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Customers Are Changing, So Should Marketing

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

Scibids Technology Expands into U.S.

Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced today the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately. With Scibids, campaign managers leverage the most granular…

Portland-Based Content Marketing Firm Offers Free SEO Content Writing to Black-Owned Businesses Impacted by COVID-19

Portland and the rest of the nation continue to reel following the one-two punch of a global pandemic, and an ongoing crisis of racial injustice Studies show black Americans are at a higher risk for both health and economic challenges due to the COVID-19 pandemic Portland SEO Growth wants to help black-owned businesses recover and move forward with free SEO content marketing Our country and our community are in crisis. While stay-at-home restrictions are being lifted and businesses slowly reopen following the peak of…

Studio45 Now Offering Digital Marketing Services in Dubai

Studio45 – the best SEO company in India –has stepped ahead to cater to Dubai businesses. Times are tough, not only for humans but for the economy too. It has affected many sectors of the economy worldwide, indicating a staggering recession. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience Studio45 has taken initiative to help businesses with SEO services in India as well as Dubai during this tough time. "After getting featured in TIMES OF …

SharpSpring Adds SaaS Industry Veteran Chip House as Chief Marketing Officer

Former Salesforce Marketing Cloud Executive Brings More Than Two Decades Of Experience To The Growing SaaS Company SharpSpring, Inc., a leading cloud-based marketing and sales automation platform, today announced that Software-as-a-Service (SaaS) industry veteran Chip House joined the company as Chief Marketing Officer (CMO) beginning in May 2020. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience A well-known executive in the email marketing…

Abstrakt Marketing Group Honored with Six Awards for Creativity in Innovation

Abstrakt Marketing Group, a St. Louis-based B2B lead generation company that offers inbound, outbound, and creative marketing services, has been named a double winner in the 18th Annual American Business Awards, the 41st Annual Telly Awards, and the 26th Annual Communicator Awards. Marketing Technology News: Gap Inc. Taps DEG as Its Global Email Agency of Record Abstrakt Marketing Group is honored to announce they have been recognized with a series of awards from world-wide and nation-wide sources for their engaging…

Adwerx Helps Industry Elite Grow their Business With Proven Technology, Launches the Top Producer Platform

Leading provider of automated digital advertising for real estate, mortgage and other verticals brings customized advertising solutions to prominent professionals Adwerx, preferred digital advertising platform to over 25% of the top real estate brokerage firms and over 15% of the top mortgage originators in the U.S., announces the Top Producer Platform, a solution designed specifically with leading professionals in mind to increase their productivity and scale efficiency. The new service gives clients a customized,…

ArchiveSocial Continues Momentous Growth with Appointment of New Finance and Marketing Heads

ArchiveSocial, the leading provider of social media archiving software for government entities, law enforcement agencies and K-12 school districts, recently welcomed two key additions to their Senior Leadership Team - Lyle Henderson as Head of Finance, and Nancy Vodicka as Head of Marketing. The appointment of Henderson and Vodicka is part of a broader initiative by ArchiveSocial to focus on growth in new markets and continued product demand. "In a world demanding transparency, our mission, to empower and protect open…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

1ST CENTRAL Selects Shift Technology to Spot Potential Fraud in the Claims and Application Process

UK Motor Insurer Views Fraud Mitigation as Benefiting Honest Policyholders Shift Technology, a provider of AI-native fraud detection and claims automation solutions for the global insurance industry, announced that 1ST CENTRAL, a leading UK-based motor insurance provider has selected the company to support its fraud detection initiatives. As a result, 1ST CENTRAL will deploy Force, Shift's fraud detection solution, to uncover and identify suspicious behaviors in both the insurer's application and claims processes.…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

New Study Finds Evolving Customer Expectations, Ineffective CX Toolsets Drive Adoption of Visual Engagement Technology

LogMeIn today announced the results of a new global commissioned study conducted by Forrester Consulting that explores how businesses are leveraging visual engagement technology to create a more personal, trustworthy and secure customer experience (CX). The study, Evolving Customer Expectations Drive Adoption of Visual Engagement Tools: How Visual Engagement Technology Can Solve Top CX Priorities in an Increasingly Remote World, surveyed 300 respondents at the manager level or higher in customer experience/support,…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

Demandbase Named A Leader Among Account-Based Marketing Platforms

Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization Demandbase, the leader in Account-Based Marketing (ABM), announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not…

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

Valor Digital Announces New Breed of Digital Marketing Partner Aimed at Strengthening & Streamlining In-House Brand

At launch, Valor Digital introduces major industry partnerships and leadership, global expertise Valor Digital, a new breed of digital marketing partner, announced its official launch and major industry partners. Valor is a company that calls itself a digital agent, acting as an extension of its clients' internal marketing teams. Valor empowers brands, and agencies, with customizable tools, strategies and industry leading expertise, allowing them to maintain control over their digital marketing execution and vendors. As…

eResonate Media Enters Agreement to Acquire Innovative Live-Streaming Technology from Livit Media

eResonate Media Corporation announced that it has entered into a definitive asset purchase agreement to acquire the technology and other assets from six-year old live-streaming technology company Livit Media. Upon closing of the transaction, Livit founder Adam Blazer will join eResonate as its Chief Experience Officer and as a member of eResonate’s Board of Directors. In April 2019, eResonate entered into an exclusive license agreement with Livit for its live-streaming technology specific to certain live-music performances.…