Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

TechBytes with Robert Johnson, CTO, Interana

Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform for behavioral discovery and analysis. We work with data associated with sequences and patterns in time. Unlike other platforms, ordinary business users can ask questions and get immediate insights into what their users and customers are doing. Our aim is to give anyone who interacts with customers access to this information. How much has the Advertising Technology landscape evolved in the last two…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime

Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a Purchase Most e-commerce trends come and go. However, the latest e-commerce shopping trends would be incomplete without the mention of Amazon and their efforts in driving engagement and incentivizing conversion. Amazon continues to delight and surprise consumers and sellers with their powerful customer experience and optimized buying cycles. Compared to any other competitive e-commerce website…

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales and Marketing. What galvanized you to join Notarize? I started my career as a sports journalist with the Boston Globe and found that marketing was this incredible opportunity to take great storytelling and blend it with a bit of psychology to get a buyer, investor or potential employee…

The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China

Programmatic Platform Allows Multinational Brands to Drive Growth in China In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk has officially launched its programmatic ad buying platform in China. “The platform’s data-driven insights help inform strategy and allow our team in New York to plan, buy, and execute for our global brand clients around the world – including reaching audiences in China.” Since the beta launch late last year, The Trade Desk has…

Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns

Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced a new level of ABM integration with Marketo Engage to provide business-to-business (B2B) marketing and sales teams more flexibility to share accounts and audiences between platforms and solutions. For the first time, joint customers will be able to combine their first-party contact data from Marketo with deep intent-level data from Demandbase, linking known and…

The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals

The Pedowitz Group (TPG), the only Revenue Marketing firm in the world, has released the Revenue Marketing Index 2019 Report. The report supports marketing professionals in their ongoing efforts to operationalize business accountability, enhance digital transformation and improve the customer experience. Revenue Marketing is the combined set of strategies, processes, people, technologies, customers and results. In turn, the revenue marketing model measures marketing successes to produce scalable, reproducible results and…

Seeking Digital Transformation Success? Avoid These Misconceptions

Digital transformation is not a one-size-fits-all process and looks very different across industries and organizations. There are no quick fixes — successful digital transformation requires commitment to an in-depth process of transforming your business. However, ambiguity around digital-transformation efforts and what it means for customers, partners and employees often puts the breaks on achieving success. Because of this, it’s important to break down barriers by drawing a clearly defined line between myth and reality,…

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Braze Announces Next-Generation Email

A Superior Approach to Maintaining Relevance and Building ROI in an Era of Mobility and AI Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, revealed the next generation of email, identifying personal, responsive, and relevant messaging value across the entire customer lifecycle. More human email communication leads to deeper impact and ROI for brands. Braze found that users who receive email alone see 45% higher engagement than…

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price Join as Chief Customer Officer and EVP of Product Management, Respectively; Female Representation on Sitecore's Executive Team Approaches 50 Percent Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company's first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore's San Francisco headquarters and will report to CEO Mark Frost, marking the…

TechBytes with Barry Cooper, Enterprise Group President, NICE

Tell us about your interaction with smart technologies such as automation, RPA, AI and Machine Learning? I am a heavy adopter of many of the smart technologies that have gone mainstream in the past few years. Just at home, we have four virtual personal assistants, two video cameras, and three smart thermostats all connected to various TVs and speaker systems. Also being a pretty avid cyclist living in the Northeast USA where the winters can be harsh, I use a smart turbo trainer hooked up to a virtual “world” where I…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX? We started as a lead generation company with our own and operated websites in several verticals, but we knew we could offer the industry more. From day one, we always had a focus on technology, and in our minds, it was the path to solve some of the biggest challenges in the industry…

Evercore Selects Salesforce to Transform Client Engagement

Evercore Will Utilize Salesforce as a Key Component of Its Global Digital Transformation Strategy to Streamline Data and Enhance Client Relationships Salesforce, the global leader in CRM, announced that Evercore—the leading global independent investment banking advisory firm—is deploying Salesforce to optimize client relationships by consolidating existing client data into a single global platform. Evercore was ranked in 2018 among Fortune's 100 Fastest-Growing Companies. To keep up with its growth and the demands for…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…