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PMG Launches Marketing Intelligence Platform — Meet Alli

Alli, PMG's Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their Data in Order to Provide More Personalized Experiences to Their Customers PMG, a global, independent digital company introduced Alli, the company’s proprietary marketing intelligence platform that unifies advertisers’ data from disparate systems, providing immediate business insights and actions at scale. PMG introduces Alli, the company’s proprietary marketing intelligence platform that…

MarTech Interview with Kevin Kohn, CEO at iQ Media

"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about your role and journey into Technology. What inspired you to start at iQ Media? I started my career in sales for a large company and was always drawn to technology, especially technology that was on the cutting edge. That curiosity led me to explore several different fields: MarTech, e-commerce, AdTech, and later, TV advertising. I was introduced to iQ Media by Edison Partners, where I was an…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

Profisee Adds Market Analyst Bill O’Kane to Leadership Team

Joins Profisee As Vice President and MDM Strategist Profisee, a leading modern data management software company, announced, that Bill O'Kane, former Gartner VP and Analyst for Master Data Management (MDM) and Data Governance has joined Profisee as Vice President & MDM Strategist.  Previously, Mr. O'Kane spent eight (8) years at Gartner while leading and co-authoring Gartner's MDM Magic Quadrant. His decision to join Profisee reflects his eight-year tenure evaluating a wide array of MDM and other data management vendors,…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Buddig Launches National Advertising Campaign “Lunchtime Anytime”

New hyper-targeted marketing push looks to redefine "lunchtime" Carl Buddig and Company (Buddig), along with their newly appointed agency of record, Fusion92, will launch a national integrated campaign aimed at capturing the imagination of lunchmeat eaters while also repositioning the Buddig brand. Named "Lunchtime Anytime," the new campaign approach allows Buddig to hyper-target consumers based on behaviors and location, because the advertising buy, even for television, is being executed digitally.…

Teespring and Twitch Announce New Partnership

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their channels, it encourages their fanbase to subscribe to their Twitch stream with the promise of access to exclusive "subscriber-only" merch,…

RateGain Acquires BCV to Help Hotel Chains Maximize Guest Lifetime Value

RateGain announced the acquisition of BCV, the only hospitality focused social media provider with the capacity to monitor and engage the social universe 24 X 7. BCV, a RateGain company, will now offer a comprehensive Guest Experience Cloud platform with an arsenal of proprietary digital products designed to increase direct sales, provide unparalleled guest interactions, and mitigate negative experiences helping hotel chains maximize the guest lifetime value. This acquisition will further help RateGain unlock revenue across…

SPALDING Doubles its Digital Commerce Revenue with Salesforce

Legendary sports equipment brand delivers a slam dunk with AI-powered customer engagement and loyalty Salesforce, the global leader in CRM, announced that SPALDING, the largest basketball equipment brand in the world, is using Salesforce to provide its customers with fast, personalized and mobile-first experiences. Founded in 1876, A.G. Spalding & Bro. created and produced the first official basketball for Dr. James Naismith, the sport's founder, in 1894. With basketball innovation baked into its core, Spalding has…

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies,…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance

Key Finding: 90% Of Consumers Will Leave A Site If It Does Not Load Quickly Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, “2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations?” The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance and shopper experience, and includes survey results from 1,300 consumers to provide their…

Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis

Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology services and digital transformation company, will lead two presentations at HITEC Minneapolis, the biggest hospitality conference in the world, showcasing breakthrough solutions that address how to meet the growing expectations of the connected, digital-first traveler. "Today's connected travelers demand high-quality digital and mobile experiences, competitive pricing across the value…

Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences

54 percent of 'Lapsed' OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and…

ValueMomentum Joins the MuleSoft Partner Program

ValueMomentum to Leverage Anypoint Platform to Support Connecting Applications and Data in the Cloud and On-Premises ValueMomentum announced its partnership with MuleSoft to provide consulting services for MuleSoft's Anypoint Platform. Anypoint Platform unlocks the power of API-led connectivity, enabling organizations to connect apps, data and devices more rapidly and efficiently. MuleSoft provides the leading platform for building application networks. ValueMomentum's implementation expertise and industry knowledge,…