MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability

DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement. Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV…

Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’s

Following the announcement that Lowe’s Companies Inc. has acquired the Retail Analytics platform of Boomerang Commerce, Inc., Boomerang has announced it will rebrand and operate as CommerceIQ focusing on helping consumer brand manufacturers succeed on Amazon. Boomerang Commerce Rebrands As CommerceIQ after retail analytics platform is acquired by Lowe's Boomerang Commerce was founded in 2012 by Guru Hariharan, an Amazon and eBay veteran, and is based in Mountain View, CA with offices in Seattle, Chicago and Bangalore.…

Relationship-Building App ZooWho by Sean Bair to Launch This Summer

This Upcoming App Uses Technology to Grow Your Personal Relationships, Not Distance Them With the prevalence of social media in modern society, vital relationships are often reduced to little more than faces on a screen. One entrepreneur, Sean Bair, is working to combat how social media is driving apart our real world connections with others through his new app, ZooWho. ZooWho serves as a relationship-boosting tool by allowing users to record details about friends and acquaintances, such as important dates, personal…

GigaSpaces Partners With Informatica to Deliver an Intelligent Digital Integration Hub Across Cloud and On-Premise

Together Driving Real-Time Advanced Analytics and Machine Learning for Data Driven Enterprises GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics platform announced that it has partnered with Informatica, the enterprise cloud data management leader, to deliver an Intelligent Digital Integration Hub across cloud, on-premise and hybrid environments. The solution unifies Informatica's Hybrid Integration Platform including: Integration Hub and Cloud iPaaS, together with GigaSpaces…

Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To…

Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products and related services that combine breakthrough technologies with powerful data sets. Hive, a full-stack deep learning company based in San Francisco, will be the launch partner for Bain Media Lab. Bain Media Lab is a new venture incubated in the Bain Innovation Exchange, a business unit that leverages Bain's network of venture capitalists, startups, and tech leaders to help clients innovate through…

Imagga Releases AI-Powered Visual Search to Help Customers Bring Visual Discovery to The Next Level

Imagga announced the beta release of its Visual Similarity Search API, enabling companies to implement image-based search into their software systems and applications to improve product discoverability and decrease shopping cart abandonment. Visual Search expands the core capabilities of Imagga's powerful Image Recognition API, helping companies to maximize the searchable potential of their visual data. "The visual search technology represents an exciting opportunity for fashion, home décor and…

Baidu Rises to Top 5 in IDC Ranking of Public Cloud Services Providers in China

Leveraging Its Technological Advances in Artificial Intelligence, Baidu Is Driving Rapid Growth of Cloud Services Business Baidu, Inc. ranked as one of the top five public cloud services providers in China in a recent survey conducted by global market intelligence firm IDC. The new position signals Baidu Cloud’s strong momentum in the fast-growing market segment driven by the company’s leading capabilities in AI technology. Baidu Cloud ranked fifth in terms of market share in the combined Infrastructure as a Service (IaaS)…

StatsBomb, the Most Advanced Analytics Provider in Football, Announces the Full Acquisition of Arqam to Provide More Than Double the Data of…

StatsBomb is proud to announce the acquisition of ArqamFC, a leader in sports data collection based in Cairo. While already recognized as the best solution for teams looking to take advantage of over 3,400 unique data events per match, by acquiring Arqam, StatsBomb is poised for more growth. Granular, accurate data underpins advanced analytical insight via deep learning algorithms, giving StatsBomb the edge. In addition to the acquisition of the 100 strong Arqam team, StatsBomb announce a collaboration with the University…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired you to be a part of the CMO Council? Am I allowed to reach all the way back to the Commodore 64 as my starting point on this journey in technology? I say that because I think that my father’s curiosity in the early age of personal computing helped me grow up as a pseudo-digital native in…

Making Voice Tech More Human Is as Easy as 1-2-3

Customers love technology, but they crave human interaction too. Several years ago, Gartner predicted customers would manage 85 percent of their relationships with an enterprise without interacting with a human being. But a PwC survey from last year found that 82 percent of Americans and 75 percent of all consumers want to interact with a real person. That creates a thorny dilemma for companies. Businesses are going all-in on digital transformation so they can compete and win in the future. But they also know business…

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

According to a latest report, AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that it will be $12 billion in spending by 2023. Currently, the retail industry spends close to $49 million. This spending is distributed among marketing, sales, finance and customer service departments. By 2023, a significant volume of global spending in retail would be focused on back office operations, warehouse automation and analytics. In fact, it’s the use of AI for…

Affectiva Raises $26 Million to Fast-Track Human Perception AI in Automotive and Conversational Interfaces

New Funding Will Accelerate the Development of AI That Can Understand All Things Human  Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced that it has closed $26 million in funding. The round, led by Aptiv PLC, as well as Trend Forward Capital, Motley Fool Ventures and CAC, brings the total invested in Affectiva to $53 million. The funding will enable Affectiva to evolve, accelerate and scale its perceptive technology in the automotive industry, as well as other areas such as…

DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales

DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. "Dave will apply his insights into the rapidly changing media landscape to further Sling's leadership in advertising innovation as the lines between digital and TV continue to blur," said Kevin Arrix, senior vice president of DISH Media. "Dave will bring exceptional leadership and guidance to both Sling TV and DISH Media." In his new role, Antonelli will manage Sling TV client services, direct and…

Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal

Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, Netcore gets access to Quinto's conversational AI-powered chatbot engine and its employees. Quinto’s co-founder Hrishikesh Rajpathak also joins Netcore as Chief Data Scientist and will lead its Machine Learning and Conversation Analytics initiatives. Hrishikesh comes with over 12 years of experience in Machine Learning, Deep Learning and Natural Language Processing(NLP) technologies.…

The Current State of the Ad Tech and Martech Industries

As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound shocking, given that $8.8 billion of VC money was invested in martech in 2017 alone. But despite the investor interest in these industries, the fact is that the creation of a middle layer consisting of advertising infrastructure between brand and consumer has exacerbated the problems of fraud and money being spent in all the wrong places. To solve these problems, the industry needs players that can ensure…

Everest Group Names ABBYY a Leader in its Intelligent Document Processing Products PEAK Matrix Assessment 2019

ABBYY, a global leader in Content IQ technologies and solutions, has been recognized by Everest Group, a leading consulting and research firm, as a Leader in its Intelligent Document Processing (IDP) products PEAK Matrix Assessment 2019. ABBYY is positioned in the top grouping of the comparative assessment among 16 vendors due to its impact in the market and its vision and capabilities to deliver solutions successfully. ABBYY has emerged as a Leader in Everest Group’s PEAK Matrix for IDP software products in 2019 Everest…

Indico Adds VP of Engineering and Two Board Advisors

Software Veteran Don Zereski Adds Depth to Indico Management Team; Former Amex Executive Venkat Varadachary and OpenAI Researcher Alec Radford Take Advisor Roles to Help Guide the Growth of AI-Based Intelligent Process Automation Startup Indico, a provider of enterprise AI solutions for intelligent process automation, announced the addition of a new vice president of engineering and two advisors to its board. The announcement comes on the heels of a successful 2018 when Indico grew bookings and revenues by 300% and launched…

NetApp Accelerates Access to Critical Business Data with Ultrafast Performance

NetApp MAX Data Combined with Intel Optane DC Persistent Memory Turbocharges Enterprise Applications by Using Persistent Memory in Servers NetApp, the data authority for hybrid cloud, announced NetApp Memory Accelerated Data (MAX Data) 1.3 supporting the Intel Optane DC persistent memory. The combination of MAX Data and Intel Optane DC persistent memory enables organizations to stay competitive by doing more with their data so they can do more for their customers. “Customers can unlock the value of their data stockpiles…

Intel Announces Broadest Product Portfolio for Moving, Storing and Processing Data

Customers Turn to Intel for Processor Performance, Advanced AI Optimizations and Breakthrough Persistent Memory Capabilities Intel unveiled a new portfolio of data-centric solutions consisting of 2nd-Generation Intel Xeon Scalable processors, Intel Optane DC memory and storage solutions, and software and platform technologies optimized to help its customers extract more value from their data. Intel’s latest data center solutions target a wide range of use cases within cloud computing, network infrastructure and…