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Big Game Marketing – 15 Lessons From the Field

Market Report Details Missed Engagement Opportunities by Major Ad Agencies to Maximize Reach and Consumer Interaction A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get…

Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of…

OutboundEngine Launches ‘Harmony,’ The Platform To Unify Marketing Across Franchise And Agent Networks

Franchise, Real Estate, Insurance, and Other Network Businesses Gain Automation, Consistency, and Insight for Critical Local Marketing Strategies Leveraging the proven power of OutboundEngine’s marketing automation suite, Harmony gives local brand representatives a simple yet powerful suite for email, social, reputation management, and more, while arming themselves, their peers, and their partners at the brand headquarters with the ability to identify & share best-practices. Unlike the “report card” dashboards offered…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Ray Day joins Stagwell as Vice Chair of Marketing and Communications Agencies

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

NetMotion Partners with Identity Automation to Streamline the Mobile User Experience

Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced that it has joined the NetMotion partner program to provide mobile workers the industry's most comprehensive identity, access, and connectivity solution available. Combining each company's unique perspective of the mobile worker's user experience, the partnership gives users an end-to-end solution that delivers the ultimate in identity and access management, while maintaining a resilient…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Canadian CFOs Lead Digital Transformation, but Face Challenges Around Automation and AI, Sage Research Finds

Sage, a market leader in cloud business management solutions, released a report examining how Canadian senior financial professionals are navigating through the risks and opportunities of digital transformation. The study found that while CFOs who embrace emerging technologies and data strategy are better positioned to drive change and growth across their organizations, 74% of respondents consider “modernizing business processes with technology” to be one of their biggest challenges. The report, CFO 3.0 Digital…

Totem Agency Launches My-Totem, a Branding Automation Platform

Helping you put your most professional look forward, Totem Agency is the furthest thing from a branding agency; however, they've comprised all the best parts of one. Online branding and visual marketing platform My-Totem is the latest startup from Atlanta, disrupting the way small businesses market and advertise. Ashley Richardson, CEO and Co-founder at Totem Agency is excited to announce the launch of My-Totem, a branding automation platform that uses info-driven algorithms to brand companies automatically.…

Automation Anywhere Ranks #1 in Top 10 RPA Products

Automation Anywhere recognized as the leader for the second consecutive year Automation Anywhere, a global leader in robotic process automation (RPA), announced it has received the #1 ranking in HFS’s second annual “Top 10 Robotic Process Automation Software Products” for the second straight year. The RPA ranking is based on interviews with more than 350 customers and product partners across leading RPA software products on the ability to execute, innovate and generate customer success. Marketing Technology News:…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation

OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages of Intellecta are three-fold in that organizations are realizing benefits in the areas of big data and content management, workforce optimization, and customer experience management and improvement through discovery of customer behavior, sentiment, intents and trends. Today’s enterprises have realized…

Conexiom Announces Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, the World’s Leading Enterprise…

Conexiom’s Customers Can Now Easily Manage Emailed Orders in Salesforce Conexiom announced it has launched Conexiom Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to achieve their digital transformation goals and increase productivity. Conexiom launches an order management app on the Salesforce App Exchange! Tweet this Built on Salesforce Commerce Cloud, Conexiom Sales Order Automation is currently available on AppExchange Marketing Technology News: Why Audio…

Thryv, Inc. CEO Joe Walsh Featured on “Borrell’s Local Marketing Trends” Podcast

Thryv CEO and President Joe Walsh joined Gordon Borrell and Corey Elliott, hosts of the Local Marketing Trends podcast, for a look at small businesses and how the tools they use to run and grow have changed – from printed yellow pages directories to digital marketing solutions and, most recently, Software as a Service (SaaS). In Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat – Thryv CEO Joe Walsh, Walsh discusses the steps his company has taken to control the decline of the print product, tackle…

Identity Automation Awarded KLAS Category Leader in Identity and Access Management

Identity Automation's RapidIdentity Ranked #1 in IAM for 2020 by KLAS Research Identity Automation announced that RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, has been named 2020 Category Leader in the Identity & Access Management segment of the 2020 Best in KLAS: Software & Services report by KLAS Research. KLAS Research is the healthcare industry's leading independent software and professional services research firm. The Category…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Response Media Achieves Top Marketing Agency Recognition

Atlanta's Response Media has been named to Agency Spotter's Top Marketing Agencies list for 2020.  For the third consecutive year, Response Media ranked in the top tier of 3,400 marketing agencies worldwide.  Agency Spotter, the ratings and review authority, takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, content marketing, search (SEO and SEM), and marketing…

Eggplant Democratizes Intelligent Test Automation

Unveils New Capabilities That Further Simplify Its AI-Driven Automation Solution Enhancing the Quality of Software Eggplant, the intelligent automation specialist, announced the latest version of its Digital Automation Intelligence (DAI) Platform. The new capabilities further democratize intelligent test automation, enabling organizations to improve the quality of the digital experiences they are delivering. “The ability to quickly and easily automate the entire testing lifecycle across any platform with our AI-powered…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…