XUMO’s Streaming Viewership Measured for Nielsen’s Digital Content Ratings

Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. Nielsen's Digital Content Ratings – a core component of Nielsen's Total Audience Measurement framework – provides an up-to-the-minute measurement of audience segments across digital content types and major devices using metrics…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Adestra Wins Silver in 2018 Stevie Awards for Sales & Customer Service

Global Martech Leader Adestra Is Two-Time Winner of Stevie Awards Adestra, a leading provider of innovative email marketing technology, has been named a Silver Award winner in the 12th annual Stevie Awards for Sales & Customer Service. Adestra is now a two-time winner of the Stevie Awards' Customer Service Department of the Year in the subcategory of All Other Industries, 100 or More Employees. The awards were presented during a gala banquet on Friday, February 23 at Caesars Palace in Las Vegas, with more than 650…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, has announced it has extended its strategic partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers highly accurate, up-to-date viewing data from millions of smart TVs, through 2021.…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…