MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

Sonata Software Makes Strategic Investment in Retail10X, a Silicon Valley-based Retail AI Software-as-Service Platform Company

Sonata Software announced that it has made a strategic investment in Retail10x, a Palo Alto, California Headquartered Retail AI software-as-service platform company. R10x is a Retail AI software-as-service platform for retailers, distributors and consumer packaged goods companies that helps them in: Improving Operational Effectiveness through advanced demand sensing, shrink reduction inventory optimization and merchandizing capabilities. Real-time Supply chain Collaboration. Building Customer Loyalty by helping…

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

New Fully Managed, Third-Generation, Cloud Data Warehouse Delivers Industry-Leading Performance, Simplicity, Scalability and Savings Actian, the hybrid data management, analytics and integration company, announced the Actian AvalancheÔ cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics…

New Dell EMC Research: Most Businesses Worldwide Now Recognize Value of Data Yet Struggle with Adequate Data Protection

The Number of Businesses Unable to Recover Data After an Incident Nearly Doubled from 2016, According to the Global Data Protection Index Surveying 2,200 It Decision Makers from 18 Countries Dell EMC announces the results of the third Global Data Protection Index revealing an explosive growth rate of data of 569 percent and an impressive jump in data protection "adopters" of nearly 50 percentage points since 2016. The research, which surveyed 2,200 IT decision makers from both public and private organizations with 250+…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

RemoteMyApp Adopts IBM Cloud to Scale Multi-Platform Gaming Service

IBM Cloud Provides Vortex Platform with Scalability and Strong Performance for Online Gamers Around the World on Almost Any Device IBM announced that Polish startup RemoteMyApp will adopt IBM Cloud for increasing global reach and scaling of its Vortex gaming platform. Vortex allows users to play games anywhere in the world on almost any device - smartphone, tablet, or smart TV –via the application, without downloading the game. As the platform has grown in usage and expanded to new markets such as Latin America and…

Leveraging the Power of the Platform, Domo Introduces an Additional Product, the Domo Marketing Suite

New Product Gives Marketing Leaders Real-Time Insights to Improve Performance and Drive More Value from Their Digital Transformation Initiatives Domo, the cloud-based operating system for business, announced a suite of powerful new apps built on the Domo platform to improve marketing efficiency and impact, and help marketers drive more value from their digital transformation initiatives. Available today, the new Domo Marketing Suite includes two newly released apps – Digital 360 and Campaigns – that leverage the power of…

How To Drive Traffic To Your Amazon Listing

In 2018, global e-commerce revenues reached over $2.8 trillion dollars. To put this in perspective, if e-commerce was a country, its GDP would be the fifth largest in the world, outranking the UK. One of the biggest, if not the biggest, platforms for e-commerce businesses is Amazon. This sheer size of transactions on Amazon represents an enormous potential for sellers. It also means there is a great deal of competition, meaning it is tougher than ever to stand out on Amazon and drive customers to your listings. In this…

Salesforce.org Empowers Nonprofits and Higher Education Institutions to Drive Social Impact at Scale with Einstein Artificial Intelligence

Salesforce.org, the social enterprise of Salesforce, the global leader in CRM, is bringing the power of Salesforce Einstein Artificial Intelligence to empower nonprofits and higher education institutions of all sizes, enabling them to deepen engagement with their constituents and students, make smarter decisions and operate more efficiently. During AI for Good Week, Salesforce.org will showcase how innovative organizations including College Forward, Reading Partners, Arizona State University and Taylor University are using…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

Retail Quality Report 2019: Global Retailers Still Struggling with Digital

New Global Ranking Shows UK Ecommerce Sites Are Limping Behind the US and Germany for Customer Satisfaction and Functionality Applause, the worldwide leader in digital quality and crowdsourced testing, has released the global findings of its annual Retail Quality Report. It shows that global retailers are failing to keep up with consumer expectations for optimised digital experiences. Leveraging primary research from Applause’s industry-leading community of software and usability experts, testing took place on more…

How Your App Can Escape the Doom of Becoming a Fad

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

Sisense and Amplifi Announce Strategic Partnership for the Enterprise

Sisense Partners with Amplifi, a Leading Strategy and Information Management Consultancy That Works with Some of the World's Largest Brands, to Help Extend Analytical Insights Sisense, disrupting the BI market by simplifying business analytics for complex data, announced a partnership with Amplifi, a best-in-class strategy and implementation consultancy for Information Management. Amplifi is a firm that saw more than 200 percent revenue growth in its key business segments in 2018 year-over-year, and has a diverse client…

Dynatrace Positioned Highest for Ability to Execute and Furthest for Completeness in Vision in 2019 Gartner Magic Quadrant for APM

Software intelligence company Dynatrace LLC, announced that it has been positioned highest for ‘ability to execute’ and furthest for ‘completeness of vision’ in the 2019 Gartner Magic Quadrant for Application Performance Monitoring (APM). “Working with Dynatrace has been one of the best vendor experiences we have encountered in a long time. The ability to see dependencies, relationships, processes, OS metrics, and much more…just from a simple OneAgent install…is truly generation 3 monitoring. They are truly leading the way…

NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities

NCC's Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced the launch of new digital buying capabilities that extend the reach of its industry-leading TV advertising platform to support a greater share of marketers' media spend. The move creates a comprehensive all-screen advertising solution,…