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Valassis’ Marketing Technology Platform Earns Tech Award

Esri Presents Special Achievement in GIS Award Valassis, the leader in marketing technology and consumer engagement, announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology. “Our powerful…

The Connected Car Is Poised for Acceleration and Hyper-Personalization

Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, and then the next few years are spent perfecting it, until the next major upheaval. That’s the state of the current in-vogue concept, the “connected home.” Every imaginable product from toothbrushes to coffee makers is now being connected to the internet, whether that makes sense or not. Perhaps I’m unique, but I really don’t see a need to have my dentist receive a record of my brushing habits. One product…

Calendar-Based Scheduling Now Available for Geopointe on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

New core product functionality to further improve mobile workforce productivity Geopointe, a leading provider of geolocation solutions for Salesforce, announced today it has added Calendar-Based Scheduling as core functionality to the Geopointe application available on Salesforce AppExchange. These new capabilities can further improve productivity for mobile sales and service workers and ultimately increase customer success. Mobile sales and service workers live by their calendars in order to see as many customers and…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Kinetica Brings on Strategic Asia-Pacific Leadership in Response to Strong Market Demand

Newly Appointed Senior Executive to Further Growth in Asia-Pacific Region Kinetica, the Active Analytics Platform for the Extreme Data Economy, announced the appointment of Stuart Fisher as President, Asia Pacific today. This strategic hire reflects the company’s continued sales growth and significant momentum in the region. “Businesses across Asia Pacific are racing to leverage data as a core asset to create greater value and a better customer experience” “Kinetica continues to accelerate, with yet another year of…

Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on Harris Poll and DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the results of a new study showing that the majority of consumers online say it is important that a brand advertises on content that is safe, accurate and trustworthy. The research indicates that the majority of consumers online: are…

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an anticipated $10 billion or more being spent on advertising to influence voters across the nation. Successful campaigns will acknowledge the major changes in media consumption behavior and leverage new advanced targeting capabilities to reach specific audiences across over-the-top TV (OTT), connected TV (CTV) and streaming audio. Tru Optik,…

Outdoor Voices Activates The Future of Retail with NewStore

Activewear brand now runs retail operations on iPhone, bringing joy to associates and customers #DoingThings NewStore, the first to provide Omnichannel-as-a-Service, announced Outdoor Voices shops are now running on its platform. The activewear brand introduced the NewStore Omnichannel Platform, which runs exclusively on iOS, in its nine locations across the country to bridge online and in-store shopping experiences. Now, store associates are empowered with iPhone to ensure all customer touchpoints are secure, seamless…

Fox Corporation and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard

Project OAR announced that Fox Corporation has joined the ranks of America's top media companies as a member of the addressable TV advertising consortium.  In addition, Project OAR and its members have announced the formation of an Agency Advisory Committee with participation pledges from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media. Fox Corporation will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the…

Issuu Launches Adobe InDesign Extension with New Issuu Story Cloud

Integration Offers Creators and Marketers the Ability to Directly Share InDesign Content as Social Media Stories at Scale Issuu, the world’s largest digital discovery and publishing platform, announced a new digital suite of solutions called the Issuu Story Cloud, which includes an integration with Adobe InDesign. The Issuu Story Cloud is an end-to-end suite of distribution, discovery and monetization solutions, and the InDesign extension allows creators to easily format brand-approved assets directly from InDesign into…

Utah Business Magazine Honors Domo’s Catherine Wong as a CXO of the Year

Wong Recognized for Contributions to Utah’s Tech Industry and Diversity Initiatives Domo announced that its Chief Product Officer and EVP of Engineering Catherine Wong is a Utah Business Magazine CXO of the Year honoree. Utah Business recognized Wong for her accomplishments as a technologist and engineering leader who played a significant role in building two of Utah’s most high-profile SaaS companies – Omniture and Domo. At Domo, she spearheads the development of the company’s cloud-based operating system for business and…

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017. As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise…

CorelDRAW Technical Suite 2019 Offers Precision and Control for Technical Illustration

Enhanced isometric drawing, greater document control, improved Styles workflow, and boosted performance accelerate productivity CorelDRAW® Technical Suite 2019 is the latest edition of Corel’s comprehensive graphics suite designed to maximize technical illustration and drafting workflows. Produce precise illustrations, including assembly instructions and complex schematics from original designs or existing 3D CAD renderings. A streamlined interface and boosted performance accelerate technical communication authoring, while…

TIGA Reveals More Births, More Deaths and More Growth in the UK Video Games Industry

TIGA, the network for game developers and digital publishers, released new research on the UK video games industry which shows a surge in studio births, a spate in studio deaths and a swell in studios with zero employees. The overall studio population grew from 768 in November 2017 to 812 in November 2018. TIGA's research shows that in the year to November 2018: There was a surge in start-ups: there were 126 games start-ups or 10.5 start-ups per month (up from 6.15 start-ups per month in the period ending November…

Uptake Solves Dirty Data Problem with AI Data Integrity Capability for Maintenance Optimization

Uptake Asset IO Repairs Work Order Data to Provide Insights for Up to 20 percent O&M savings Industrial artificial intelligence (AI) leader, Uptake, announced it is solving critical problems for the Energy, Industrial and Utilities sectors by providing comprehensive data integrity capabilities for operations and maintenance (O&M) that allows work order cost analysis overcoming the industry challenge of incorrect, dirty work order data. Companies worldwide are using advanced analytics and machine learning for…

A Hitchhiker’s Guide to The Changing Rules Of Retail and Analytics

Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of Retail The rules of retail have fundamentally changed.  Success in the retail industry often used to hinge on being bigger than the competition.  Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local leadership is only part of a winning formula.  Absolute scale — one that can fund the unprecedented…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

AT&T Adding Interactive Public Service Locast App to DIRECTV and U-verse Video Platforms

Locast Broadens AT&T's Customers' Access to Broadcast Stations AT&T will add Locast's interactive app on its DIRECTV and U-verse platforms starting. Locast is a public service application that offers viewers with broadband-connected receivers access to their local ABC, CBS, NBC, FOX and other broadcast stations streamed via the Internet and is currently available to 27 million users in nine markets -- New York, Chicago, Philadelphia, Dallas, Washington, Houston, Boston, Denver and Baltimore. AT&T…