Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

CafeMedia Turns Focus To AdThrive, Commits To Mission Of Empowering Digital Publishers

CafeMedia Receives Investment to Drive Growth of Ad Monetization Platform CafeMedia divested its legacy owned and operated sites, concentrating its efforts completely on the growth and success of its publisher platform: AdThrive. AdThrive is the leading ad monetization platform for high-quality, mid-sized digital publishers, empowering content creators to make a living doing what they love while the company manages the advertising for them. For the five years since AdThrive was founded, it has grown over 100…

UE.co COO Taryn Lomas a Finalist for San Diego Next Top Business Leaders Under 40

Taryn Lomas Has Also Been Championing UE.co's Corporate Giving Initiative UE.co's Chief Operating Officer, Taryn Lomas, is a finalist in the San Diego Business Journal's "Next Top Business Leaders Under 40" awards. This event recognizes dynamic, young business leaders and role models who have significantly contributed to San Diego's business climate and the community. Lomas co-founded UE.co in 2008. Over the past ten years, she has played a critical role in growing the company and running day-to-day operations.…

FieldEdge’s Steve Lau and Rameez Ansari Receive Ernst & Young’s 2018 Entrepreneur Of The Year Award

FieldEdge is Now Eligible for Consideration for the EY Entrepreneur Of the Year 2018 National Awards Ernst & Young (EY) announced that FieldEdge's Co-CEOs, Steve Lau and Rameez Ansari, have received the Entrepreneur Of the Year 2018 Award in the Florida region. Regional winners were honored at the awards gala on Thursday, June 7th in Orlando, Florida. Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

Atlatl Software Announces Collaboration Between Oracle CPQ Cloud and Atlatl’s Visual and Augmented Reality Product

Atlatl is Working with Oracle to Provide Customers a Near-Seamless Visualization Product Integration with Oracle CPQ Cloud Atlatl Software, a leading provider of 3D and augmented reality configuration software for manufacturers and Silver level member of Oracle PartnerNetwork (OPN), announced a collaboration with Oracle Configure, Price, Quote (CPQ) Cloud, part of the Oracle Customer Experience (CX) Cloud Suite. Atlatl's product offerings simplify the manufacturing sales process through rules-based engineering…

Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

The Winning Teams Will Receive Their Trophies at the Young Lions Marketers Competition Award Ceremony Portugal's Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year's competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would…

Pitney Bowes Announces Senior Executive Changes

Bill Borrelle is Being Promoted, While Michael Monahan and Abby F. Kohnstamm are Retiring from Pitney Bowes Pitney Bowes Inc., a global technology company that provides commerce solutions in the areas of shipping and mailing, data, and ecommerce, announced that Michael Monahan, Executive Vice President and Chief Operating Officer, and Abby F. Kohnstamm, Executive Vice President and Chief Marketing Officer, are retiring effective July 9, 2018, and July 1, 2018, respectively. Monahan joined Pitney Bowes in 1988 and held…

Cloudinary Launches Digital Asset Management Solution

Cloudinary, a Trusted Image and Video Platform for Over 325,000 Web Developers, Enhanced for Creative and Marketing Professionals, Enabling Brands to Deliver Optimal Web and Mobile Experiences Cloudinary announced the availability of its Digital Asset Management (DAM) solution, the first end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search and efficient…

Augmented Reality and Virtual Reality Are on the VRge of Growth, Says IDC

IDC Anticipates the Overall Market Will Return to Growth over the Remainder of the Year Worldwide shipments of augmented reality (AR) and virtual reality (VR) headsets were down 30.5% year over year, totaling 1.2 million units in the first quarter of 2018 (1Q18), according to the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. Much of the decline occurred due to the unbundling of screenless VR headsets during the quarter. For much of 2017, vendors bundled these…

my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer

my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is adding mobile marketing pioneer Ivan Braiker as the company’s first Chief Strategy Officer. Currently, my6sense offers an open programmatic white-label native advertising platform for ad networks, media trading companies, group publishers, DSPs and SSPs. Read More: Key…

Forest-Products Companies Accelerating Their Digital Investments to Protect Market Share: Accenture

Additionally, Lower Levels of Cybersecurity Investment Limit Identification of and Response to Cyberattacks Forest-products companies plan to increase their investments in digital technologies over the next three years, in part to protect their market share and competitive advantage, according to a new report from Accenture. “In this asset-intensive industry, the application of digital technologies to collect data is not a new phenomenon” Based on a survey of 200 executives at forest-products companies in 10…

Are Americans More Likely to Listen to Podcasts Than European Listeners?

Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts  Podcasts recently have been hailed as the 'in thing', especially among millennials, who claim podcasts to be a big boon for their on-the-go lives. Podcasts are a millennial's go-to channel to procure information on politics, sports, spirituality etc. Moreso, with claims of subscriptions getting cheaper and content getting richer, the marketing strategy behind promoting podcasts does…

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave and Townsquare Media, Inc have agreed to join forces in order to re-engage users who use ad-blocking. The partnership involves combining Brave’s futuristic browser and Townsquare Media Inc’s music and entertainment portfolio. Brave’s browser capabilities include privacy innovation and a Blockchain based digital advertising platform which allows Townsquare to…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

Advertising ID Consortium Announces DigiTrust as a Third-Party Domain

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, and the IAB Technology Laboratory (IAB Tech Lab), announced their intention to integrate the DigiTrust ID service, recently acquired by IAB Tech Lab, as one of three cookie IDs used within the Consortium's open identity framework. The framework enables people-based marketing for clients of Consortium members that wish to leverage the benefit of the…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…