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TELUS Corporation Completes Acquisition of Competence Call Center through TELUS International

Merger adds significant scale, growth and diversity to TELUS International  TELUS Corporation and its global arm, TELUS International - a customer experience innovator that designs, builds and delivers next-generation digital solutions for some of the world’s most established brands,  confirmed the close of their previously announced acquisition of Competence Call Center (CCC). TELUS International now holds a 100% interest in CCC. The merged company has an expanded portfolio of customer experience, digital…

Sendoso Raises $40 Million in Series B as Growth Skyrockets

Latest Funding Round Caps Off Record Year With 330% Revenue Growth, More Than 15,000 Active Senders, Recognition from Gartner, and Leadership on G2 Sendoso, the leading Sending Platform, today announced it has secured $40 million in Series B funding, led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. After achieving 330% revenue growth in 2019, Sendoso will use these funds for continued product innovation, market expansion, and team growth. Companies today are faced with increasing challenges to…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Domo Wins DEVIES Award for Best Innovation in IoT

Domo IoT Cloud recognized for enabling companies to drive business value from their IoT device data Domo, provider of the Domo Business Cloud, announced that Domo IoT Cloud will be honored with the DEVIES Award for Best Innovation in IoT at Developer Week 2020, the world’s largest developer and engineering conference and expo. The Domo IoT Cloud, taps thousands of data sources from internet-connected devices, offering BI leverage at cloud scale in record time. The 2020 DEVIES Awards recognize technical innovation,…

Automation Anywhere Ranks #1 in Top 10 RPA Products

Automation Anywhere recognized as the leader for the second consecutive year Automation Anywhere, a global leader in robotic process automation (RPA), announced it has received the #1 ranking in HFS’s second annual “Top 10 Robotic Process Automation Software Products” for the second straight year. The RPA ranking is based on interviews with more than 350 customers and product partners across leading RPA software products on the ability to execute, innovate and generate customer success. Marketing Technology News:…

CallRail’s First-To-Market Google Ads Integration Allows Marketers to Capture and Analyze Leads Directly from the SERP

With this solution, marketers will instantly gain actionable insights into their lead data CallRail, a leading marketing analytics platform, announced today its first-to-market Google Ads Lead Forms Extension Integration, which enables marketers to collect lead data from Google Ads lead form extensions in real-time, and view all conversion metrics in one easy-to-use platform. Marketers need solutions in place that not only track leads from the SERP, but provide insight on what to do with this information and understand…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Coveo Professional Services Team Named ‘Best-of-the-Best’

SPI Research acknowledges Coveo as a top performer in its annual PS Maturity Benchmark Coveo, the Experience Intelligence Platform leader, has been recognized as one of the “Best-of-the-Best” in Professional Services by SPI Research, the leading technology research services firm. Competing against 513 organizations, Coveo Professional Services scored in the top 5 percent in leadership, client relationships, human capital alignment, service execution, and finance and operations. “I am very proud of our Professional…

Data and MarTech Intertwined in 2020

As we move into the next decade, data is set to become the cornerstone of MarTech. Marketers today have access to a more detailed, wider pool of data than ever before. However, this raises a number of key questions. How should businesses evolve sound data strategies that deliver tangible results? How can developments in data capture and storage be brought in consonance with evolving legal and compliance standards? When collecting data from users, it’s important to keep in mind the evolving nature of the legal and compliance…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

Rubrik Appoints Calvin Hoon as Regional Sales Vice President for ASEAN and India Region

Multi-Cloud Data Control Company Adds Seasoned Enterprise Sales Professional to Drive Regional Partnership and Customer Efforts Rubrik, the Multi-Cloud Data Control Company, announced the appointment of Calvin Hoon as Regional Sales Vice President. Hoon is responsible for leading Rubrik’s ASEAN and India sales teams reporting directly to Kamal Brar, VP of Asia Pacific and Japan. In his role, Hoon will be responsible for Rubrik’s go-to-market strategy and execution in ASEAN and India, specifically building upon the…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

How to Overcome 3 Unique Challenges B2B Marketers Currently Face

Solid customer intelligence is the foundation for any successful Marketing campaign. But when it comes to B2B Marketing, the process of gathering customer intelligence can be significantly more complex than B2C for a variety of reasons. Solid customer intelligence is the foundation for any successful Marketing campaign. In order to be effective, it’s important for B2B marketers to be aware of the reasons why gathering customer intelligence is more difficult and how to best address said difficulties. There Are Numerous…

Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Mediafly Strengthens Leadership Team with New CFO, Enhances Sales Enablement Team with New VP

Sales enablement platform adds experienced technology leaders to lead finance and sales enablement teams Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the appointment of Keith Parrish as Chief Financial Officer and Regis Moore as Vice President of Sales Enablement. As CFO, Parrish will report directly to Chief Operations Officer, John Evarts, handling Mediafly’s financial strategy and operations. Parrish is…

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

Eggplant Democratizes Intelligent Test Automation

Unveils New Capabilities That Further Simplify Its AI-Driven Automation Solution Enhancing the Quality of Software Eggplant, the intelligent automation specialist, announced the latest version of its Digital Automation Intelligence (DAI) Platform. The new capabilities further democratize intelligent test automation, enabling organizations to improve the quality of the digital experiences they are delivering. “The ability to quickly and easily automate the entire testing lifecycle across any platform with our AI-powered…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

Frontify Raises $22.3 Million Led by EQT Ventures to Accelerate Growth and Development of Brand Management Platform

Swiss-Based SaaS Company Poised to Take Brand Management to the Next Level, With Its Must-Have Business Software for Global Brands of All Sizes, Focusing on an Expansion of Its Digital Brand Management Solutions for Teams Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund (“EQT Ventures”) with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. The funding will be used for…