesses with high-quality, vetted hourly workers on demand, has streamlined its business with NetSuite OneWorld. Since going live on NetSuite OneWorld in 2015, Shiftgig has been able to manage its mission-critical business processes including financials with advanced billing…