Could Amazon Have Done Better on Prime Day?

Declassified Documents Reveal How Amazon Struggled to Fix the Prime Day Pandemonium CNBC obtained internal documents which reveal how Amazon struggled to procure enough server storage space on Prime Day. As a cover-up, they had to publish a demoted front-page subsequently killing all its international traffic. Market predicts that sales plummeted for Amazon as the problem occurred at the start of Prime Day. The Prime Day is the biggest sales day for Amazon, annually. Glancing at these documents, experts are suggestive…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

LINE FRIENDS Launches ‘BT21’ Sticker and Camera Effects on Facebook and Messenger

'BT21' Characters Beloved by Millennials from All over the World, Is Now on Facebook and Messenger! LINE FRIENDS, one of the world's fastest growing global character brands, announced that it has launched BT21 sticker and camera effects on Facebook and Facebook Messenger. Following the launch, users will be able to enjoy a variety of sticker pack and camera stickers, frames, and AR effects featuring BT21 characters on Facebook and Messenger. The newly launched sticker and camera effects capture the features of 8 BT21…

LeanData Updates Round-Robin Lead Routing Capability to Improve Buying Experience

LeanData Enhances Best-in-Class Round-Robin Lead Routing Capability With Advanced Functionality to Leading Platform  LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled an advanced functionality to its best-in-class Round-Robin Lead Routing capability. The advanced features, now available for LeanData customers, enable sales teams to respond to leads faster, improve team productivity, and distribute leads intelligently among groups. Today’s announcement reinforces…

Fireside Chat with Victor Ricci

Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members How does Trend Pie approach Influencer Marketing differently? Historically, influencer marketing campaigns have been relegated to one-off, point solutions due to the high cost associated with partnering with high-profile, personal brand influencers. But at Trend Pie, we’ve adopted a marathon vs. a sprint mindset, and work to create a sustainable, long-term relationship with our clients, delivering high-impact…

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors. Together, the expanded partnerships help marketers and sales…

Parascript Delivers Breakthrough Self-Learning Document Automation

Parascript, which provides document automation solutions that process more than 100 billion documents per year, announced the availability of FormXtra.AI. This high performance capture system significantly reduces the complexity and costs associated with document classification and data extraction through a self-learning system that automatically configures rules and learns by itself in order to improve performance. Maintaining ongoing system performance in dynamic production environments becomes effortless because…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution

Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was the Only Way to Measure Cross-Channel Media Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and…

Bizzabo Recognized by SIIA as Best Event Management Solution

Leading Holistic Events Cloud Earns Prestigious Industry Recognition Bizzabo, the world's leading event success platform, has been named the best event management software solution of 2018 as part of the annual SIIA CODiE Awards. CODiE Award recipients are the companies producing the most innovative businesses technology products across the country, and around the world. “The 2018 CODiE Award winners are the most innovative, high-impact products in the market. We are happy to recognize these products and the power they…

Sprout Social Announces Pinterest Integration

Pinterest Integration Enables Social Marketers to Create, Publish and Measure Visual Content Within Sprout Social Every month, more than 200 million people around the world use Pinterest to find visually stunning content, relevant products and insights, and actionable inspiration for their lives. As the opportunity for brands to reach new communities and influence purchasing decisions continues to grow, Sprout Social has announced its partnership and integration with Pinterest, enabling social marketers to streamline and…

SimpleReach Launches First All-in-One Digital Video Measurement Platform

Leader in Branded Content Data Now Enables Brands to Track Owned, Publisher Partner, and Influencer Video Performance Across All Digital Platforms SimpleReach, the leading content data cloud, announced today the public release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across an increasingly complex digital video landscape. All marketers can now utilize the SimpleReach video measurement platform as their "mission control"…

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp's identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream's addressable media marketplace. As a result of this unique partnership, marketers will have a one-stop data activation platform to deliver more accurate and…

Kleiner Perkins, Shasta Ventures, Sinai Ventures Invest $1.7 Million in Popular Video Maker Kapwing

Company Founded by Two Former Googlers Aspires to Make Short-Form Video Production a Quick, Intuitive Task for Everyone Rather Than a Specialized, Full-Time Profession Kapwing, the popular video editing website, announced that it has raised $1.7 M seed round to expand its online video editing platform for casual creators. The round was led by Kleiner Perkins with participation from Shasta Ventures, Sinai Ventures, Village Global, Shrug Capital, and ZhenFund. The funding will be used to accelerate Kapwing's product…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

Walmart Establishes Strategic Partnership with Microsoft to Further Accelerate Digital Innovation in Retail

Five-Year Agreement Will Leverage a Broad Base of Cloud, Ai and Iot Solutions for Enterprise-Wide Use Walmart Inc. announced it is establishing a strategic partnership with Microsoft Corp to further accelerate Walmart’s digital transformation in retail, empower its associates worldwide and make shopping faster and easier for millions of customers around the world. Through this partnership, Walmart has chosen Microsoft as it's preferred and strategic cloud provider tapping into the full range of Microsoft’s cloud…

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…

AI-Powered Sales Intelligence Company Artesian Gains Momentum in B2B Rankings

Artesian Solutions Maintains Leading Position in the Sales Intelligence Market, According to G2Crowd Artesian Solutions, an AI-powered sales intelligence service that equips B2B teams with the advanced tools they need to succeed in a modern insight-driven sales environment, has once again been named amongst the highest-performing sales intelligence vendors in G2Crowd’s latest report. Artesian continually scans millions of online sources for data on markets, organizations, individuals, and topics, and uses sophisticated…

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave: Through-Channel Marketing Automation (TCMA)…

Implementing Multi-Touch Attribution: 7 Best Practices

The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in the digital space has created more opportunities, it’s also brought new challenges. Marketers can target consumers more precisely with more personalized, relevant information than ever before. But tracking, measuring and optimizing this activity across an ever-growing number of touchpoints…