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Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions MakerSights announced that Tom Miltonberger has joined the fast-growing company as vice president of engineering. With experience in SaaS, mobile apps and advanced analytics as well as a long history of innovative and executive management in Silicon Valley companies, Miltonberger will lead establishing, enhancing and communicating MakerSights…

Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce

I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the event and corporate entertainment industry. Dreamforce is a huge user conference but also a massive exhibitor event. And as a large percentage of the attendees are from the EU, every partner exhibiting in the Expo and running parties should be concerned about GDPR. Whilst most marketers roll their eyes and complain about the cost of supporting GDPR, it is driving the right behavior: consented engagement. BTW It is not that hard.…

Nimble Rated Small Business CRM Market Leader By Office 365 And G Suite Users, Says G2 Crowd

Users Rate Nimble Highly Based on Customer Satisfaction, Return-On-Investment, User Adoption and Ease of Implementation for Sixth Consecutive Year Nimble, the simple smart CRM for Office 365 and G Suite, announced it has been named a CRM Market Leader for small business teams, according to G2 Crowd (the world’s leading business software reviews platform). Rankings are based on verified user reviews and market presence. Nimble ROCKS! It's been named #CRM Market Leader for small business teams for the 6th time,…

Helpshift Launches ‘Build Your Own Bot’ Experience: No Developers Needed

Create Your Own Use-Case-Specific Bots and Scale Support Operations for Growing B2C Brands Helpshift, a company revolutionizing the customer service industry through its AI-powered conversational messaging platform, has announced the launch of Build Your Own Bot (BYOB). “Helpshift SensAI, our platform-wide AI and bot capabilities, has been thoughtfully developed for carefully tailored use cases that require no external developers or consultants. We are excited to show people how our technology has…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

DataStax Survey Finds Most Adults Willing to Trade Money for Customer Experience

Nearly 7 in 10 (69%) International Adults (From the US, UK, Germany, and France) Will Spend More Money to Reduce Their Wait Times for Services They Care About DataStax, powering the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra, announced the results of a global study analyzing international adults’ patience and willingness to wait for goods, services, and personalized experiences. The survey, which was conducted online by The Harris Poll, polled adults in the US, UK,…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

Hootsuite Announces Google Ads Integration and Premier Partner Status

Integration Offers Google Search and Social Advertising Capabilities to Customers for an Optimized Advertising Solution Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at more than 80 percent of the Fortune 1000, announced the integration of Google Ads into Hootsuite. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social Media Management Solution able to offer Google search and social advertising together.…

Sigstr Secures $4 Million Investment Led by Edison Partners to Fuel Growth of New Products and Market Expansion

Investment Recognizes SaaS Platform’s Break-Out Performance as Revenues Nearly Triple Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, announced significant new growth milestones. The company’s annual revenue has nearly tripled in the last year, powered by new customer wins, strong retention and a three-fold expansion in staff. Sigstr has also secured $4 million in new growth investment led by Edison Partners, a leading growth equity investor. Funds will be used to further…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Zena Burns, Veteran Media Executive, Joins Futuri Media’s Executive Leadership Team

Burns, a Key Player in Developing Multiple Iconic Media Properties, to Help Lead Futuri's Expansion Initiatives, Including Opening a Chicago Office for the Tech Company Futuri Media, a global leader in technology designed to drive audience and revenue growth for broadcasters, announced that veteran media executive Zena Burns has joined its executive leadership team as SVP, Strategic Marketing and Brand Development. In this newly-created role, Burns will lead high-level marketing initiatives for Futuri, direct its…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

TechBytes with Edward Chu, Director of Software Engineering, Bedrock Analytics

Edward Chu Director, Software Engineering, Bedrock Analytics Most CMOs would agree that the power of data intelligence and automation tools helps drive efficiencies in reporting and analytics. Edward Chu, Director, Software Engineering, Bedrock Analytics, shares his predictions about the future of Analytics-as-a-Service, and the key skills needed to succeed in the sales analytics space.Tell us about your role at Bedrock Analytics and the team and technology that you handle. I’m the director of software engineering at…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…