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Stuart Simms Appointed Rakuten Marketing CEO

Retail Technology Veteran Advancing the State of Online Advertising; Championing More Human Ad Experiences Powered by Artificial Intelligence and Machine Learning Technologies Rakuten Marketing continues to raise the bar for digital marketing with the appointment of retail tech veteran, Stuart Simms, as Chief Executive Officer. Leading the company through its next phase of innovation and exponential growth, Simms will be focused on advancing the state of online advertising in ways that make it more compelling, tailored…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Eggplant Partners with Matrium Technologies for Expansion into Australasian Region

Eggplant Names Matrium Technologies, Australia’s Leading Provider of Technology Solutions, as a Partner for Expanding Its Customer Experience Optimization Offering Eggplant, the provider of Customer Experience Optimization solutions, announced its partnership with Matrium Technologies to expand its products and services into the Australasian region. Eggplant selected Matrium Technologies as its chosen partner due to its experience within the IT and software sector in Australia, New Zealand and Singapore in the areas of…

Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And ROI with AI-Powered Content

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

TechBytes with Kevin Chew, VP, Corporate and Business Development, Seismic

Kevin Chew VP, Corporate and Business Development, Seismic Sales Enablement is a sector that has seen rapid growth in the past few years. In this complex world of B2B sales, firms like Seismic make it easier for their clients to drive revenue with their flexible platform. We spoke to Kevin Chew, VP, Corporate and Business Development, Seismic, to understand the dynamics of their partnership with Microsoft and the challenges that a sales enablement platform must tackle to deliver ROI.Tell us about your role at Seismic and…

Omnicom Precision Marketing Strengthens Its Management and IT Consulting Capabilities by Acquiring Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced  that it has acquired a majority stake in Credera. Credera is a full-service provider of management and technology consulting services.  With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. "Credera works directly with the C Suite to help companies transform their business for the…

MessageBird Introduces Programmable Conversations

New Omni-Channel Messaging Solution to Unify the World's Most Popular Communications Channels through a Single API MessageBird, the Amsterdam-based cloud communications platform company, announced Programmable Conversations, the API for unifying customer interactions across multiple channels into a single conversation thread. By consolidating a customer's entire communication history, enterprises can create rich customer profiles and deliver the ultimate personalized customer experience. Starting today, enterprises can…

CRMDialer Announces Release of Revolutionary Visitor Tracking Functionality for Marketers

Visitor Tracking Empowers Sales Teams with Rich Customer Insight to Respond to Hot Leads and Close More Deals CRMDialer announced the addition of visitor tracking capabilities to its industry-leading all-in-one CRM and communication suite, giving sales teams click-by-click insights and notification of when leads visit their website.  By adding CRMDialer's code to any website or landing page, businesses will learn in real-time who is browsing which pages and for how long, enabling sales people to take action at the peak of…

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading provider of revenue intelligence solutions, announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

Panopto Named a Leader in the 2018 Aragon Research Globe for Enterprise Video

Video Platform Vendor Is Recognized Two Years in a Row Based on Completeness of Business Strategy, Performance, and Global Reach Panopto, a leading enterprise video platform provider, announced that it has been named a Leader by Aragon Research in its 2018 Research Globe for Enterprise Video. Panopto was evaluated as a Leader based on its business strategy, performance, and global reach of its video platform. "In the last year, Panopto has substantially expanded its partner network and the core capabilities of its…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Contentstack Announces Slew of Partners to Deliver Best-in-Class Technology Stack to Customers Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with "Experience Extensions" – the industry's most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

Verizon Is Leading Through Diversity And Inclusion

Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, presented by the Advertising Club of New York for women of diverse backgrounds at various levels of their career. The conference covered a range of topics, from elevating women to the C-suite, to men in the “Me Too” era, to the misunderstood millennial. All of these topics are at the forefront of an industry going through major transition. It's not just technology that’s a force for change - employees are…

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results. "The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and…

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…