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GRIN Is The First Influencer Marketing Software To Integrate TikTok Into Their Platform

GRIN, the leading and most rapidly growing Influencer Marketing Platform announced their integration with TikTok; the fastest growing social media network. TikTok has an estimated 800 million monthly active users and influencers globally and has seen its growth in the US almost quadruple in just one year.. After collaborating with brands operating in the TikTok space, GRIN has formally launched its TikTok integration, radically changing the influencer marketing landscape. Where many brands were forced to create…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Plannuh adds New AI-Driven Marketing Budget and Expense Management Capabilities

The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy Plannuh Inc., the leader in AI-Driven marketing planning and budgeting software, today announces their new Plannuh Automation package for eliminating manual processes associated with spend management.  This new package automates laborious budget management tasks such as expense data entry and reconciliation with accounting systems to significantly free up marketer…

Ansira Completes the Acquisition of CDK Digital Marketing Business

Rebranded as Sincro, the Company Significantly Broadens Ansira's Local Marketing Solutions Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company, announced the completion of the acquisition of the CDK Global Digital Marketing Business, which has been rebranded as Sincro. The agreement to acquire the company was signed on February 18, 2020, and is inclusive of all assets of the CDK Global Digital Marketing Business, including all advertising solutions and website services.…

Catalyst Marketing Agency Announces Leadership Changes

Catalyst, a Denver marketing agency, announced that the company has bought the shares belonging to one of its founders, Amanda Gregory. As part of this buyout agreement, Amanda will depart from the company and relinquish her ownership duties. The remaining partners and co-founders, Robin Emiliani and Gem Swartz, will continue to lead the company. Marketing Technology News: Restaurants Turn to this Digital Marketing Company to Increase Sales During COVID-19 Robin Emiliani, Partner and Co-Founder, said, “Amanda was a…

CDK Global Completes Sale of its Digital Marketing Business to Ansira Partners, Inc.

CDK Global, Inc. announced it has completed the sale of the Company’s Digital Marketing Business to Ansira Partners, Inc. (“Ansira”). The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale was completed after meeting customary closing conditions and is comprised of all Digital Marketing Business assets, including all advertising and website solutions. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic…

New Research from AWeber Explores Small Business Email Marketing Strategies

AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts. Marketing Technology…

TapClicks Acquires AdStage to Infuse Marketing Intelligence into its Unified Marketing Platform

Companies integrate campaign optimization and marketing operations solutions to deliver insights that empower actions TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, announced that it has acquired AdStage, a leading provider of marketing and advertising intelligence solutions for campaign optimization. Known for its cross-channel analytics and optimization platform, AdStage will be integrated into TapClicks' family of brands, which includes Raven…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Really Simple Systems Launches New Marketing Module to Beta

International CRM software provider releases the beta version of its new integrated marketing software  Leading cloud CRM vendor, Really Simple Systems, has today announced the release of a new version of its marketing module for beta testing. Established in 2006, the popular cloud CRM software developer and vendor has launched its new integrated marketing software on beta. Testers have been recruited from the company's own customer base to carry out this first stage of user acceptance testing. The new marketing…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

Magnitude Software Names Simon West as Chief Marketing Officer

Appointment of veteran brand and marketing leader furthers Magnitude’s commitment to elevating customer experience, aggressive growth, and market leadership Magnitude Software, a leader in delivering unified application data management, announced that Simon West has joined its executive team as the company’s Chief Marketing Officer. As CMO, West will extend Magnitude’s market leadership by implementing a unified global marketing vision, platform and strategy, building the foundation for increased growth and recognition…

Matter Expands Precision Group to Include Digital Marketing Offerings

Integrated PR Agency Launches Precision Digital for Businesses with Modest Budgets and Focused Objectives Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s strong capabilities across integrated marketing to elevate brands’…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and through-channel marketing activities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced they have launched a fully integrated account-based channel marketing (ABCM)…

Zift Solutions Named a Leader in Through Channel Marketing Automation

Analyst Firm Recognizes Zift as a TCMA Leader in 2020 Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc. "We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore ZifONE's unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,"…