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Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Heartbeat Acquires Influencer Commerce Company, Iconery

Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands' presence moving forward. Heartbeat's mission is to harness the voices of real people sharing about brands they love. Through their platform and mobile app, Heartbeat provides brands with access to over 200,000 consumers to…

Influencer Platform Vamp Makes Waves in Indonesia

Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sharing their authentic experiences with the phone, highlighting its key features. The average engagement rate was over 28%, well above the…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

How to Leverage Snapchat for Guaranteed from your Event Marketing Efforts

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

Why Marketers Favor Press Release to Amplify their Content Marketing Reach

GoodFirms Survey Spotlights on the Advanced Link Building Tactics Leveraged by Digital Marketing Experts to Earn Backlinks and to Maintain Overall Growth of Websites GoodFirms has revealed research on most effectual link building strategies that can be a great help for the busy marketers and for the entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and many more. Link building is crucial for online growth, so GoodFirms endeavored and performed a…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

Take Your Marketing Automation Further with AI

It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking Marketing Automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster Marketing Automation efforts through personalized interactions. Your business can benefit from a multitude of fronts by…

Acorn International Launches Influencer Development Business as part of Pivot from Prior Dominance in Direct-to-Consumer in TV Media to…

Acorn International announced that it has launched its local Chinese influencer facilitator business, called A-KOL (standing for "Acorn Key Opinion Leader", with a key opinion leader being equivalent to a social media "influencer" in other parts of the world). A-KOL is initially established to support other parts of Acorn's broader business, such as Acorn Streaming, which monetizes digital content, and Acorn Products, which houses Acorn's e-commerce business. A-KOL is distinct from Acorn's core social media management…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

HYPR Announces Major Upgrade to its Influencer Search Index

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Veritas Appoints Todd Forsythe as Chief Marketing Officer

Dell EMC and Pure Storage Veteran Strengthens Veritas' Leadership Team  Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage, announced the appointment of Todd Forsythe as chief marketing officer. "Todd's experience across cloud, software, hardware and services will help us accelerate our growth and reach new customers and partners," said Greg Hughes, chief executive officer, Veritas. Forsythe is an accomplished marketing executive with over 25 years of experience. He…

InfluencerDB Releases Highly Requested Campaigns Feature

Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners   InfluencerDB, a global influencer marketing software with clients including Mercedes Benz, Lufthansa, Loreal and more, announced the addition of a new feature aptly called the Campaigns feature. The Campaigns feature allows brands to manage and analyze their influencer marketing campaigns from beginning to end within the software, providing an overview of all active and completed campaigns. The…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…