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Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

ReadyCloud CRM for Ecommerce is Now Available for Magento 2

ReadyCloud, the CRM suite built for ecommerce, now supports Magento versions 1 and 2. ReadyCloud CRM seamlessly integrates to show customer activity across multiple sales channels while connecting the organization with shipping, messaging and “Amazon-like” product returns. “We’re excited to announce that ReadyCloud CRM is now available for Magento 1 and 2 users,” commented Michael Lazar, an Executive at ReadyCloud CRM. “Getting started is fast, easy and painless. Just create your free ReadyCloud CRM account and add the…

SugarCRM Acquires Collabspot Email Integration Products

SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM’s vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry. Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft,…

Qualtrics Announces New Industry-Leading Data Privacy and Governance Capabilities

New Capabilities Are Prompting Enterprises to Standardize on the Qualtrics XM Platform for Industry Leading Data Privacy, Security, Compliance, and Governance Qualtrics, the leader in Experience Management, announced a new suite of industry-leading data protection and governance capabilities to help organizations comply with the latest global data protection and security policies. XM Controls will allow XM program managers to manage users, permissions, data, compliance, security and costs as they build Customer, Employee,…

NetGovern Selects Clearswift Secure as Its Next Generation Email Security Gateway Technology

NetGovern Will Offer a Seamless Migration to Clearswift's Award-Winning Platform for Hundreds of Netmail Secure Users NetGovern recently made a strategic decision to focus its efforts on delivering Information Governance solutions that ensure optimal security, retention, and optimization of unstructured data for mid-market, regulated industries. NetGovern and Clearswift are announcing a program allowing existing Netmail Secure users to move to Clearswift's award-winning product, while guaranteeing the same level of…

Top 3 Marketing Technology Platforms Used to Monitor Online Reputation

Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn't Be the Only Platform Small Businesses Use Small businesses recognize that their online reputation can impact their success. As a result, 88% of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66% of small businesses use social media to monitor their…

Qualtrics Partner Network Grows to over 100 Global Members and Expands into Five Programs in Its First Year of Revolutionizing Customer,…

Qualtrics Partner Network Expands into Five Programs to Support Organizations of All Sizes and Industries on Their Experience Management Journey Qualtrics, the leader in experience management, announced that over 100 organizations have joined the Qualtrics Partner Network (QPN) in the first 12 months since its launch. The Qualtrics Partner Network, combined with the technology of the Qualtrics Experience Management (XM) Platform, extends the experience management capabilities and solutions available to help customers of…

Mail Plus Partners with Wibbitz to Produce Video for Amazon Echo Show

Esteemed British Media Newsbrands Implement Automated Video Creation, Pioneering IoT Devices’ Transition from Audio to Visual Wibbitz, the leading automated video creation company, announced that it has partnered with Mail Plus, the digital subscription-based edition of the Daily Mail and The Mail on Sunday, Britain’s most influential daily newspapers. This partnership brings the power of quick and quality video creation into the Mail Plus editorial team’s workflow. “Daily Mail and The Mail on Sunday are undeniably a…

The Next Wave of CX Messaging Trends (From Those Who Know)

As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution. We spoke with experts from across the board; channel gatekeepers, software vendors, brand stewards and startup innovators, including those who are working directly at the CX coal face at the world’s largest organizations such as Google, Uber, and LVMH. We asked them about the state of…

SAS Fortifies Cybersecurity Solution with ‘White Box’ AI

SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and reinforce their information security. SAS Cybersecurity is a security analytics solution that illuminates network and device behavior and strengthens defenses beyond existing technologies. "With worldwide cybersecurity spending projected to exceed $114 billion last year, the data breach…

Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

Zendesk Chooses Impartner To Power An Efficient, Scalable Channel Growth with Better Partner Experience

Close Collaboration Between the Business Unit Buyer and It Teams Helped the Company Choose Impartner as the Solution Best Suited to Integrate with Existing Technologies and Power Efficient, Scalable Channel Growth When customer service and engagement software leader and long-time investor favorite Zendesk set out to find a new technology solution to power its channel operations, one thing was clear from the beginning: a close collaboration between the business unit buyers and IT would be key to choosing the technology…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

iClick Makes Controlling Investment in Changyi to Accelerate Smart Retail Transformation

Strategic Move Develops Business Intelligence Portfolio with Enterprise Solution iClick Interactive Asia Group Limited, an independent online marketing and data technology platform in China, announced a controlling investment in Changyi (Shanghai) Information Technology Co., Ltd. The investment is part of an inorganic growth strategy pursued by the Company as it seeks to extend its client solutions beyond the core digital marketing business, addressing enterprise needs in China. In particular providing products in the…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Radware to Showcase Bot Manager Aimed at Helping Businesses Detect, Classifiy and Remediate Malicious Bot Activity

Addition of Bot Manager to Suite of Network & Application Security Offerings Helps Customers Reduce Expenses, Increase Revenue, Greater Overall Insights Radware, a leading provider of cyber security and application delivery solutions, announced it will showcase its Radware Bot Manager solution at the RSA Conference. The result of the acquisition of ShieldSquare in January 2019, Radware Bot Manager service offers comprehensive protection for Web apps, mobile apps and APIs from all generations of automated threats (bots)…

Nuance Recognized as Leader in Intelligent Customer Engagement at 13th Annual Stevie Awards for Sales & Customer Service

Conversational AI Technology and Enterprise Customer Deployments Credited for Market Innovation and ROI Nuance Communications, Inc. announced its products and customer deployments were recognized for innovation and excellence at the 2019 Stevie Awards for Sales & Customer Service. Taking home several awards, Nuance, the pioneer and leader in conversational AI, reinforced its unparalleled expertise in delivering customer solutions that meet the needs of today’s enterprises, and drive impactful return on investment.…