Comviva Launches Unified Digital Experience Platform

A Consolidated Digital Services Delivery Platform to Accelerate an Operator's Transformational Journey Comviva, the global leader in providing mobility solutions, has released a powerful, yet simple to use, Unified Digital Experience Platform (UDxP) that will accelerate a CSP's journey into digital services, by enabling them to deliver an integrated, automated, intelligent bouquet of services to customers, while ensuring a frictionless experience across channels. Telecom service providers have provided the backbone to…

New Survey Shows That 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals Than They Did One Year Ago

The Report from WBR Insights and SheerID Reveals Marketers' Top 2 Concerns Are Differentiating in a Noisy Marketplace and Rising Privacy Concerns. Report Also Details Marketers' Planned Investments for 2019 According to a new survey of 150 digital marketers across the US – with most employed by companies doing $1 Billion or more in annual revenue – 77% feel under greater pressure to meet acquisition and revenue goals than they did one year ago. Published today by SheerID and WBR Insights, the report surveyed digital…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

botique.ai Launches the First AI Powered Digital Agent ‘Chatbot’ Platform for Small and Medium Businesses

Smbs Can Now Utilize the Powerful AI NLP & NLU Engines for Customer Support Automation, Visitor Engagement at Zero Cost botique.ai Inc., the Conversational Artificial Intelligence Company, announced the launch of the first Conversational Artificial Intelligence Digital Agent Platform for small and medium businesses (SMBs). The AI-powered Chatbot platform is designed to help small businesses add intelligent and conversational features to their customer engagement channels. With the new free version of the…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…

NICE inContact Global Study Reveals Digital Channel Use Gaining Ground – And It’s Not Because of AI Chatbots (Yet)

CX Transformation Benchmark Finds Consumers Expect Seamless Omnichannel Experiences and Are Willing to Buy More from Companies That Deliver It NICE inContact, a NICE business, announced findings from the breakthrough global research study that measures real-world consumer experiences including most recent service interaction, satisfaction, loyalty and advocacy – including Net Promoter Score (NPS) – across communication channels. The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes…

How Digital Technology Can Make a Sales Manager Ridiculously Successful

Many Outbound Sales Teams Have yet to Realize the Greatly Untapped Potential of Digital Omnichannel Technology Jane, an inside sales director, was handed her new KPIs from executive management. Her sales reps were now expected to increase the conversions achieved each month from 2.46 percent to 3.26 percent. Jane’s surprise then turned into astonishment when she saw the accompanying budget for the next year was reduced by a third. The management was essentially asking her to achieve more with less! It did not take Jane…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

CPQ: A Foundational Component of Digital Experience Platforms

In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise. The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…

Glassbox Raises $25 Million to Strengthen Its Position as the Leading Digital Customer Management Platform

Glassbox announced the closing of a $25 million round of financing led by Updata Partners, a leading software-focused growth equity firm based in Washington, D.C., and joined by Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital. This takes its total capital raised since inception to $32.5 million. The investment will fuel Glassbox's hyper growth globally while accelerating product development efforts related to its automatic insight capabilities. "While successfully serving some of the largest and…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

Capgemini Se : Capgemini Expands Its Digital Marketing Consulting Expertise with the Acquisition of June 21 in France

Capgemini expands its digital marketing consulting expertise with the acquisition of June 21 in France Capgemini announced today the acquisition of June 21, a consulting firm specializing in digital marketing. With expertise in supporting the C-Suite on their data-driven digital transformation, June 21 will reinforce, notably in France, Capgemini Invent, the Group's recently launched digital consulting, innovation and transformation Global Business Line. This bolt on acquisition enables Capgemini to further meet growing…

AMG/Parade Promotes Monique Kakar To Senior Vice President/Chief Marketing Officer, Digital

AMG/Parade Executive Vice President of New Ventures and Business Development Tracey Altman is pleased to announce that Monique Kakar has been promoted to Senior Vice President/Chief Marketing Officer, Digital. In her new role, Monique will oversee the planning, strategy and execution of the company's digital marketing initiatives, ensuring it effectively reaches target audiences and appeals to brand advertisers. Most recently, Monique was Vice President, Corporate Marketing & Video Solutions. In that role, she managed…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Cathay Pacific Takes Flight With Salesforce To Boost Digital Transformation

Hong Kong's Home Carrier Looks to Salesforce Marketing Cloud to Generate New Revenue Streams and Deliver Personalized Customer Experiences Salesforce, the global leader in CRM, announced that Cathay Pacific, a Hong Kong-based international airline that offers passenger and cargo services to more than 200 destinations in Asia, North America, Australia, Europe and Africa—is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements. An…

STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels

STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized advertiser transparency across demand channels. Exchanges and major sell side platforms (SSPs), have been increasingly giving publishers visibility into their advertiser bidding activity, such as pricing and placement preferences. Publishers gain significant advantage when they have advertiser insights across demand partners, giving sellers and operations teams visibility and control…

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…