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Teradata and Deutsche Telekom Strike Strategic Partnership to Make German SMBs More Successful Through Data, Analytics

Teradata Becomes Deutsche Telekom’s Central Partner for Providing Data Analytics to Customers, Teradata Vantage Is Added into Deutsche Telekom’s Portfolio of It Solutions for Smbs, Deutsche Telekom Develops the “Digital Sales Assistant” Teradata, the cloud analytics company delivering Pervasive Data Intelligence, and Deutsche Telekom, announced a strategic partnership at Digital X in Germany, where Oliver Ratzesberger, President and CEO at Teradata, and Hagen Rickmann, Director Business Customers at Telekom Deutschland,…

Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future. One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Why It’s Time to Open up to Consumers About Where Their Data Goes

Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without giving up some personal information. We tell our smartphones, laptops, and wearables more and more about who we are, where we are and what we’re doing. This data “footprint” is the lifeblood of many digital services that we have come to rely on, underpinning everything from social media…

Absolutdata and SafeGraph Form a Strategic Alliance to Strengthen Data-Driven Decision Making with Enhanced AI Models

SafeGraph’s Places Location Data Integrated with Absolutdata’s NAVIK AI Platform Supercharges Data-Driven Decision Making for CPG, Retail, Hospitality and Foodservice clients Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced a strategic alliance with SafeGraph, a data-focused company that powers innovation by providing open access to geospatial data. With SafeGraph’s analytics-ready data integrated into Absolutdata’s NAVIK AI…

Top Tips on How to Build Brand Loyalty by Being Data Transparent

Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap ‘OK’ or tick the box marked ‘Agree’, they’re handing over data about themselves, their social lives, their media usage, their shopping habits, and even their precise location. But at the back of their minds, they still harbor concerns about it – mainly because it’s not clear how much data…

SmartSoft Integrates Digital Element’s IP Geolocation Technology to Bolster Fraud-Prevention and Anti-Money Laundering Solutions in Latin…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the…

harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product to link an organization’s internal staff conversations and external communications in Office 365, by intelligently connecting emails, documents, and Microsoft Teams conversations. Teams is the fastest growing business app in Microsoft history. A recent survey commissioned by harmon.ie found that out of almost 400 respondents, more than 50% use Microsoft Teams more than half of…

Data Lineage Company MANTA Welcomes Two New Top Executives

Tech company MANTA is proud to announce two new top-level executives: Ernie Ostic as SVP of Products and Reagan Evans as SVP of Revenue. MANTA provides top US banks and other Fortune 1000 companies with a unified platform to comprehend and leverage the flow of information (lineage) in their IT systems. Both Ernie and Reagan are joining the management team to accelerate MANTA's expansion in the US and worldwide. MANTA Unified Lineage Platform Ernie Ostic is joining as Senior Vice President of Products…

SRAX Partners with ZAP, One of the Largest Loyalty Programs in the Philippines, to Integrate Point-of-Sale Data with BIGtoken

BIGtoken Will Ingest Point-Of-Sale Data from Millions of ZAP Users to Increase Accessible Data for Advertisers SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with ZAPGroup Inc., one of the largest point-of-sale (POS) retail loyalty programs based in the Philippines. Through the co-marketing partnership, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP. Users who join both platforms and agree to share…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

DAX US Exclusively Partners with Frequency To Offer Data-Driven Dynamic Audio Advertising

DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s…

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…

Global Data and Insights Summit: The Top 3 Presentations for Advertisers

A key question for any (every!) brand, is how well do you know your audience and how can you get to know it better? In this respect, the advertising and the insights industries go hand in hand and this year’s ESOMAR Global Data and Insights Summit brought to the stage new innovative examples of how this long-lasting collaboration can offer tangible results to brands within the ad industry. Edinburgh was where two key figures in the Scottish Enlightenment – Adam Smith & David Hume – first held their series of very…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

Uberall and Trustpilot Unveil Integration to Make it Easier for Businesses to Manage Customer Reviews Across Multiple Locations

Trustpilot customers which also use Uberall can now manage & respond to feedback for every location directly through Uberall’s all-in-one location marketing platform Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, announced a new integration with Trustpilot, the leading independent review platform for companies to build trust with consumers. Clients which currently use Trustpilot and Uberall can now manage and respond to Trustpilot’s new…

Metadata.io Autonomous Marketing Alleviates the Human Bottleneck in B2B Marketing Operations

Customization features enhance Metadata customer experience, allowing marketers to easily view and segment the data that is most important to their marketing goals Metadata.io, the AI-powered marketing operations platform, announced its latest platform capabilities for B2B marketers. The new product release includes enhanced customization, notification, and UI/UX advancements. Each addition enhances the platform experience and adds new autonomous features for B2B marketers looking to amplify campaign execution beyond the…

Mixpanel Announces €100M Ambitious, 10-Year European Expansion Plan Including a Data Residency Program

Mixpanel Is Doubling down on Its European Expansion Commitment with a €100M Plan Including Three New European Offices and a Data Residency Program Mixpanel, the world's leading user behavior analytics platform, announces its continued European expansion, following a strong year of growth in Europe. The keystone of this strategic plan will include a new European headquarters office in Barcelona, Spain, that will house 60-70 new employees focused on localized sales, support, marketing, partnerships, accounting, and…

How Can Location Analytics Help Retailers to Boost Sales?

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of their latest location analytics engagement for an organic food retailer. This success story analyzes the factors that enabled the client to assess the business potential for existing and potential stores to set an internal business target. #Locationanalytics in the retail sector is indeed the silver bullet for retailers looking at gaining a leading edge in the…