The Wild Releases Oculus Quest Support, Opening The Door To Team-Wide VR Collaboration For Architecture and Design

The Wild launched support for Oculus Quest, adding Facebook's newest standalone virtual reality headset to its growing list of supported devices. The Wild is a VR/AR collaboration platform that allows architects and design teams to experience their work together at human scale, in real time, from anywhere in the world. Oculus Quest is the first all-in-one VR headset to hit the enterprise market. With this latest offering from The Wild, immersive collaboration is easier and more accessible than ever. The Wild's mission…

Apollo 11 Landing: See it in TIME’s New Immersive AR VR App

In this week’s issue, TIME’s Jeffrey Kluger reports on the new space race to the moon for a cover story, tied to the 50th anniversary of the Apollo 11 moon landing, that features interviews with SpaceX’s Elon Musk and other key players in the race. Kluger writes: “Today, SpaceX is one of a handful of powerful players—starry-eyed billionaires and the world’s two richest ­countries—competing in a race to set up shop on the moon. In the 1960s, it was a two-party sprint between the U.S. and the Soviet Union to be the first to…

Pixvana Enhances XR Platform to Accelerate and Scale the Creation and Distribution of Enterprise Training

Release of SPIN Studio 2.0 and SPIN Studio Lite Empowers Enterprises and Creators with Unprecedented VR Functionality   Pixvana, a virtual reality solutions provider specializing in corporate learning and training, introduced SPIN Studio 2.0, bringing groundbreaking improvements to its industry-leading XR platform for creation, editing, and distribution. This release is purpose-built for learning and development teams looking to integrate immersive experiences into their curricula at scale. Coupled with SPIN Studio 2.0 is…

Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…

AI, Iot and Data Centers Were the Key Drivers of M&A Deals Over Last Two Years, Says GlobalData

Artificial intelligence (AI), the Internet of Things and data centers were the key drivers behind mergers and acquisition (M&A) activity over the last two years, according to GlobalData, a leading data and analytics company. IMAGE FOR PUBLICATION: Please click here for enlarged chart In 2018, the total transaction value of M&A deals announced in the global TMT sector reached $630bn, up 23% from 2017 and significantly ahead of other markets in both 2017 and 2018, according to GlobalData’s Deals Database.…

BBC World News Launches Personalisable Programme With Millions of Alternative Versions

BBC World News’ technology programme, Click, has developed the world’s first interactive factual programme using object-based media technology, allowing viewers to choose from hundreds of thousands of alternative versions.  A year in the making, Click’s 1000th episode, which launches on Friday (5th July), offers viewers the chance to personalise their experience by making decisions as they’re watching, and can even tailor content according to what it learns about them.  Viewers will be able to explore the world’s…

“Jump Start” for 5G Era is not Limited to Fast Speed, And China Mobile MIGU Aspires to Emerge as 5G+ UHD Ecosystem Booster

MWC 2019 officially closed the curtain in Shanghai. This was not only the first industry-wide event after 5G license is officially issued in China, but also a technology carnival with full coverage of the world's largest 5G network. Three major Chinese operators, domestic and international mainstream communication equipment manufacturers and headphone brands showcased their latest technologies and products. UHD will be such an industry that launches a thorough transformation in the wake of 5G Era, which is also closely…

AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T

Tell us about your role and the team/technology you handle in your current company. My primary role at CI&T is helping my team leverage advanced and emerging technologies in ways that will provide the most significant impact on our clients' businesses. Most of my team's focus is on the role that AI and Machine Learning will play in the future. We also validate other emerging technologies like Blockchain, Internet of Things (IoT), and Augmented Reality/Virtual Reality. How much have the Machine Learning-based…

Consumer Demand for Personalisation and Tech Advances Drives Innovation in Entertainment and Media Industry

Now it’s getting personal. According to PwC’s Global Entertainment & Media Outlook 2019–2023, consumers are embracing the expanding opportunities to enjoy media experiences tailored to their needs, and companies are designing offerings and business models to revolve around those personal preferences. In a fundamental shift, they’re leveraging data and usage patterns to pitch their products not at audiences of billions, but at billions of individuals. The result is an emerging world of media that’s more personal than…

Tech. 2019: Global Retail Tech Spending to Top $203 Billion This Year

Global retail technology spending will near $203.6 billion in 2019, according to new research conducted by Tech. a collaboration between Retail Week and World Retail Congress. The surge – an anticipated 3.6% leap from 2018 - comes as owners of physical stores strive to add an advanced digital dimension to offline shopping, among other priorities. The need to engage customers in new ways, while managing stock, operations and promotions more effectively and cost-efficiently, are also driving up international IT spending. A…

DXC Technology 600 Brings Great INDYCAR Racing, “Digital Fan Experience of the Future” to Texas Motor Speedway

As Indianapolis 500 Winner Simon Pagenaud Pilots Team Penske’s Dxc Technology Entry, Company Showcases Innovations That Provide an Immersive Fan Experience “a View Fans Have Never Seen Before” The digital fan experience of the future will be on display during the DXC Technology 600 INDYCAR race at the Texas Motor Speedway this Saturday, June 8. DXC Technology 600 INDYCAR race at Texas Motor Speedway Saturday June 8 features the digital fan experience of the future, with 2019 Indy 500 winner Simon Pagenaud driving DXC Team…

NexTech And LivePerson To Demo Conversational Commerce Platform Integrating AR With Messaging On Main Stage at AWE USA Conference May 31,…

Company to Present a New Use Case for Sentiment Analysis Capabilities Within Its AR E-commerce Platform, Featuring Conversational Commerce Technology NexTech AR Solutions announced that CEO Evan Gappelberg and President Paul Duffy will team up with LivePerson to showcase its sentiment analysis capabilities for augmented reality (AR) eCommerce at the Augmented World Expo (AWE) USA Conference, taking place in the heart of Silicon Valley May 29-31, 2019 at the Santa Clara Conference Center in Santa Clara, CA. On the Mission…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet…

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. “The analysis in this report highlights important drivers and trends that could influence…

Outernet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment

Outernet Global has announced a multi-year strategic partnership with Technicolor as they bring to fruition the world's first high capacity, immersive media space to a global city centre. Set to open initially in London in 2020, the multibillion-pound project is a revolutionary step in the creation of location based experiences at iconic destinations. The Outernet is a global network of central city hubs designed to elevate the culture and commerce of the world's great cities through the largest, most immersive digital…

Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G for Consumers

Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers. Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them ("consumer realities") to bust the following four common industry myths: 1.       5G offers consumers no short-term…

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…