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XUMO’s Streaming Viewership Measured for Nielsen’s Digital Content Ratings

Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. Nielsen's Digital Content Ratings – a core component of Nielsen's Total Audience Measurement framework – provides an up-to-the-minute measurement of audience segments across digital content types and major devices using metrics…

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I got here. We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all…

Why Influencers, Not Footballers Will Score for Brands During the 2018 FIFA World Cup

Influencer marketing is the most effective brand building and sales tool right now, and if brands don’t invest in it for the 2018 FIFA World Cup they will score a massive own goal. My first insight into how incredibly effective influencer marketing campaigns are was working with Cristiano Ronaldo to drive app downloads through his social network. By comparison, we achieved the same number of downloads for a sports website, Sportlobster, through a football fan page on Twitter and Facebook, because we engaged with their…

Gracenote Launches New Tool to Unify Content Search

New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience. A new TV metadata and electronic program guide (EPG) solution from Gracenote equips…

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past. The reality is that a properly managed affiliate program can drive 10-20% of online revenue and have one of the highest ROI’s of any online channel. Today, CMOs increasingly realize that affiliate marketing is an integral part of their arsenal and increasingly investing in…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

The Future of Artificial Intelligence: Is Your Job Under Threat?

Since the dawn of machinery and the first flickerings of computer technology, humanity has been obsessed with the idea of artificial intelligence - the concept that machines could one day interact, respond and think for themselves as if they were truly alive. Every year, the possibility of an “intelligent technology” future becomes more and more of a reality - as algorithms and machine learning improve at a lightning-fast rate. According to experts across the globe, machines will soon be capable of replacing a variety of…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are Actively Shopping In March at Shop Talk 2018, 4Cite announced that their customers have managed to increase revenues by ~20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers. Shopping Elsewhere™ email triggers provide valuable insight that prompts real-time, personalized offers at the moment. All this, when potential customers are actively checking in their inbox or…

Outreach Secures $65 Million In Series D Funding To Increase Revenue Team Productivity And Return

More Than 2,400 Companies Use Outreach's Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers Outreach, the leading Customer Engagement Platform, has secured $65 million in Series D financing, more than doubling the company's valuation over its Series C round. The round was led by Spark Capital and includes investment from Sapphire Ventures as well as from existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures, bringing…

Verve Announces Additions To Executive Leadership Team

Erin Madorsky and Joseph Galarneau Sign on as Chief Revenue Officer and Chief Product Officer at Verve Verve, the leader in location-powered mobile marketing, announced the appointment of two executives to its leadership team: Erin Madorsky, to the position of Chief Revenue Officer, and Joseph Galarneau, to the position of Chief Product Officer. Both assume their new roles immediately, reporting to Verve CEO Tom Kenney. Madorsky joins Verve from a ten-year tenure at Viant, a division of Meredith where she was most…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Millennials Want Access to Technical Content Before Purchasing, Finds SDL Study

According to SDL Research on Technical Content, Quality Online Tutorials, Manuals and Communities Influence Millennials Buying Behaviors SDL, a leader in global content management, translation and digital experience, today launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter Over 40% of Millennials…

New AI Tech Reshapes How Companies Listen to Customers

Customer Experience Leaders Using Luminoso Can More Quickly Identify Hot Topics Otherwise Buried in Avalanches of Open-Ended Customer Feedback Luminoso, the natural language company that provides AI-powered customer insight, is helping a growing list of customer experience professionals and data scientist teams to learn from the high volume of constantly arriving customer communications - like support tickets, open-ended survey responses, and product reviews - that would otherwise go unread. “Global enterprises selling…

Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating. This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…