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Explore How a Connected Future will Transform Marketing at the 20th Anniversary Marketing Impact 2025: A Frost & Sullivan Executive…

Two powerhouse keynote presenters, Penny Baldwin, Senior Vice President and Chief Marketing Officer, Qualcomm, and Alex Goryachev, Senior Director, Innovation Strategy and Programs, Cisco, will discuss how a new technology era enabled by 5G and AI will equip marketers with exciting new ways to engage and interact with customers, as well as innovate and disrupt as never before. In her opening keynote, CMO Insights: The Future of Marketing with 5G and AI, Baldwin will share her insights on how a fast-approaching smart,…

Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights

Zignal Labs, a leading media analytics and brand measurement technology company, announced that senior communications executive Jennifer Granston will join the company as Head of Strategy & Insights. In this newly created role, Granston will oversee the development and day-to-day execution of Zignal Labs Strategy & Insights, an offering and team that builds upon the Zignal Labs platform to provide brands with the additional customized analysis and research intelligence they need to implement more strategic,…

AI, Mixed Reality, Voice and Mindy Kaling Headline Adobe “Summit Sneaks”

Adobe Summit, more than 16,000 attendees will get an up-close look at the latest technology being developed in Adobe’s R&D labs, including AI, mixed reality and voice. Hosted by actress Mindy Kaling, Adobe’s popular “Summit Sneaks” offers an exciting and entertaining look into the future of Adobe innovation. In its eighth year, Sneaks gives Adobe engineers, researchers, product managers and UX designers the opportunity to submit proposals for a chance to present their work at Adobe Summit. Audience favorites have the…

Betsson Group Bets on Ada as its Official Automated Customer Experience Partner

Betsson Group Strengthens Its Award-Winning Customer Service with Ada’s Instant, Multilingual Support Betsson Group, a global leader in online gambling, officially announced its partnership with Ada, the market leader in automated customer experience (ACX). Using Ada’s AI-powered platform, Betsson Group has built and launched three chatbots that speak eight languages to provide its 600,000+ active customers with 24/7 engagement across the brand’s top websites including Betsson, Betsafe and NordicBet. This investment…

Absolutdata Launches Breakthrough NAVIK TradeAI Solution, Pioneering New “Trade Promotion Intelligence” Category

World’s First Trade Promotion Intelligence Solution Can Drive 4%-7% Increase in Incremental Sales with an Intuitive, Flexible, AI-Enabled Approach that Delivers Better Results More Quickly  Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, announced the launch of NAVIK TradeAI, the world’s first Trade Promotion Intelligence (TPI) solution. The latest addition to Absolutdata’s popular NAVIK AI Platform, NAVIK TradeAI empowers CPG trade…

Applicaster Secures $20 Million Growth Funding After Breakthrough 2018

In the Last Year, the Company Has Achieved 100 Percent Growth in Annual Recurring Revenue Applicaster, the company simplifying the production, delivery and maintenance of direct-to-consumer media applications, announced a $20 Million growth round of funding, alongside the strategic appointment of key executives. The funding round, led by Viola Growth and backed by further investment from 83 North, Pitango, Saban Ventures, and Planven Investments, will be used to expand the company’s global presence and product capabilities,…

New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

Privitar Launches Innovative Programme for Startups to Protect Their Customers’ Data

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

Kaarta Announces $6.5 Million in Series A Financing

Mobile Mapping and Localization Innovator Rapidly Transforms the Real World into 3D Digital Twins Kaarta, Inc., the innovator of real-time mobile 3D reality capture, announced that it has raised US$6.5 million to accelerate the growth of its mobile mapping and localization technology. Kaarta’s innovative technology enables built environment, geospatial, and autonomous robotics professionals to map and model indoor and outdoor spaces up to 10x faster and less expensive than traditional mapping methods. Kaarta announces…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

Mobile Gifting Platform, Bitmo, Announces $3 Million Seed Funding Investment

New Platform Modernizes Gift Card Industry, Driving Revenue for Retailers and Consumer Flexibility Bitmo, a mobile gifting and payment platform that is transforming the $160 billion gift card industry, announced that it has raised over $3 million in new seed round capital. “Research shows that consumers spend $160 billion on gift cards a year, yet one-third of those who receive gift cards don’t use them” Bitmo is a mobile platform that allows consumers to gift easily and securely right from their mobile wallet. Unlike…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

Shayna Sharpe and AJ Vaughan Join Futuri Media’s TopLine Team

Respected Industry Veterans Take Their Talents to Radio's Leading Sales Intelligence Platform Futuri Media, a global leader in audience engagement and sales intelligence technology, announced that sales leadership veterans Shayna Sharpe and AJ Vaughan have joined the team for TopLine. TopLine is the sales intelligence platform that provides resources for sales teams in the field at every step in the sales process, from positioning to presenting to closing. Shayna Sharpe has joined Futuri Media to lead research at…

Instreamatic.ai Signs Exclusive Deal with DAX

To Offer US Brands AI-Powered Interactive Audio Ad Campaigns DAX, the world's most sophisticated digital audio advertising platform, announced an exclusive partnership with Instreamatic.ai. Instreamatic.ai is the first AI platform dedicated to voice-activated advertising. This deal enables US advertisers to run targeted campaigns through DAX’s programmatic platform, which prompts people to engage with brands through voice technology.  For the first time, listeners in the US will be able to respond to ads heard via a…

POST Launches POST Video, Empowering Partners to Create Turnkey Video from Audio Content

The New System Enables Seamless Creation of Station-Branded Video Using Fully-Licensed Footage from Major Events Futuri Media, a global leader in audience engagement and sales intelligence technology designed to drive audience and revenue growth for broadcasters, announced the launch of POST Video, a major enhancement to POST, its groundbreaking podcasting and on-demand audio platform. Now, every station using POST will have the option to automatically turn on-demand audio into video segments, using fully-licensed…